John Moreno
San Antonio,TX
Summary
Dynamic Key Account Manager with a proven track record at BODYARMOR Sports Drink and Coca Cola Southwest Beverages, specializing in cross-functional collaboration and data-driven decision making. Expert in leveraging business strategies and account presentations to drive market share growth and optimize key account positioning. Achieved aggressive business targets through effective leadership and strategic partnerships.
Overview
35
35
years of professional experience
Work History
Key Account Manager
BODYARMOR Sports Drink
San Antonio, TX
01.2019 - 07.2023
- Lead a cross-functional team to deliver business results across assigned customers (convenience and grocery store chains).
- Developed annual planning processes and negotiated annual agreements to ensure alignment and execution to achieve aggressive business targets.
- Subject matter expert to resolve complex customer issues and deliver BODYARMOR's annual goals.
- Aided in the development, vision, and strategy to support both long-term and short-term business objectives.
- Drove processes and execution of annual plans across assigned customers and bottlers.
- Delivery of key business and financial metrics, including topline results (revenue, volume, market share).
- Worked with Sr. Managment and cross functional team members to build annual plans to achieve both short-term and long-term business goals
- Lead annual negotiations ensuring an optimized partnership agreement was in place to support overall organization priorities
- Collaborative leader of a cross-functional team responsible for the development and implementation of customer selling stories while providing key insights to deliver all key execution metrics (assortment, shelving, pricing, merchandising and innovation).
- Developed and leveraged top level external relationships at major accounts to optimize BODYARMOR positioning in the market
Key Account Manager
Coca Cola Southwest Beverages
SAN ANTONIO , TEXAS
02.1988 - 12.2018
- Lead a cross-functional team to deliver business results across assigned customers (convenience and grocery store chains).
- Developed annual planning processes and negotiated annual agreements to ensure alignment and execution to achieve aggressive business targets.
- Subject matter expert to resolve complex customer issues and deliver COCA COLA BRANDS annual goals.
- Aided in the development, vision, and strategy to support both long-term and short-term business objectives.
- Drove processes and execution of annual plans across assigned customers and bottlers.
- Delivery of key business and financial metrics, including topline results (revenue, volume, market share).
- Worked with Sr. Managment and cross functional team members to build annual plans to achieve both short-term and long-term business goals
- Lead annual negotiations ensuring an optimized partnership agreement was in place to support overall organization priorities
- Collaborative leader of a cross-functional team responsible for the development and implementation of customer selling stories while providing key insights to deliver all key execution metrics (assortment, shelving, pricing, merchandising and innovation).
- Developed and leveraged top level external relationships at major accounts to optimize COCA COLA BRANDS positioning in the market
Education
BBA - Business Management
UTSA
San Antonio, TX03-2020
Skills
- Account performance analysis
- Cross-functional collaboration
- Data-driven decision making
- Business strategies
- Business development
- Account presentations
Affiliations
- actively managing renovated rental properties in the down town area
- managed four wall to wall home renovations
- passion for golfing and cycling
- actively involved in church organizations
Languages
Spanish
Professional
Timeline
Key Account Manager
BODYARMOR Sports Drink
01.2019 - 07.2023
Key Account Manager
Coca Cola Southwest Beverages
02.1988 - 12.2018
BBA - Business Management
UTSA
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