Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

John McCarty

New York,NY

Summary

Analytical and creative professional with expertise in marketing, copywriting, sales, and clinical consulting. Skilled in multi-channel campaign management, CRM systems, client relationship management, and data-driven strategy. Adept at translating complex information into actionable insights and compelling content to drive engagement, conversions, and growth.

Overview

4
4
years of professional experience

Work History

Copy Writer & Brand Associate

Wolf & Shepherd
Los Angeles, California
04.2022 - Current
  • Developed and executed multi-channel marketing campaigns, including e-commerce, email, social media, video, and television.
  • Created copy for product launches, campaigns, paid social ads, and TV commercials, optimizing messaging for audience engagement.
  • Leveraged Salesforce, Klaviyo, Miro, and Wrike to manage projects, track performance, and collaborate across teams.
  • Conducted A/B testing and performance analysis to improve campaign effectiveness and ROI.
  • Integrated analytics and market research to inform creative strategy and maximize audience impact.

Sales Representative & Clinical Consultant

American Medical Device
Cleveland, Ohio
07.2021 - 02.2022
  • Consulted with surgeons, nurses, and hospital teams on spine, trauma, and orthopedic medical devices.
  • Built strong client relationships and served as primary liaison for product approvals in hospital systems including University Hospitals and Cleveland Clinic.
  • Led product demonstrations and provided technical guidance, translating complex medical information into actionable insights.
  • Developed and executed targeted email campaigns and educational materials to drive adoption and sales growth.
  • Gained expertise in hospital operations, medical device regulations, and clinical workflow optimization.

Education

Bachelor of Science - Economics

The Ohio State University
Columbus, OH
05-2021

Skills

  • Copywriting and content strategy
  • A/B testing and digital marketing
  • SEO optimization and audience analysis
  • Multi-channel marketing campaigns
  • Clinical sales and consultative problem-solving
  • Client relationship management
  • Salesforce and CRM tools
  • Data-driven decision-making
  • Creative problem-solving strategies
  • Campaign optimization and collaboration

Affiliations

  • Stand Up Comedy
  • Video

Timeline

Copy Writer & Brand Associate

Wolf & Shepherd
04.2022 - Current

Sales Representative & Clinical Consultant

American Medical Device
07.2021 - 02.2022

Bachelor of Science - Economics

The Ohio State University

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