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John Murtagh
Sales and Marketing
Longmont,CO
Summary
Experienced and goal-oriented B2B sales and marketing leader, specializing in development of emerging markets with focus on the craft beverage market space. Skilled in building long term relationships with business owners, referral partners and industry professionals to drive product knowledge and achieve sales goals.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Key Account Manager
Wildpack Beverage
Baltimore, MD
09.2021 - Current
- Facilitated sale of beverage co-packaging services to key customers
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Met existing customers to review current services and expand sales opportunities
- Developed and led Key Account teams to optimize service delivery in alignment with specific needs of Key Account customers
North American Sales
Twin Monkeys Beverage Systems
Denver, CO
07.2020 - 08.2021
- Responsible for sale of Twin Monkeys canning lines and ancillary packaging equipment in the craft beverage market space
- Developed key vendor relationships in support of providing customers with end-to-end packaging solutions
- Introduced and launched new products/solutions offered by Twin Monkeys
- $2.7 million in 2021 sales revenue through Q2
West Coast Sales Manager
Tripack LLC
Milford, Ohio
07.2019 - 05.2020
- Uncover and maintain distributor and customer relationships within the craft beverage market-space
- Work with ownership to create a sales and marketing business case for production expansion to the west coast
- Development of streamlined customer services through updated sales tools and customer facing, web based resources
Business Development Consultant
Primeau Enterprises
Longmont, CO
09.2017 - 07.2019
- Implemented strategic planning around sales, marketing and operations efficiency in the development of a new high-end custom home building company
- Streamline administrative and on-worksite processes in order to increase timeline efficiency, project capacity and profitability
Director of Sales and Marketing
CanSource / Mobile Canning Systems
Longmont, CO
08.2014 - 09.2017
- While achieving three-year growth of 1,249%, led CanSource to a #348 ranking in the 2016 Inc. 500. #8 ranking in Colorado, #1 ranking in Boulder County
- Formed and managed a team consisting of multiple sales reps, a sales logistics manager and a client specialist
- Lead the Sales and Marketing focus for the creation and launch of the CanSource division of Mobile Canning Systems
- Developed annual sales quotas and marketing plan and assisted in creating the CanSource operational budget
- Created a streamlined process for managing all aspects of sales operations; from securing the order/artwork to delivery of product
- Grew CanSource / Mobile Canning Systems customer base from 25 craft producers to 400+ craft producers in two years
- Achieved 740% year over year growth in 2015, directly contributing $1.9m in revenue as the sole sales representative
Territory Manager - Northern CO, WY
Oskar Blues Brewery
Longmont, CO
12.2013 - 08.2014
- Create and maintain retail & distributor relationships throughout Northern Colorado and Wyoming
- Negotiate and manage distribution and marketing programming with Teton Distributors of WY
- Support Oskar Blues brands through execution of account level promotions and regional festivals
- Serve as a brand ambassador by spreading the Oskar Blues “Craft in a Can” culture
Sales Consultant
Diamond Distributors
Boulder, CO
01.2012 - 07.2012
- Responsible for sale and promotion of a boutique wine and spirit portfolio in Boulder County
- Work with ownership on the development of a successful sales team philosophy and model
- Develop strategic relationships with key industry contacts to promote both Diamond Distributors and the brands they represent
District Manager
ADP Inc., Resource ASO
Aurora, CO
05.2010 - 01.2012
- Consult with small business owners and CEO’s to provide a full-suite of HR solutions
- Highest gross sale average on a team of eight for fiscal year 2011, 110% of plan for fiscal year 2012
Sales Consultant, On & Off Premise
Southern Wine & Spirits / Judge & Dolph Ltd. – Denver / Chicago
10.1999 - 08.2009
- Responsible for sale and promotion of an extensive wine and spirit portfolio
- #1 team ranking in dollar growth for 2007-09. #1 in quota attainment for 2004-06 and 08
- Two time Canadian Club Society winner – President’s Club equivalent
- Two time recipient of the Ketel One Founders Club Award
- Served as new team member mentor and team leader
Education
Eastern Michigan University
Ypsilanti, MI 08.1994 - 04.1998
Skills
Team Leadership / Team Collaboration
Consultative / Need-Based Selling
Business Process Improvement
Written and Verbal Communication
Marketing - Direct Email Marketing
Marketing - Trade Show Planning and Execution
Sales & Financial Forecasting
Customer Service
Strategic Partnerships
Software
CRM - Hubspot, Salesforce, NetSuite, Zendesk, Zoho
Adobe Illustrator and Photoshop
Timeline
Key Account Manager
Wildpack Beverage
09.2021 - Current
North American Sales
Twin Monkeys Beverage Systems
07.2020 - 08.2021
West Coast Sales Manager
Tripack LLC
07.2019 - 05.2020
Business Development Consultant
Primeau Enterprises
09.2017 - 07.2019
Director of Sales and Marketing
CanSource / Mobile Canning Systems
08.2014 - 09.2017
Territory Manager - Northern CO, WY
Oskar Blues Brewery
12.2013 - 08.2014
Sales Consultant
Diamond Distributors
01.2012 - 07.2012
District Manager
ADP Inc., Resource ASO
05.2010 - 01.2012
Sales Consultant, On & Off Premise
Southern Wine & Spirits / Judge & Dolph Ltd. – Denver / Chicago
10.1999 - 08.2009
Eastern Michigan University
08.1994 - 04.1998