John Marnien

• Self trained domain expert in developing and capturing analytics data for web, mobile, and OTT streaming applications.
• Leads the team responsible for the continued global standardization and implementation of Adobe Analytics through delegation and setting priorities
• Serves as mentor for analytics and marketing team members in US, European and Japanese markets providing leadership on tools and guidelines including geographic specific implementation issues such as GDPR and VAT.
• Collaborates with the EDM team with the injection, table structure and aggregate logic to utilize the raw data feed from Adobe Analytics. Interact with all levels of management in presenting findings and setting direction to establish strategies and proper leverage of analytics tools. Familiar with Tableau.
• Guides Marketing team in development of offsite tag logic and integration with third party marketing tools.
• Focus on solving attribution issues within digital data translating complex business objectives into actionable solutions
• Query Big Data to present actionable insights to increase customer engagement and site performance.
• Responsible for development and management of digital data including architecture/taxonomy, data access, retention and data standards enabling accurate and consistent KPI’s and metrics across the company.
• Excellent interpersonal skills with a history of building productive partnerships across the entire global organization including with IT, Finance, Field Management, Marketing, and Merchandising.
• Supports data scientists in developing logic for A/B testing and other endeavors

• Developed the Acoustic Digital Data Feed table structure for analytics in SAS/SAS EG.
• Designed, developed, and maintained data collection and reporting automation.
• Developed/communicated digital analytics best practices with global markets.
• Monitored digital data for potential issues and partnered with developers/IT to resolve occurrences, including server calls and error pages.
• Re-implemented global digital tagging and structures to meet global data collection requirements.
• Built strong strategic relationships with developers, IT, Marketing, eCommerce team, and other business units.
• Saved QVC approximately $600K in server Call overage charges by solving site issues, making recommendations, and working with front-end developers.
• Help develop global weekly/monthly and ad-hoc reporting for senior leaders and for the eCommerce and Business teams.

Additional positions with GameStop included

• Inventory Planning Analyst
• Senior Product Distribution Analyst
• Store Manager