JOHN MARTINEZ
Ave Maria
Summary
Enterprise healthcare sales leader with 10+ years of experience owning and closing complex, consultative sales cycles with hospitals, health systems, and specialty physician groups. Proven ability to quantify financial ROI, navigate compliance-sensitive healthcare environments, and drive revenue growth through provider-side solutions. Deep exposure to reimbursement dynamics, out-of-network considerations, and regulatory frameworks impacting healthcare providers, including the No Surprises Act.
Overview
12
12
years of professional experience
Work History
Regional Director of Business Development
SpecialtyCare – East Region
03.2021 - Current
- Own and close complex, high-value sales opportunities with hospitals, ASCs, and specialty physician groups across neuro, vascular, orthopedics.
- Lead consultative sales engagements with surgeons, hospital administrators, revenue cycle leaders, and executive stakeholders.
- Quantify and present financial impact including revenue preservation, cost avoidance, and reimbursement optimization.
- Manage full sales cycle from prospecting through proposal, negotiation, and contract execution.
- Maintain disciplined pipeline forecasting using CRM tools, contributing to ~30% year-over-year revenue growth.
Medical Device Distributor / Surgical Support Specialist
John P. Martinez LLC
04.2020 - 03.2021
- Led provider-side sales and contracting efforts within large hospital systems including HCA.
- Supported surgeon credentialing and revenue adoption through clinical and administrative alignment.
Exclusive Distributor
Advanced Neurospine & Orthopedics SAS (Colombia)
01.2014 - 01.2021
- Founded and scaled exclusive distribution operations, generating ~$400K in revenue (2018–2021).
- Secured regulatory approvals and exclusivity contracts with international manufacturers.
Medical Sales Representative & Surgical Support Specialist
Altus-Spine
03.2016 - 04.2020
- Managed territory-wide sales initiatives, hospital approvals, pricing negotiations, and executive stakeholder engagement.
- Supported revenue growth through surgeon training and strategic account management.
Education
Master of International Business -
Florida International University
Miami, FLSkills
- Enterprise & Mid-Market Healthcare Sales
- Complex Consultative Sales Cycles
- Executive-Level Negotiation & Presentations
- Financial ROI & Revenue Modeling
- Hospital, ASC & Specialty Physician Group Sales
- Pipeline Development & CRM
REGULATORY & REIMBURSEMENT EXPOSURE
- No Surprises Act (NSA)
- Provider-Side Reimbursement Dynamics
- Revenue Cycle & Payer Interaction
- Compliance-Driven Healthcare Sales
Languages
English
Spanish
Timeline
Regional Director of Business Development
SpecialtyCare – East Region
03.2021 - Current
Medical Device Distributor / Surgical Support Specialist
John P. Martinez LLC
04.2020 - 03.2021
Medical Sales Representative & Surgical Support Specialist
Altus-Spine
03.2016 - 04.2020
Exclusive Distributor
Advanced Neurospine & Orthopedics SAS (Colombia)
01.2014 - 01.2021
Master of International Business -
Florida International University