John Martinez
Irvine,CA
Summary
Dedicate beverage alcohol professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
29
29
years of professional experience
Work History
West Region VP
McCormick Distilling
09.2018 - 08.2023
- Crafted overall account sales strategies and coordinated activities to achieve revenue goals.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Executed marketing programs and methodologies to increase customer loyalty.
Portfolio Brand Manager
Youngs Market Co
05.2014 - 08.2018
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Organized and delivered training sessions for new product content to the sales force.
- Managed and oversaw programming to drive quality, accuracy and goal attainment.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created and managed budgets to maximize brand reach and engagement.
- Researched market trends to identify customer needs and preferences for strategic planning.
Spirits Director of Sales
Southern Wine And Spirits New Mexico
01.2000 - 05.2014
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Account Executive
Quality Import Co
08.1994 - 12.1999
- Built and strengthened relationships with new and existing chain accounts to drive revenue growth.
- Built relationships and executed sales strategies to drive new business.
- Resolved issues promptly to drive satisfaction and enhance customer service.
Education
Bachelor of Science - Marketing
University of Phoenix
Tempe, AZSkills
- Profit and Loss Forecasting
- Profit Target Achievement
- Product Promotion
- Quota Achievement
- Sales and Marketing
- Profit Growth Strategies
- Project Management
- Expense Reporting
- Sales Team Leadership
- Sales Expertise
- P&L Responsibility
- Employee Guidance
- Retail Knowledge
- Prospecting Skills
- Trend Analysis
- Data Analysis
- Sales Presentation
- Sales Forecasting
- Account Management Strategy
- Business Development and Planning
- Territory Management
- Managing Budgets
Timeline
West Region VP
McCormick Distilling
09.2018 - 08.2023
Portfolio Brand Manager
Youngs Market Co
05.2014 - 08.2018
Spirits Director of Sales
Southern Wine And Spirits New Mexico
01.2000 - 05.2014
Account Executive
Quality Import Co
08.1994 - 12.1999
Bachelor of Science - Marketing
University of Phoenix
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