John Palmer
Carlsbad,CA
Summary
Extensive product knowledge and distributor and supplier management experience in the beverage industry with a solid history of success. Proven ability to develop sales potential in new market areas. Strong analytical and planning skills, combined with the ability to coordinate the efforts of a team to meet organizational goals. Productive and efficient work habits without supervision. Self-motivator with high energy and proven reputation for goal completion.
Overview
30
30
years of professional experience
Work History
Senior District Manager Southern California
Deutsch Family Wine and Spirits
01.2015 - Current
- Responsible for the growth and development of the spirits brands in the Deutsch portfolio
- Responsibilities include managing the Southern Wine and Spirits channel managers and RVP's as well as the division managers and sales force for all channels
- Drive sales through strategic relationships in the general market to achieve company fiscal goals
- Write all distributor incentives and pricing combos to achieve optimal profitability for Deutsch
- Monitor sales vs goals daily as well as track spending vs brand budgets
- Maintain inventory levels with Southern Wine and Spirits to achieve shipment goals
- -DFWS Spirits Excellence Award-Winner in 2016, Nominated 2018 and 2019
- -Promoted to Senior District Manager in April 2020
Area Manager Southern California
Infinium Spirits
01.2006 - 01.2015
- Responsible for all sales and marketing activities in Southern California
- Developed a team of 4 direct reports to manage the Infinium portfolio
- Responsible for distributor programming, cost analysis, pricing and planning for the general market
- Developed strong and lasting relationships with key account buyers all over Southern California in both channels
- Also, helped develop sales and marketing material; such as POS, media campaigns and marketing strategies for Infinium brands
- Key accomplishments:
- Made plan goals and bonus program every year
- Grew the following brands: Seagram's Vodka portfolio +13%, Corralejo Tequila +25%, Templeton Rye +53%, Zaya Rum +30%, Fratelli Branca Brands +48%, Crystal Head Vodka +9%, Teeling Irish Whiskey +61%
- Wrote and executed Young's Market's incentives to reach quarterly and annual distribution and case goals
- Developed a Fast start incentive for the Branch Managers, Perfect Store Shelf set incentive for the division managers, and several menu drink feature incentives for the sales reps and craft spirit reps
- Managed and tracked the tactical and sample budgets for the Southern California Infinium team
Division Manager
Georgia Crown Distributing
Atlanta, GA
01.2003 - 01.2005
- Responsible for hiring and training new sales reps, supervising a territory that reported 4.5 million net sales for 2004 with an 18% growth rate
- Successful in executing new product distribution; managing and tracking item placement goals
- Proficient in many computer information systems; excel, Word, and even Diver which enabled me to manage my team's sales, distribution voids and opportunities
- Very involved with supplier network; spearheaded large charitable events and festivals with the support of Diageo, Future Brands and Pernod Ricard
- Write and administer developmental plans for sales team to increase effectiveness in the market
- Continue to develop strong customer relationships in the market to increase sales and distribution
- Georgia Crown's current portfolio consists of over 2,800 sku's including domestic and imported beer, wine, spirits and water along with mixers
Owner/Operator
Dixie Tavern
Atlanta, GA
01.1995 - 01.2003
- General Manager over all operations, buying, marketing, promotions and inventory control for a very successful neighborhood restaurant/tavern
- Maintained a strict 30% food and 20% liquor cost with sales exceeding 1.5 million per year
- Developed marketing strategies and successful promotions that propelled the business to the next level
- Responsibilities included: all hiring, scheduling front and back of the house, food/beer/spirits/wine inventory controls, promotional events, marketing strategies, menu development, cost analysis
Education
B.A. - Marketing/Advertising, English
Louisiana State University
Baton Rouge, LASkills
- Sales strategy
- Budget management
- Inventory control
- Market analysis
- Distributor relations
- Team leadership
References
- Brian Baird, Southern Wine and Spirits, 626-226-6201
- Andrea Kelly, Hope Wines, 949-533-8661
- Sam Ham, Mahalo Spirits, 707-953-3237
- Robert Cernius, Young's Market Company, 714-734-1703
Timeline
Senior District Manager Southern California
Deutsch Family Wine and Spirits
01.2015 - Current
Area Manager Southern California
Infinium Spirits
01.2006 - 01.2015
Division Manager
Georgia Crown Distributing
01.2003 - 01.2005
Owner/Operator
Dixie Tavern
01.1995 - 01.2003
B.A. - Marketing/Advertising, English
Louisiana State University
Similar Profiles
Francesca DedvukajFrancesca Dedvukaj
Purchasing Manager at Deutsch Family Wine & SpiritsPurchasing Manager at Deutsch Family Wine & Spirits
Clare GordonClare Gordon
Northeast Regional Spirits Portfolio Ambassador at Deutsch Family Wine & Spirits Ltd.Northeast Regional Spirits Portfolio Ambassador at Deutsch Family Wine & Spirits Ltd.
Stephen TorrellasStephen Torrellas
Supply Chain Specialist - International & Regional at Deutsch Family Wine & SpiritsSupply Chain Specialist - International & Regional at Deutsch Family Wine & Spirits