John Pedevilla
Plano,TX
Summary
Take charge sales professional delivering executive support and team leadership to business operations. Dependable and detail oriented to manage multiple tasks and priorities. Broad experience includes business development, strategic planning, complex negotiations and business analytics. Recognized for authentic leadership style, work ethic, professionalism and integrity.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director / Dallas Local Zone Sales Manager
Spectrum Reach
Dallas
03.2014 - 10.2023
- Generate and achieve monthly and quarterly revenue targets in excess of 10M annually
- Manage a diverse team of six direct reports and lead by influencing overall professional career development
- Created annual territory forecast strategies that increased revenue by 15% and exceeded sales targets by 20%
- Lead executive level communications and strategic planning, advancing relationships with Key and Target accounts
- Created highly effective digital marketing campaigns using multiple platforms to enhance client retention, increase sales and brand awareness with Display, Geofencing, Retargeting, Streaming, SEO, SEM, Social and Mobile assets
- Present custom dashboards and data analyses to assist clients on discovering new insights on paid media analytics.
Director / Local Sales Manager
WUPA CW Atlanta
Atlanta
01.2002 - 10.2013
- Lead linear and digital integration strategies, implemented tactics that achieved sales goals of $25M annually
- Implemented monthly, quarterly and annual revenue forecasts for broadcast station in 8th ranked DMA
- Created and launched 5 sales initiatives that increased nontraditional annual revenue by 3M
- Worked cross functionally across sales, marketing, pricing, inventory and finance to drive and influence market share growth
- Outstanding success in building and maintaining relationships with key corporate decision makers, establishing large volume high profile accounts with excellent levels of retention and loyalty
- Worked as Director of Sales at New Orleans CBS WWL \ WUPL affiliate in 2005 while restructuring station prior to selloff.
National Sales Manager
04.1998 - 01.2002
- Led, managed and developed a team of 13 Regional teams to achieve sales and key targets resulting in 25% increase in revenue in excess of 23M and 20 % increase in customer engagement
- Analyze individual market performance, prepare monthly, quarterly and annual sales forecasts, adjust market budgets accordingly
- Developed and implemented sales training programs to ensure sales reps are educated on local market conditions, product knowledge and key account trend analysis
- Built and maintained strong long lasting relationships with key clients and partners, resulting in a 15% increase in customer retention.
Senior Account Executive
07.1996 - 03.1998
- Strategically guide the client partnership, integration of media across platforms, track analytics to decision makers.
Education
Bachelor of Science - Marketing And Management
The University of Texas At Dallas
Richardson, TX05.1993
Skills
- Business Development
- Contract Negotiation
- Project Management
- Financial Reporting
- Budget Management
- Strategic Planning
- Creativity and Innovation
Education Certifications Volunteer
University of Texas Dallas, B.S. - Business Administration/Minor, Marketing, 05/01/93
Google Analytics Certified, 03/01/21,
Ronald McDonald House – Atlanta, GA, Hosea Feed the Hungry – Atlanta, GA, Jesuit College Preparatory School – Dallas, TX
Certification
- Google Analytics Certified
References
References available upon request.
Timeline
Director / Dallas Local Zone Sales Manager
Spectrum Reach
03.2014 - 10.2023
Director / Local Sales Manager
WUPA CW Atlanta
01.2002 - 10.2013
National Sales Manager
04.1998 - 01.2002
Senior Account Executive
07.1996 - 03.1998
Bachelor of Science - Marketing And Management
The University of Texas At Dallas