Summary

Overview

Work History

Education

Skills

Certification

Affiliations

Software

Interests

Timeline

John P. Rozeira

Brand Experience Content & Strategy

West Des Moines,IA

Summary

Fastidious experiential professional with sponsorship, trade show, strategic communications, and event production experience centered on building brands through live, digital, and content-driven experiences.

Brings a polished, professional demeanor and a knack for partnering with management, clients, and outside vendors on global scale. Facilitates strategic experiential planning and understands the urgency of tactical execution.

Adept at developing sound relationships within a sphere of influence and brings strong transferable organizational skills to execute event-planning, virtual program oversight, team growth, marketing strategy, and financial control.

Overview

years of professional experience

Certificates

Work History

Founder / Producer

JOHN / PERRY Events LLC

Los Angeles, Des Moines

06.2014 - Current

Established and launched a bespoke event company focused on private and corporate event production & MICE destination programs.
Manage private client-driven special event projects and agency-based corporate experiential programs in private & corporate freelance contract roles.

Client Account Lead - Contract

The Apex Agency - Remote

Irvine, CA

06.2021 - 01.2022

Directed account services, media relations, and event production for luxury automotive brand experiences: Lexus Performance Driving School and Lexus Experience Amazing National Drive Tour
Organized daily workflow and assessed appropriate project task urgency for a small, remote-based team
Partnered with agency and client leaders to deliver services that supported company objectives consistent with brand values

Account Director

Two Rivers Marketing

Des Moines, IA

07.2019 - 06.2021

Facilitated B2B and B2C marketing communications and strategic tactics for the Doosan Infracore North America account - a global heavy equipment manufacturer.
Developed and built lasting client relationships focused on strategic communications, channel marketing, digital content production, dealer communication, and event and project execution
Oversaw a budget of $5m and staff of 20
Won creative AOR business and expanded content strategy and development for social platforms and content development
Lead trade show content and experiential strategy for World of Concrete and Con Expo / Con Agg

Event Director

Motor Trend Group, A Discovery Communications Company

El Segundo, CA

04.2016 - 03.2018

Recruited to establish an in-house content marketing team to develop live event content of branded entertainment and trade show sponsorships and brand experiences
Produced integrated programs focused on content creation for OTT and VOD branded entertainment for multiple on-line & media-based brands, primarily: Hot Rod, Roadkill, Motor Trend
Streamlined team processes cross-functionally with multiple brand & editorial teams while developing experiential components for clients building their integrated advertising/marketing plans
Optimized budgets more than $7m and increased revenue over 40% from previous FY
Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
Event Production: Hot Rod Power Tour, Hot Rod Drag Week, Super Chevy Shows
Trade Show Production Team: SEMA 2016, 2017

Director of Client Services

PRISM Sport + Entertainment

Los Angeles | London

07.2014 - 04.2016

Lead Formula 1 Luxury Hospitality Activations, Media Hospitality & Meetings, Content Creation, Event Production for Infiniti Red Bull Racing and sponsor partners
Established the initial North American office of a global London-based agency
Initiated team development, new business strategy, event operational planning process, and client operational process controls for global luxury hospitality programs
Delivered strategic planning and direction of a $1m budget for a major PR / brand awareness program for Infiniti Red Bull Racing- Formula One, US Grand Prix activation
Produced the 2014 EX Award Gold Winner “Best PR Stunt” / Infiniti Red Bull Racing Takes Over Austin
Optimized client experiential and sponsorship luxury-driven hospitality strategy to ensure consistent brand messaging across overall integrated marketing mix

Regional Managing Director

Jack Morton Worldwide

Thousand Oaks, CA

08.2004 - 07.2014

Advanced through multiple rolls taking on more responsibilities over 10 years: Promotion Manager – Account Manager – Account Director – Regional Managing Director
Lead sponsorship & brand experience AOR activity in US Western Region for General Motors account and all day-to-day operational function of agency office
Responsible for budget P&L more than $14 million and staff of 15
Developed event marketing strategy & corporate meetings, auto shows, and trade shows communications & guidelines
Lead branded entertainment team, as well as all other experiential programs and large-scale conferences & meetings, product launches, and PR media events
Gained continual revenue growth through development of regional and grassroots meeting and training programs, which supported national brand marketing platforms working with localized Dealer groups

Education

MBA - Marketing Communications

University of Oregon

Eugene, OR

Bachelor of Science - Liberal Studies

California Polytechnic State University

San Luis Obispo, CA

Skills

Event & Exhibit Planning & Logistics

Trade Show Sponsorship Assessment & Strategy

External & Internal Client Service

Vendor Sourcing & Contract Negotiation

Hospitality Concepting & Management

Budget Facilitation

Audience Acquisition & Engagement

Quantitative Measurement & ROI Analysis

Pre and Post Event Marketing Communications