JOHN MARGESON
Westerville
Summary
Sr. Digital Designer and Art Director with extensive experience in developing innovative concepts for B2B and B2C. Adept at enhancing user experience and fostering brand engagement through compelling visual narratives that boost brand identity and goals. A proven track record of translating client objectives into impactful creative solutions. Proficient in digital and print design, typography, and color theory, with an eye for detail and aesthetics. Recognized for front-end design focused on messaging and user interaction, while maintaining a perspective that prioritizes customer's viewpoint and brand objectives.
Overview
11
11
years of professional experience
Work History
Creative Services Consultant
Cardinal Health
12.2024 - Current
- Collaborative Digital Design role developing creative and effective design deliverables to help inform, educate, and promote products and solutions to pharmacies and their end consumers
- Key achievements:
- B2B promotional digital marketing content
- ECommerce web pages, banners and emails
- Visual storyteller and a digital creative leader
- Digital marketing campaigns
- Collaborate with internal teams and vendor partners
- Adapted communication style according to client preferences, fostering rapport and trust among diverse clientele.
Sr. Art Director, Designer
Abbott
12.2018 - 08.2024
- Developed effective digital and print tactics for diverse consumer brands, boosting user engagement across multi-channel platforms
- Utilized my skills to create engaging marketing materials, dynamic social media content, attractive packaging designs, and immersive environmental graphics
- Provided guidance and mentorship to junior creatives while fostering a creative environment to ensure best outcomes
- Key achievements:
- Developed effective digital and print visuals for diverse consumer brands, boosting user engagement and brand appeal across multiple platforms
- Transformed design strategies, resulting in enhanced user experience and boost in brand loyalty and customer satisfaction
- Led conceptualization and execution of digital and print, driving increase in brand engagement and user interaction
- Key clients: Abbott Rapid Diagnostics, FreeStyle Libre, PediaSure, BinaxNow, ANHI, Glucerna, Ensure, Pedialyte, and Similac
Senior Art Director
Epsilon
12.2014 - 05.2018
- Led cross-functional teams to execute dynamic brand strategies and exceed marketing objectives for top-tier clients spanning both B2C and B2B landscapes
- Orchestrated project workflows to effectively align every task with brand directives
- Key achievements:
- Successfully expanded a client portfolio from a 'one-off' design project to 21 additional product lines within 1 year
- Cultivated strong client relationships, resulting in project expansions and increased responsibilities across various accounts including JP Morgan Chase, Alliance Data, Olive Garden, and Darden Restaurant portfolio
Senior Designer
JP Morgan Chase
05.2014 - 12.2014
- As a contract Sr
- Designer at JP Morgan Chase, I worked remotely with the Chase NYC design team to create engaging graphic designs for J.P
- Morgan Asset & Wealth Management materials
- I collaborated with team members to ensure our designs aligned with brand guidelines and effectively communicated key messages to our target audience
Education
Visual Communications - Graphic Design, Advertising
The Art Institute of Pittsburgh
Pittsburgh, PASkills
- Creative Art Direction
- Brand Development
- Visual Communication
- Messaging & Advertising
- Digital Media & Graphic Design
- Print Production
- Video Editing
- Typography Mastery
- Team Leadership
- Creative solutions
Timeline
Creative Services Consultant
Cardinal Health
12.2024 - Current
Sr. Art Director, Designer
Abbott
12.2018 - 08.2024
Senior Art Director
Epsilon
12.2014 - 05.2018
Senior Designer
JP Morgan Chase
05.2014 - 12.2014
Visual Communications - Graphic Design, Advertising
The Art Institute of Pittsburgh
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