Experienced and forward-thinking leader in hospitality revenue management, leveraging research, education, and industry expertise to develop strategies in sales, distribution, pricing, and marketing. Proven track record of driving revenue growth, expanding market share, and providing valuable business performance analysis for informed decision-making. Recognized for fostering a culture of trust and respect with sales teams, owners, asset management teams, and corporate support.
Hi, I’m
John Nelley
Austin,TX
Summary
Overview
16
years of professional experience
Work History
Omni Hotels & Resorts Corporate Office
Central Director, Revenue Management
03.2024 - Current
Job overview
- Support three Omni Hotels, New Haven Harvard, Charlottesville and Atlanta
- Optimized revenue by strategically adjusting pricing and merchandising for two hotels based on consumer trends and competitive analysis, leveraging third-party products to align with brand.com standards.
- Increase in retail mix +22% and +18% within 90-days.
- Conducted detailed analysis of negotiated accounts, length of stay (LOS), day of week (DOW), and booking patterns. Identified and replaced underperforming accounts with ideal accounts booking into the market, offering desirable rates and stay patterns.
- Implemented bold strategy leading to a 11% increase in RevPAR within 90-days driven with less RN yielding 16% ADR increase. Shifting focus from midweek negotiated room nights to retail stay-throughs and managing straight-line inventory.
Hotel Van Zandt (independent lifestyle)
Director of Revenue Strategy (Maternity Leave Coverage)
09.2023 - 11.2023
Job overview
- Successfully navigated the transition from the Kimpton brand to an independent hotel, which involved adapting the team's strategy and mindset
- Implemented various initiatives dynamic booking engine, optimizing SEO, leveraging social media platforms, and offering competitive pricing and packages
- Leveraged email marketing creating a "member-only" strategy to stay in touch with past guests with targeted email campaigns with promotions
- Reposition the room products, increase RevPAR x room type by 28% in Q2
- Established a comprehensive pricing philosophy for the hotel.
Freelance Revenue Management
Hotel Acquisitions and Consultant
03.2021 - 03.2023
Job overview
- Full market analysis on Palm Springs, pro forma's and profitability analysis for nine LGBT properties.
- Implemented substantial website enhancements, expanded channel distribution, and executed targeted local marketing campaigns for five boutique hotels facing closure due to adverse effects of pandemic
- Introduced a specialized service that deviated from the hotels' usual offerings post-pandemic, leading to their successful recovery and regained profitability.
Fairmont Hotels & Resorts
Director of Revenue Management
07.2019 - 01.2021
Job overview
- Developed fiscally sound business plans, marketing programs and strategic pricing structures; ensured consistent and competitive pricing and messaging across all channels
- Supported corporate management team to establish holistic approach for capturing revenue - revenue +27% and share +12% in 2019
- Implemented dynamic pricing strategies that responded to real-time market conditions growing transient ADR 17%, maximizing profit margins.
- Pioneered using AirBNB distribution platform to sell hotel inventory.
Marriott Hotels
Senior Revenue Manager, Group
03.2018 - 07.2019
Job overview
- Oversaw the group revenue management pricing strategy for the most lucrative cluster among all Marriott hotels, consisting of 3 luxury, 12 upscale, full-service, and select service properties located in downtown San Francisco
- Cultivated strong partnerships with global sales, on-property sales teams, sales leaders, marketing, catering/events, and operations departments to ensure exceptional customer engagement and sustainable revenue growth.
- Optimized pricing strategies by analyzing market trends and competitor data, driving profitability.
- Developed selling models to forecast revenue and support these..
The Ritz-Carlton Hotel Company - Marriott Hotels
Director of Revenue Management
12.2013 - 01.2018
Job overview
- Achieved the prestigious title of Director of Revenue Management, Special Services, for Marriott Hotels in 2017
- Led successful repositioning, reviewing negotiated accounts, resulting in the hotel's impressive #2 ranking on Trip Advisor.
- Drove a remarkable +42% increase in top-line revenue through the implementation of inventory management efficiencies and a more strategic approach to booking profitable revenue
- Generated an additional $5.5 million in top-line revenue over a span of two years by increasing total ADR by 25% leveraging new renovated product. Retraining reservations and operations how to effectively sell. establishing the hotel as a price leader in the market
- Successfully enhanced market share by 21% through the implementation of a newly devised market segmentation strategy.
Interstate Hotels and Resorts
Area Director of Revenue Management
07.2010 - 11.2013
Job overview
- Supported 3 Hotels, Nashville, Atlanta and Chattanooga.
Mandarin Oriental Hotel Group
Director of Revenue, Rooms, SPA, Dining, Catering
10.2008 - 02.2010
Job overview
Education
Cornell University (eCornell)
Master's Certification in Hospitality Management: Lodging And Hospitality from Hospitality Management
University Overview
HSMAI
Certified Revenue Management Executive (CRME)
University Overview
AHLA
Certified Hospitality Revenue Manager (CHRM)
University Overview
Skills
Analysis
Distribution Strategies
Winning Market Share
Sell out efficiencies
Revenue Forecasting
Chanel Management
Group Block Management
Market Intelligence & Analysis
Budget development
Strategic Planning
Creativity and Innovation
Strategies and goals
Advertising / Direct Marketing
Revenue Forecasts
Coaching and mentoring
Verbal and written communication
Negotiation
Rate parity / rational pricing
Financial Reporting
Charismatic Leader
Contract Negotiation
Partnerships and Alliances
Story pitching
E-commerce strategy
Teamwork and Collaboration
Team Leadership
Marketing Strategies
KPI Tracking
Data Analysis
Websites
Timeline
Central Director, Revenue Management
Omni Hotels & Resorts Corporate Office
03.2024 - Current
Director of Revenue Strategy (Maternity Leave Coverage)
Hotel Van Zandt (independent lifestyle)
09.2023 - 11.2023
Hotel Acquisitions and Consultant
Freelance Revenue Management
03.2021 - 03.2023
Director of Revenue Management
Fairmont Hotels & Resorts
07.2019 - 01.2021
Senior Revenue Manager, Group
Marriott Hotels
03.2018 - 07.2019
Director of Revenue Management
The Ritz-Carlton Hotel Company - Marriott Hotels
12.2013 - 01.2018
Area Director of Revenue Management
Interstate Hotels and Resorts
07.2010 - 11.2013
Director of Revenue, Rooms, SPA, Dining, Catering
Mandarin Oriental Hotel Group
10.2008 - 02.2010
Cornell University (eCornell)
Master's Certification in Hospitality Management: Lodging And Hospitality from Hospitality Management
HSMAI
Certified Revenue Management Executive (CRME)
AHLA
Certified Hospitality Revenue Manager (CHRM)
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