Salesforce
John P. Rozeira
Brand Experience Content & Strategy
West Des Moines,IA
Summary
Fastidious experiential professional with sponsorship, trade show, strategic communications, and event production experience centered on building brands through live, digital, and content-driven experiences.
Brings a polished, professional demeanor and a knack for partnering with management, clients, and outside vendors on global scale. Facilitates strategic experiential planning and understands the urgency of tactical execution.
Adept at developing sound relationships within a sphere of influence and brings strong transferable organizational skills to execute event-planning, virtual program oversight, team growth, marketing strategy, and financial control.
Overview
20
20
years of professional experience
4
4
Certificates
Work History
Founder / Producer
JOHN / PERRY Events LLC
Los Angeles, Des Moines
06.2014 - Current
- Established and launched a bespoke event company focused on private and corporate event production & MICE destination programs.
- Manage private client-driven special event projects and agency-based corporate experiential programs in private & corporate freelance contract roles.
Client Account Lead - Contract
The Apex Agency - Remote
Irvine, CA
06.2021 - 01.2022
- Directed account services, media relations, and event production for luxury automotive brand experiences: Lexus Performance Driving School and Lexus Experience Amazing National Drive Tour
- Organized daily workflow and assessed appropriate project task urgency for a small, remote-based team
- Partnered with agency and client leaders to deliver services that supported company objectives consistent with brand values
Account Director
Two Rivers Marketing
Des Moines, IA
07.2019 - 06.2021
- Facilitated B2B and B2C marketing communications and strategic tactics for the Doosan Infracore North America account - a global heavy equipment manufacturer.
- Developed and built lasting client relationships focused on strategic communications, channel marketing, digital content production, dealer communication, and event and project execution
- Oversaw a budget of $5m and staff of 20
- Won creative AOR business and expanded content strategy and development for social platforms and content development
- Lead trade show content and experiential strategy for World of Concrete and Con Expo / Con Agg
Event Director
Motor Trend Group, A Discovery Communications Company
El Segundo, CA
04.2016 - 03.2018
- Recruited to establish an in-house content marketing team to develop live event content of branded entertainment and trade show sponsorships and brand experiences
- Produced integrated programs focused on content creation for OTT and VOD branded entertainment for multiple on-line & media-based brands, primarily: Hot Rod, Roadkill, Motor Trend
- Streamlined team processes cross-functionally with multiple brand & editorial teams while developing experiential components for clients building their integrated advertising/marketing plans
- Optimized budgets more than $7m and increased revenue over 40% from previous FY
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Event Production: Hot Rod Power Tour, Hot Rod Drag Week, Super Chevy Shows
- Trade Show Production Team: SEMA 2016, 2017
Director of Client Services
PRISM Sport + Entertainment
Los Angeles | London
07.2014 - 04.2016
- Lead Formula 1 Luxury Hospitality Activations, Media Hospitality & Meetings, Content Creation, Event Production for Infiniti Red Bull Racing and sponsor partners
- Established the initial North American office of a global London-based agency
- Initiated team development, new business strategy, event operational planning process, and client operational process controls for global luxury hospitality programs
- Delivered strategic planning and direction of a $1m budget for a major PR / brand awareness program for Infiniti Red Bull Racing- Formula One, US Grand Prix activation
- Produced the 2014 EX Award Gold Winner “Best PR Stunt” / Infiniti Red Bull Racing Takes Over Austin
- Optimized client experiential and sponsorship luxury-driven hospitality strategy to ensure consistent brand messaging across overall integrated marketing mix
Regional Managing Director
Jack Morton Worldwide
Thousand Oaks, CA
08.2004 - 07.2014
- Advanced through multiple rolls taking on more responsibilities over 10 years: Promotion Manager – Account Manager – Account Director – Regional Managing Director
- Lead sponsorship & brand experience AOR activity in US Western Region for General Motors account and all day-to-day operational function of agency office
- Responsible for budget P&L more than $14 million and staff of 15
- Developed event marketing strategy & corporate meetings, auto shows, and trade shows communications & guidelines
- Lead branded entertainment team, as well as all other experiential programs and large-scale conferences & meetings, product launches, and PR media events
- Gained continual revenue growth through development of regional and grassroots meeting and training programs, which supported national brand marketing platforms working with localized Dealer groups
Education
MBA - Marketing Communications
University of Oregon
Eugene, ORBachelor of Science - Liberal Studies
California Polytechnic State University
San Luis Obispo, CASkills
Event & Exhibit Planning & Logistics
undefinedCertification
Management & Strategy Institute | Certified Quality Event Planner [CQEP]
Affiliations
International Association of Exhibitions & Events
Software
Marketo (Eloqua, HubSpot)
Mondaycom
Smartsheet
Google Applications
Microsoft 365
Interests
Love All Dogs, Cooking, European Travel, Walking Slow, Driving Fast
Timeline
Cvent | Experiential Marketing Certified
02-2022
Client Account Lead - Contract
The Apex Agency - Remote
06.2021 - 01.2022
Account Director
Two Rivers Marketing
07.2019 - 06.2021
Event Director
Motor Trend Group, A Discovery Communications Company
04.2016 - 03.2018
Director of Client Services
PRISM Sport + Entertainment
07.2014 - 04.2016
Founder / Producer
JOHN / PERRY Events LLC
06.2014 - Current
Regional Managing Director
Jack Morton Worldwide
08.2004 - 07.2014
MBA - Marketing Communications
University of Oregon
Bachelor of Science - Liberal Studies
California Polytechnic State University
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