John Nelley, III Nelley
Dallas
Summary
Revenue Management Executive with 25 years of leadership in luxury hospitality, specializing in driving revenue growth through innovative sales, pricing, and distribution strategies. Proven track record of expanding market share, optimizing profitability, and improving operational efficiency across iconic hotels nationwide. Adept at leading cross-functional teams, creating long-term partnerships, and managing multi-property portfolios with a focus on luxury market positioning.
Overview
27
27
years of professional experience
Work History
Director of Revenue
Laguna Cliffs Marriott Resort and Spa
02.2024 - Current
- Spearheaded sales strategies for Group and Transient segments, partnering with the Director of Sales & Marketing (DOSM) to align goals, achieving double-digit growth in occupancy, ADR, and RevPAR in 2024
- Developed advanced revenue forecasting models for Rooms and Catering, achieved 96% forecasting accuracy, optimizing sell-out efficiency by 27%, and increasing fill rates from 11 to 34 perfect fills in 2024
- Collaborated with cross-functional teams to refine pricing and distribution strategies while enhancing operational efficiency
Director of Strategy (Task Force)
Hotel Van Zandt
09.2023 - 11.2023
- Directed the rebranding project from Kimpton to an independent hotel, boosting group pace by 18% and direct booking pace by 13%, contributing to a 10% increase in overall revenue
- Led targeted email marketing campaigns, creating a 'member-only' strategy that drove guest engagement and significantly improved reputation scores on platforms like TripAdvisor
- Optimized premium room and suite sales through dynamic pricing and enhanced distribution, achieving a 22% increase in premium room pace and 29% in suite pace over 90 days
Freelance Revenue - Hotel Acquisitions and Consultant
03.2021 - 03.2023
- Conducted comprehensive market analysis and profitability assessments for nine properties in Palm Springs, providing actionable insights to inform acquisition strategies
- Enhanced websites, expanded distribution channels, and executed targeted marketing campaigns for five boutique hotels, helping them recover from pandemic-related challenges and avoid closure
Director of Revenue Management
Fairmont Hotels
07.2019 - 01.2021
- Directed revenue management strategies that resulted in a 27% increase in total revenue and a 12% increase in market share in 2019
- Fostered cross-department collaboration, strengthening the engagement of the Revenue department with Sales/Marketing
- Pioneered the integration of AirBNB into the hotel's distribution strategy, expanding market reach and boosting booking opportunities
Senior Group Revenue Manager
Marriott Hotels
03.2018 - 07.2019
- Managed the group revenue management pricing strategy for a cluster of 3 luxury and 12 upscale Marriott hotels, driving significant revenue growth for the San Francisco market
- Cultivated strong partnerships with global sales, on-property sales teams, marketing, and operations to ensure cohesive strategies
Director of Revenue Management
The Ritz-Carlton Hotel
12.2013 - 01.2018
- Honored as Marriott's 'Director of Revenue Management of the Year' in 2017 for exceptional performance in revenue optimization
- Drove a +42% increase in top-line revenue through inventory management efficiencies and strategic booking practices
- Generated an additional $5.5M in revenue over two years by raising ADR by 25% and capitalizing on newly renovated products
- Enhanced market share by 21%
Area Director, Revenue Management
Interstate Hotels and Resorts
07.2010 - 11.2013
- Supported revenue management for 3 hotels across Nashville, Atlanta, and Chattanooga, ensuring consistency in pricing, forecasting, and market positioning
Director, Revenue Management
Mandarin Oriental Hotel
01.2008 - 08.2010
Director of Revenue, Front Office Manage
Loews Hotels
08.1998 - 01.2008
Education
Master's Certification - Hospitality Management
Cornell University (eCornell)
Certified Revenue Management Executive -
HSMAI
Certified Hospitality Revenue Manager -
AHLA
Skills
- Revenue Optimization
- Luxury Market Positioning
- Dynamic Pricing & Inventory Management
- Team Leadership & Mentorship
- Interdepartmental Collaboration
- Sales & Marketing Alignment
- E-Commerce & Distribution Strategies
- Strategic Planning & Execution
- Relationship Management & Partnerships
Timeline
Director of Revenue
Laguna Cliffs Marriott Resort and Spa
02.2024 - Current
Director of Strategy (Task Force)
Hotel Van Zandt
09.2023 - 11.2023
Freelance Revenue - Hotel Acquisitions and Consultant
03.2021 - 03.2023
Director of Revenue Management
Fairmont Hotels
07.2019 - 01.2021
Senior Group Revenue Manager
Marriott Hotels
03.2018 - 07.2019
Director of Revenue Management
The Ritz-Carlton Hotel
12.2013 - 01.2018
Area Director, Revenue Management
Interstate Hotels and Resorts
07.2010 - 11.2013
Director, Revenue Management
Mandarin Oriental Hotel
01.2008 - 08.2010
Director of Revenue, Front Office Manage
Loews Hotels
08.1998 - 01.2008
Certified Revenue Management Executive -
HSMAI
Certified Hospitality Revenue Manager -
AHLA
Master's Certification - Hospitality Management
Cornell University (eCornell)
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