Summary
Overview
Work History
Education
Skills
Highlights
Certification
Timeline
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John Morinaga

Temecula,CA

Summary

Dynamic Client Success leader with a proven track record at GR0, driving revenue retention and reducing churn through innovative onboarding strategies and data-driven orchestration. Expert in cross-functional collaboration and process design, I have safeguarded over $50M in client revenue while enhancing customer lifetime value and fostering strong brand partnerships.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Vice President, Client Success

GR0
Los Angeles, USA
12.2023 - 07.2025

Company Overview: GR0 is a leading digital marketing agency based in Los Angeles, specializing in SEO, Paid Media, Creative, and Content. Website: GR0.com

  • Promoted to Vice President to scale GR0's Client Success organization, protect revenue at a time when churn was threatening growth, and strengthen partnerships.
  • Digital Strategy: Designed and scaled digital-first adoption playbooks, and automated retention workflows that reduced churn by 8%, and saved $500K in monthly recurring revenue.
  • Revenue Retention: Protected more than $50M in lifetime client revenue by building scalable onboarding programs, digital engagement frameworks, and proactive QBR processes.
  • Executive Sponsorship: Directed a $2M MRR portfolio including 10 strategic accounts (35% of revenue), serving as executive sponsor for brands like Love Wellness, Lancer Skincare, and NuFACE.
  • Customer Feedback Integration: Partnered with Product, Marketing, and Ops to embed customer insights into GTM strategy, service delivery, and digital engagement programs.
  • Data-Driven Orchestration: Implemented Salesforce, Gainsight, and 6sense dashboards to forecast churn risk, automate customer health tracking, and trigger proactive outreach.

Senior Director, Client Success

GR0
Los Angeles, USA
04.2021 - 12.2023
  • Brought into GR0 to establish its first dedicated Client Success function and build the systems that would help clients stay, grow, and expand.
  • Renewal Improvement: Increased renewal rates by 15% with churn-prevention SOPs, automated KPI reporting, and digital-first adoption frameworks.
  • Revenue Recovery: Partnered with Sales and Finance to recover overdue revenue and identify expansion opportunities across commercial and mid-market segments.
  • Process Automation: Scaled success operations by automating KPI reporting, digital health monitoring, and customer journey tracking.
  • GR0 is a leading digital marketing agency based in Los Angeles specializing in SEO, Paid Media, Creative, and Content. Website: GR0.COM

Customer Success Manager

ProSites
Temecula, USA
08.2019 - 03.2021

Company Overview: ProSites is a SaaS-based provider of subscription websites, SEO, and digital marketing solutions for dental and medical professionals. Website: PROSITES.COM

  • Hired by ProSites to strengthen client retention and streamline onboarding for healthcare and professional services customers.
  • Client Retention: Managed enterprise SaaS portfolios in dental and medical industries, improving satisfaction and renewal outcomes.
  • Operational Efficiency: Cleared service backlogs in 90 days and improved support response times by 20%, restoring client confidence.
  • Onboarding Optimization: Partnered with Product and Engineering to redesign onboarding workflows, reducing client ramp-up time by 25%.
  • Revenue Expansion: Collaborated with Sales to identify upsell opportunities, generating $200K in expansion revenue.
  • Workflow Automation: Introduced automated client communications and reporting to streamline onboarding and ongoing engagement.
  • ProSites is a SaaS-based provider of subscription websites, SEO, and digital marketing solutions for dental and medical professionals. Website: PROSITES.COM

Director of Client Success

SEO Website Help
Temecula, USA
04.2015 - 08.2019

Company Overview: SEO Website Help was a digital consulting agency providing SEO, website design, and digital marketing solutions to small and medium-sized businesses across industries.

  • Led client success initiatives for SMB clients by designing retention frameworks, managing cross-functional teams, and delivering digital marketing solutions that drove measurable results and long-term growth.
  • Client Retention: Achieved 95% retention across multi-year engagements, generating $1.5M+ in revenue.
  • Lead Generation: Designed success frameworks that helped SMBs increase qualified leads by 40%.
  • Cross-Functional Leadership: Directed teams of designers, SEO experts, and developers to deliver campaigns on time and within budget.
  • Contract Growth: Implemented renewals, onboarding, and reporting practices that increased long-term contracts by 30%.
  • SEO Website Help was a digital consulting agency providing SEO, website design, and digital marketing solutions to small and medium-sized businesses across industries.

Senior Manager of Client Success

SEO Website Help
Temecula, USA
01.2011 - 04.2015

Company Overview: SEO Website Help was a digital consulting agency providing SEO, website design, and digital marketing solutions to small and medium-sized businesses across industries.

  • Worked directly with SMB clients as a fractional SEO and marketing strategist, building scalable client success processes.
  • Client Acquisition: Partnered with dozens of SMB clients to build visibility, improve performance, and capture new customers.
  • Process Development: Laid the foundation for scalable onboarding, reporting, and renewal practices.
  • Playbook Design: Established a repeatable engagement framework that consistently drove retention and revenue growth.
  • SEO Website Help was a digital consulting agency providing SEO, website design, and digital marketing solutions to small and medium-sized businesses across industries.

Education

Bachelor of Arts - Psychology

San Diego State University
San Diego, CA

Skills

  • Customer Success Leadership
  • Revenue Growth & Profit Protection
  • Onboarding & Adoption Strategy
  • Process Design & Playbook Development
  • Organizational Restructuring
  • SaaS
  • Digital Marketing
  • Wellness Expertise
  • Retention & Churn Reduction
  • Strategic Account Management
  • Customer Lifetime Value Optimization
  • Cross-Functional Collaboration
  • Corporate Culture & Team
  • Executive Coaching & Leadership
  • Revenue retention
  • Digital strategy
  • Customer feedback integration
  • Data-driven orchestration
  • Process automation
  • Customer relationship management

Highlights

Protected more than $50M in lifetime client revenue by building and scaling GR0's Client Success organization, designing churn-reduction frameworks and onboarding programs that exceeded company retention goals., Designed and scaled digital-first adoption playbooks and automated retention workflows that reduced churn by 8% across service lines and saved $500K in monthly recurring revenue., Directed success across 300+ accounts spanning enterprise, mid-market, and SMB segments, including oversight of a $2M MRR portfolio with 10 strategic accounts (35% of company revenue).

Certification

  • Practical CSM (PCSMP – Certified CSM Professional)
  • SuccessHACKER – Customer Success Leadership Certification (CSLC)
  • Gainsight Pulse+ (CSM & CS Ops)
  • SuccessCOACHING – Level 4: Leadership
  • CCXP – Certified Customer Experience Professional

Timeline

Vice President, Client Success

GR0
12.2023 - 07.2025

Senior Director, Client Success

GR0
04.2021 - 12.2023

Customer Success Manager

ProSites
08.2019 - 03.2021

Director of Client Success

SEO Website Help
04.2015 - 08.2019

Senior Manager of Client Success

SEO Website Help
01.2011 - 04.2015

Bachelor of Arts - Psychology

San Diego State University
John Morinaga