JOHN-MATHEW BLAY-TOFEY
Brooklyn,NY
Summary
While being a calm, teachable, and self-motivated entrepreneur, I have been fortunate to engage in 10+ years of Engineering Systems, Digital marketing, Data Analysis, and Creative Direction. In truth, I have an immense passion for combining strategy and creativity to drive new opportunities and build professional relationships through assuring quality in product, community, process, and time.
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Overview
12
12
years of professional experience
Work History
Operations and Logistics/Quality Assurance
DB Schenker
01.2024 - Current
- Maintained accurate records related to event operations and logistics.
- Led overnight shift operations and scheduling between individual teams.
- Identified process improvement opportunities for freight operations and logistics processes.
- Developed reports on inventory, supply chain operations, and logistics performance metrics.
- Provided guidance and support when troubleshooting problems related to warehouse operations and logistics processes.
- Conducted Quality Assurance practices over tooling items.
- Oversaw multiple departments including sales and marketing, finance and accounting, human resources, operations and logistics, customer service.
Customer Engineer
Applied Materials
03.2022 - 12.2023
- Mechanical, Electrical, and Chemical Engineering systems proficiency
- SAP/CSS/RTCIS/ETCH systems
- Assisted and led teams in developing new methods for improving product quality while reducing costs associated with testing and inspection.
- Documented all facets of technology department operations, including network infrastructure, licenses and FAQs, facilitating consistent responses and team operations.
- Promoted improvement processes to reduce cycle time for overall quality.
- Conferred with staff, users and management to establish quality management and protection requirements for new systems or modifications.
- Provided technical assistance for customers troubleshooting problems with hardware and software.
Founder/CEO
Hubbledvision LLC
06.2020 - 01.2024
- Developed and implemented a comprehensive business plan to launch the company with a growing team of 45+.
- Oversaw all aspects of operations including cross-cultural product development, marketing, sales, customer service and finance.
- Recruited, hired and trained staff members to ensure that operational goals were met.
- Created funnels for talent buying in turn for profitable experiences across the board.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
- Identified potential partnerships to expand the reach of the business.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Worked closely with developers and other members of project teams in order to resolve complex issues related to data quality assurance efforts.
- Official SXSW ('21, '22, '23, '24), ACL ('22, '23), and Afrotech ('22, '23) Event Partners.
- Developed, documented, and executed digital marketing and manual tests for web-based applications.
Digital Marketing and Project Management
Dragonfly and Co
12.2018 - 11.2023
- Developed webpages using HTML and CSS coding standards.
- Monitored website performance and made necessary adjustments to ensure optimal user experience.
- Conducted Data research, analysis, and collection for marketing preparations and launch.
- Implemented best practices for SEO optimization of website pages and content.
- Boosted brand visibility with innovative marketing campaigns across digital and traditional channels.
Digital Marketing and Public Relations Specialist
Afriqmart
01.2012 - 01.2023
- Orchestrated advertising campaigns on multiple platforms including Facebook ads and Instagram
- Created press releases, media kits, and other promotional materials to support company initiatives.
- Conducted internal audits and inspections to evaluate the effectiveness of Quality Assurance processes.
- Performed comprehensive reviews of product specifications and quality assurance procedures.
- Ensured that all products meet established company quality standards prior to release.
- Assisted in the development of digital and print materials for promotional campaigns.
- Designed logos, brochures, flyers, web graphics, banners, posters and other visuals.
Director of Content Strategy
Luna Park Clothing Company
01.2019 - 06.2022
- Conducted content strategy for brand growth.
- Coordinated Graphic Design and brand identity.
- Collaborated with senior leadership to set long-term objectives for the company.
- Identified opportunities for improvement in operational performance metrics.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Directed all Social Media channels fro digital marketing.
- Provided Data research, analysis, and collection for spread sheets to mark progress margins.
- Oversaw ad operations as well as paid promotional advertising.
- Developed and implemented health and safety policies, procedures, and programs to ensure compliance with applicable regulations.
Music Metadata/Analysis Specialist (Apple)
Welocalize
08.2021 - 02.2022
- Developed Research and integration practices for error retention.
- Performed quality assurance checks on existing metadata records.
- Researched musical artist profiles for scrubbing while editing, proof checking, and correcting mistakes.
- Assisted in the development of a web-based cataloging system for library materials.
- Provided technical support and troubleshooting assistance to staff members utilizing the library's online resources.
- Maintained accurate records of all digital assets within the library's collection.
- Created workflows for data ingestion, cataloging, indexing, and storage of digital objects.
Advertising Policy/Analysis/P.R (Facebook)
Accenture
07.2019 - 07.2021
- Conducted client research of advertising legitimacy within corporations.
- Assisted in the development of new policies and procedures to improve operational efficiency.
- Developed policy briefs for review by senior management.
- Worked on multiple projects encompassing business accounts and their ability to advertise on platform
- Engaged analysis, research, and advertising policy to assure safe business practices on platform
- Gathered data for study from a multitude of custom tools for user protection.
- Conducted research and analysis of current policies, regulations, and procedures.
Copywriter/Digital Marketing Intern
Private Practice
01.2018 - 01.2020
- Edited existing copy to improve readability while preserving the intended message.
- Brainstormed new approaches to increase engagement with target audiences.
- Translated complex technical information into concise yet compelling copy.
- Performed keyword research to optimize content visibility in search engine results.
- Managed multiple projects simultaneously under tight deadlines.
- Developed creative concepts for promotional campaigns based on client objectives and target audience.
- Researched industry trends and topics to develop content ideas.
- Proofread copy for grammar, punctuation and spelling errors.
Digital Management and Public Relations
Avila Soccer
06.2014 - 08.2018
- Managed and trained small work teams
- Implemented and practiced methods for community growth, engagement, and outreach.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Created content for websites, blogs, social media platforms, and online advertising.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Managed budgets for all marketing projects and tracked expenses against allocated funds.
- Prepared reports summarizing progress of marketing efforts and made recommendations based on findings.
Education
Bachelors in Advertising & Public Relations -
St. Edward's University
Austin, TX05.2018
Skills
- Leadership
- Product Development
- Project Management
- Technical Troubleshooting
- Data Collection
- Quality Management
- Quality Assurance
- Chemical and Electrical Engineering
- Process Engineering
- CSS/SAP Strategies
- Customer Support
- SEO/SEM Strategies
- Strategic Communications
- Data Analytics
- Digital Marketing Research/Analysis
- Creative Direction and Production
Accomplishments
- Austins 2023 Department of Economic Development grant winner.
- Developed a start-up creative company, and became profitable within 3 years.
- Official Festival collaborators for AFROTECH, SXSW, and ACL in Austin, TX.
- Raised over $20,000 dollars in funds for charities, small businesses, and entrepreneurs across the U.S.
Languages
French
Professional Working
Timeline
Operations and Logistics/Quality Assurance
DB Schenker
01.2024 - Current
Customer Engineer
Applied Materials
03.2022 - 12.2023
Music Metadata/Analysis Specialist (Apple)
Welocalize
08.2021 - 02.2022
Founder/CEO
Hubbledvision LLC
06.2020 - 01.2024
Advertising Policy/Analysis/P.R (Facebook)
Accenture
07.2019 - 07.2021
Director of Content Strategy
Luna Park Clothing Company
01.2019 - 06.2022
Digital Marketing and Project Management
Dragonfly and Co
12.2018 - 11.2023
Copywriter/Digital Marketing Intern
Private Practice
01.2018 - 01.2020
Digital Management and Public Relations
Avila Soccer
06.2014 - 08.2018
Digital Marketing and Public Relations Specialist
Afriqmart
01.2012 - 01.2023
Bachelors in Advertising & Public Relations -
St. Edward's University