JOHN LUOMA
Pasadena,MD
Summary
Accomplished sales leader with extensive experience driving SaaS revenue growth, building effective outbound sales processes, and developing high-performing sales teams. Skilled at creating strategic partnerships, executing targeted prospecting campaigns, and leading cross-functional initiatives to exceed ambitious growth targets.
Overview
18
18
years of professional experience
Work History
Director of Business Development
BarTrack
Sterling, VA
02.2024 - Current
- Generated over $500K in new sales revenue through strategic partnerships and targeted outreach.
- Developed outbound email strategies that improved conversion rates and accelerated pipeline growth.
- Recruited, trained, and led a high-performing BDR team to achieve consistent sales goals.
- Drove over $8M in active pipeline by enhancing team performance and efficiency.
New Business Development Lead - U.S.
Property Vista
Toronto, ON
12.2022 - 12.2023
- Established U.S. market presence as first Account Executive to onboard U.S. customers.
- Managed entire sales cycles, including prospecting, negotiation, onboarding, and account retention.
- Facilitated cross-departmental collaboration with legal, finance, and operations to secure high-value deals.
Capital Growth Advisor – Northeast
SMBX
San Francisco, CA
06.2022 - 11.2022
- Developed a $4M sales pipeline within 90 days, demonstrating rapid market penetration.
- Closed a $200K community funding deal in 30 days, establishing credibility and market momentum.
- Conducted client training and onboarding, fostering long-term adoption and growth.
US Account Executive & Pilot Success Lead
TULU
Sydney, AU
05.2021 - 06.2022
- Achieved a 40% demo-to-contract conversion rate through compelling product demonstrations.
- Led the successful launch of SaaS pilots, securing 90% adoption within the initial quarter.
- Provided personalized onboarding and training, significantly enhancing customer satisfaction.
Regional Director of Sales
Resident Interface
Tampa, FL
11.2018 - 05.2021
- Generated $300K in incremental revenue through strategic upselling and client growth initiatives.
- Reduced customer churn by 30% with targeted success plans and proactive client engagement.
- Maintained a 95% customer satisfaction rate despite organizational mergers and operational changes.
Senior Customer Success Manager
CoStar Group
Baltimore, MD
05.2007 - 12.2018
- Managed accounts exceeding $5M ARR, consistently achieving top-tier retention metrics.
- Enhanced client relationships, increasing satisfaction scores by 20% through targeted strategies.
- Coordinated cross-functionally to identify and execute successful upsell opportunities.
Education
Business Administration and Management
Skills
- Sales leadership and coaching
- Market analysis
- Pipeline management
- Cross-functional collaboration
- Sales training
- Lead generation
- Strategic partnerships
- Revenue growth
- Problem solving
- Industry networking
- Competitive intelligence
- Performance management
- Proposal writing
- Contract negotiations
- Data-driven strategies
- Cold calling
Websites
Additional Information
Passionate about building high-performing sales teams and fostering exceptional client relationships. Continuously seeking opportunities to refine sales processes, drive sustainable growth, and improve customer outcomes. Strong believer in methodologies from experts like Chris Voss, Jeb Blount, and 30 Minutes to President's Club (30MPC), consistently applying their techniques to enhance team performance and client engagement.
Certifications And Technologies
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Outreach
- Apollo.io
- SalesLoft
- LinkedIn Sales Navigator
- Instantly.AI
- Gong
- ChurnZero
- Slack
- Microsoft Teams
- DocuSign
Timeline
Director of Business Development - BarTrack
02.2024 - Current
New Business Development Lead - U.S. - Property Vista
12.2022 - 12.2023
Capital Growth Advisor – Northeast - SMBX
06.2022 - 11.2022
US Account Executive & Pilot Success Lead - TULU
05.2021 - 06.2022
Regional Director of Sales - Resident Interface
11.2018 - 05.2021
Senior Customer Success Manager - CoStar Group
05.2007 - 12.2018
George Mason University - , Business Administration and Management
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