JOHN NGUYEN
Montgomery,Texas
Summary
Results-oriented marketer with twenty four years of management experience. Oversees all areas of the marketing and communication mix within local geographies including print, digital, public relations, consumer events, email, and direct mail targeted to consumers for hospital service lines. Responsible for partnering with and providing leadership with an effective marketing and communications plan as well as operations initiatives that support the overall hospital goals. Manages the campus marketing team and works collaboratively with hospital service line leaders. Routinely partners with and presents to executive and physician leaders on key campaigns and projects.
Overview
25
25
years of professional experience
Work History
Manager of Marketing and Communications
Houston Methodist The Woodlands Hospital
06.2015 - Current
- Lead and manage marketing and communications strategy for hospital service lines and evaluate success of programs service lines and sponsorships/events
- Work collaboratively with leadership and lead local marketing team in development and implementation of marketing and communication plans to promote service lines and respond to public relations and internal communication needs
- Ensure all marketing and communication efforts align with system brand
- Identify and coordinate opportunities to enhance consumer/patient experience through operations and partnerships with hospital leadership and local employed physician leadership
- Build brand preference in order to continue achieving increased results in commercial preference year over year. Ratings have increased by 19.8% through targeted marketing campaign since hospital opening.
- Maintain financial accountability for 1.5 million dollar budget, monitoring expenses and taking measures to reduce costs as necessary
- Leverage existing sponsorships to their maximum impact to elevate Houston Methodist’s image in community
- Recruit, hire, train, manage, and mentor necessary staff to support marketing goals and achieve objectives
- Ensure safe care to patients, staff and visitors by adhering to all Methodist’s ICARE values.
- Served on community boards and committees in support of the hospital’s mission and vision
Director Marketing/Development/Community Relations
St. Luke’s The Woodlands Hospital
08.2006 - 06.2015
- Responsible for developing and implementing marketing and communication strategies for brand visibility
- Responsible for all areas of the marketing and communication mix within local geographies including print, public relations, consumer events, email, and direct mail targeted to consumers for hospital marketing
- Actively sought out sponsorships and community events to increase brand awareness
- Implemented and participated in up to 78 community events per year
- Maintained financial accountability for marketing budget, monitoring expenses and taking measures to reduce costs as necessary
- Oversight of public relations, community relations, and physician relations
- Operations Director for Medical Staff Services, initiating the on-site credentialing process
- Oversight of 175 person Volunteer Services staff
- Oversight of freestanding hospital gift shop and working with vendors for retail merchandising
- Oversight of new brand transition for The Woodlands campus to CHI St. Luke’s Health
- Served on community boards and committees in support of the hospital’s mission and vision
Manager Physician Relations/Medical Staff Services
Houston Town & Country Hospital
12.2005 - 08.2006
- Helped develop and launch HTCH as one of the area’s first physician joint venture hospitals
- Responsible for design and development of logo and brand standards
- Actively recruited physicians
- Managed Medical Staff Services’ physician recruitment, credentialing and issue resolution
- Increased hospital’s referral base and utilization
- Developed and implemented marketing strategies for growth and brand visibility.
Marketing Manager
St. Luke’s Community Medical Center-The Woodlands
06.2005 - 12.2005
- Liaison between community hospital and corporate offices
- Managed all areas of marketing and communication mix within local geographies including print, public relations, consumer events, and direct mail targeted to consumers for hospital marketing
- Developed marketing strategies to promote new patient care technologies and healthcare trends
- Implemented community initiative programs; charitable giving
- Designed internal marketing strategies to increase awareness of hospital service lines to employees.
Operations Manager
St. Luke’s Episcopal Health System, Corporate Communications
08.1999 - 06.2005
- Assisted Director of Corporate Communications in all operations of department, including advertising and marketing, vendor relationships, financial, personnel, and evaluation
- Manager of Marketing Design Department
- Assisted system Business Development Department on various projects
- Led facilitation and coordination of rebranding corporate identity
- Ensured maintenance of St. Luke’s brand in all aspects of advertising and marketing
- Managed all areas of marketing and communication mix within local geographies including print, public relations, consumer events, and direct mail targeted to consumers for hospital marketing
Creative Director
Sykes Communication Advertising Agency
09.1998 - 08.1999
- Managed creative team and oversaw conceptualization with client
- Account Executive to City of Houston, BFI, York Group, and N.A.S.A.
- Maintained graphics center and provided technical support
- Managed all areas of marketing and communication mix for our clients including print, packaging development, public relations, consumer events, and direct mail
Education
Bachelor of Science - Advertising Graphic Design & Photography
Sam Houston State University
Huntsville, TX08.1998
Skills
- Marketing Campaign Development
- Brand Development
- Strategic Planning
- Stakeholder Relations
- Market Analysis
- Communications Oversight
- Budgeting and Allocation
- Staff Management
Accomplishments
- Healthcare Advertising Bronze Award 2013; Performance Medicine Elite Athlete Soccer Ad, St. Luke's The Woodlands Hospital
- Healthcare Advertising Merit Award 2013; Performance Medicine Outdoor Billboard, St. Luke's The Woodlands Hospital
- Healthcare Advertising Merit Award 2013; Performance Medicine Wed Banner, St. Luke's The Woodlands Hospital
- Telly Bronze Award 2012; Nick Godkin Patient Story, St. Luke's The Woodlands Hospital
- Designed Denton A. "Cowley" M.D. cow for the Houston Cow Parade 2001. Featured in Cow Parade Houston hardback publication 2001.
- Member of Leadership Montgomery County since 2009
- Leadership Montgomery County Board Member 2015-2019
- Montgomery County YMCA Board Member from 2012-2014
- United Way Board Member 2009-2011
- The Woodlands Area Chamber of Commerce Healthcare Committee 2009-2014
- Montgomery County YMCA Board Member from 2019-2020
Timeline
Manager of Marketing and Communications
Houston Methodist The Woodlands Hospital
06.2015 - Current
Director Marketing/Development/Community Relations
St. Luke’s The Woodlands Hospital
08.2006 - 06.2015
Manager Physician Relations/Medical Staff Services
Houston Town & Country Hospital
12.2005 - 08.2006
Marketing Manager
St. Luke’s Community Medical Center-The Woodlands
06.2005 - 12.2005
Operations Manager
St. Luke’s Episcopal Health System, Corporate Communications
08.1999 - 06.2005
Creative Director
Sykes Communication Advertising Agency
09.1998 - 08.1999
Bachelor of Science - Advertising Graphic Design & Photography
Sam Houston State University
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