John Nucero
Summary
Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. I have a proven track record of improving efficiencies through brand awareness, customer relations, and compelling promotional techniques.
Overview
14
14
years of professional experience
Work History
Vice President, General Manager
Litchfield Wine & Liquors
06.2014 - 09.2023
- Achieve compound annual growth rate of over 7%
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Work in close coordination with vendors to create strategic purchasing schedules in order to more creatively emphasize selling points and value
- Creation, coordination, and launching of all marketing campaigns and events (both in-store and off-site)
- Supervise 15+ employees at three sites, which included store operations, staff scheduling, and oversight of personnel issues
- Responsible for opening of three new stores, including planogramming, advertising, operational planning, and customer engagement
Campaign Desk Coordinator
Projectline Services
03.2013 - 06.2014
- Work in direct coordination with twelve Marketing Managers with client, SAP, focusing on campaigns within the Retail and Financial Services industries to improve B2B communications
- Collaborate with Marketing Managers to develop various campaigns to create a desired work-based solution
- Use of email blasts, tele-campaigns, and lead database maintenance.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
Sales Associate
The UPS Store
01.2011 - 03.2013
- Assist customers daily to deliver prompt customer service; generating $1,800 daily
- Generate shipping orders using detail-oriented customer data
- Work in collaboration with a local antique shop in order to ensure regular and procedural methods for safely shipping items both nationally and internationally.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
Brand Ambassador
Saatchi & Saatchi Advertising
04.2010 - 09.2011
- Present the Toyota brand at different local sporting events: Lehigh Valley Iron Pigs, Philadelphia Union, Philadelphia 76ers, Philadelphia Flyers, and Philadelphia Phillies
- Develop nightly reports for team account managers; noted customer interaction and feedback through surveying and market research techniques
- Engage 150 guests per event and discuss features of Toyota cars and trucks following the 2009 recall.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
Training Camp Merchandising Intern
Philadelphia Eagles
07.2010 - 08.2010
- Create sales opportunities by marketing Philadelphia Eagles player jerseys on an average of 20 per day for the duration of camp (five weeks); generating $50,000 of revenue within own department
- Contribute to total sales of $450,000 from team merchandise during the five-week event
- Organize and promote a celebrity book signing through various forms of traditional marketing mediums.
- Analyzed consumer buying patterns to optimize merchandise placement, driving higher conversion rates.
Front Office Management Intern
Trenton Thunder
05.2009 - 08.2009
- Participate in a small group to organize and plan a sponsorship event at the Mercer County Freedom Festival
- Interaction with 300 people in order to promote Trenton Thunder brand awareness
- Conduct bi-weekly sales calls to previous and prospective ticket buyers; generating additional revenue
- Perform operational duties of ushering, ticket-taking, on-field promotions, etc
- During all home games
- Interact with 15,000 people each night
- Rotate through many different departments on a weekly basis performing a variety of business training activities.
Education
MBA - Marketing
Saint Joseph's University
Philadelphia, PABS - Marketing
Saint Joseph's University
High School Diploma -
LaSalle College High School
Skills
- Campaign Development
- Project Management
- Market Planning and Execution
- Operations Management
- Supply Chain Logistics and Distribution
- Client Management
- Inventory Control
- Database Management
- Project Planning
- Team Leadership
Websites
Accomplishments
- Created a marketing campaign to promote the Source Water Protection Program with The Water Resource Education Network.
- Created advertising materials for Litchfield Wine & Liquor Dinner in collaboration with Nosh Dining to promote a wine dinner series.
- Participated within a group of five others to strategize, create, and manage a celebrity book singing.
Timeline
Vice President, General Manager
Litchfield Wine & Liquors
06.2014 - 09.2023
Campaign Desk Coordinator
Projectline Services
03.2013 - 06.2014
Sales Associate
The UPS Store
01.2011 - 03.2013
Training Camp Merchandising Intern
Philadelphia Eagles
07.2010 - 08.2010
Brand Ambassador
Saatchi & Saatchi Advertising
04.2010 - 09.2011
Front Office Management Intern
Trenton Thunder
05.2009 - 08.2009
MBA - Marketing
Saint Joseph's University
BS - Marketing
Saint Joseph's University
High School Diploma -
LaSalle College High School