John Morris
Levittown,PA
Summary
Simply get things done! Subservient leader that exceeds sales goals and drives incremental sales. Know as the "Tom Brady of trade shows".
Overview
19
19
years of professional experience
Work History
Senior Sales Director
Hint Water
05.2014 - Current
- Identified areas of opportunity within existing accounts, upselling products or services accordingly for revenue growth.
- Managed key accounts including Wegmans, Giant Eagle, All Ahold Banners, Food city, Weis Markets. TOPS , Ingles and Redners with consistent communication, fostering trust and loyalty among clients.
- Maximized profit margins through pricing optimizations based on market trends and competitor analysis.
- Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships. Helped grow sales from 28mm to 200 plus mm during my tenure.
- Expanded market share with targeted prospecting and strategic partnership development.
- Mentored junior sales team members to foster professional growth and enhance overall team success. Help promote over 20 sales folks
- Developed comprehensive sales plans, setting ambitious targets and guiding the team towards their achievement.
- Collaborated cross-functionally with marketing teams to develop targeted campaigns that drove interest in hint and generated new leads for the sales department.
- Analyzed market trends to inform strategic planning decisions, ensuring continued success in a competitive industry landscape.
- Delivered engaging presentations at industry events, showcasing the company''s products and services while generating leads for future business opportunities.
- Streamlined sales processes for increased efficiency, implementing CRM systems ( Salesforce and Repsly) to manage client information effectively.
- Built a high-performing best in the business sales force through rigorous recruitment processes and ongoing performance evaluations.
- Optimized resource allocation by analyzing territories and assigning appropriate personnel based on potential opportunities for growth.
- Contributed to the development of long-term company strategies, working closely with senior leadership to ensure alignment between sales goals and overall business objectives.
- Led successful contract negotiations, securing favorable terms for long-term business partnerships.
- Launched new product lines, driving sales growth and expanding the company's offerings.
- Improved team performance by creating training programs and team building activities
- Achieved sales goals and service targets by cultivating and securing new customer relationships along with driving key company objectives
- Managed team of sales representatives, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Performed all company Trade shows including: The UNFI and Kehe Selling shows, NACS, NAMA and Expo east and West.
Principal Owner / Head of Sales
JBS Cheese
07.2012 - 05.2014
- Increased overall company efficiency by overseeing day-to-day operations and making strategic improvements to workflow systems.
- Developed strong client relationships through consistent communication, timely responses, and personalized service.
- Expanded market reach through targeted networking events, industry conferences, and strategic partnerships with key influencers in the field.
- Managed financial aspects of the business, including budgeting, forecasting, risk analysis, and cost control measures to ensure profitability.
- Secured lucrative contracts with major clients by presenting compelling proposals tailored to their specific needs.
- Established measurable goals related to sales targets, operational efficiency markers, customer satisfaction ratings – driving continuous improvement initiatives throughout the organization's tenure as Principal Owner.
- Negotiated favorable terms on contracts with suppliers, vendors, or service partners – ensuring maximum returns on investment in procurement decisions.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Grew sales from 800K to 2.7 MM a year in a very short time
- Gained distribution via our self DSD ,UNFI and Kehe (Tree of Life) 10X
Head of Sales and Distribution
Bobbi's Best Hummus
08.2010 - 10.2012
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Set up DSD network for all Whole foods in the Mid-Atlantic and Northeast region
- Increased revenue from 800k to 3mm in very short period
- Expanded market share with targeted sales initiatives and strategic partnerships. Took account base from 200 accounts to over 1000
Territory Sales Manager
Di Bruno Bros Imports
09.2009 - 08.2010
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Established strong relationships with key clients, boosting customer retention rates.
- Established and maintained 250 accounts, expanding territory by $300k.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
Trade Development Manager
Monster Beverage
05.2005 - 08.2008
- Managed Philly coke along with 2 other TDM's. Took lead when RSM stepped away from our team.
- Implemented targeted promotional campaigns that drove significant growth in product awareness and demand across various channels.
- Analyzed competitors'' offerings and strategies, enabling Monster company to stay ahead of industry trends and capitalize on new opportunities. " Bigger is Better" was our credo when going after Red Bull
- Created customized sales presentations to showcase Monster energy's sales and Market share throughout Philly metro
- Provided training and coaching for junior team members and Philly coke sales reps fostering a culture of continuous learning within both organizations
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within Philly coke to promote growth for Monster's entire Portfolio
Education
Certificate - Leadership
MIT Leadership CourseMIT Leadership Course MIT XPR
03.2023
Bachelor of Arts - Business Administration And Management
Beaver College
Glenside, PA05.1999
Skills
- Sales
- Sales Management
- Negotiations
- Team Builder
- CPG expert
- Deal Closing
- Key account growth
- Sales Presentations
- Upselling strategies
- Revenue Growth
- Vendor Management (UNFI and KEHE)
- Trade show representation
- Organizational Skills
Timeline
Senior Sales Director
Hint Water
05.2014 - Current
Principal Owner / Head of Sales
JBS Cheese
07.2012 - 05.2014
Head of Sales and Distribution
Bobbi's Best Hummus
08.2010 - 10.2012
Territory Sales Manager
Di Bruno Bros Imports
09.2009 - 08.2010
Trade Development Manager
Monster Beverage
05.2005 - 08.2008
Certificate - Leadership
MIT Leadership CourseMIT Leadership Course MIT XPR
Bachelor of Arts - Business Administration And Management
Beaver College
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