John Meier

Strategic Programmatic Leadership & Team Management

• Promoted to management role overseeing multi-functional team performance, margin optimization, and delivery health for multi-million-dollar programmatic portfolios.
• Collaborated on quarterly performance reviews, optimization workshops, and training sessions to ensure adherence to performance and quality benchmarks.
• Strategically sourced and managed premium inventory through Xandr Curate, ensuring high-quality supply aligned with client objectives.
• Developed internal SOPs, campaign setup checklists, and escalation protocols for traders, improving setup efficiency and reducing performance risk.
• Acted as a client-facing technical consultant, bridging strategy and platform execution.

Programmatic Delivery Excellence

• Operated with a high level of autonomy and self-sufficiency, controlling trading responsibilities after initial goal alignment with Sales teams.
• Monitored delivery health, CPMs, and KPIs to proactively identify performance risks; implemented corrective strategies using platform-specific features.
• Leveraged multiple DSPs across numerous channels to ensure effective campaign placement.
• Integrated DSP data streams into Datorama, enabling automated dashboards for internal teams and clients.