Dynamic and results-driven Digital Marketer with over a decade of expertise in digital media and marketing, specializing in AdTech, partnerships, supply/demand dynamics, and programmatic development (product, BD, and Business Expansion/Lifecycle focus). Adept at leveraging omnichannel strategies to surpass client objectives. Proven track record of fostering enduring relationships, nurturing team growth, and delivering exceptional results. Known for clear communication, meticulous attention to detail, and steadfast leadership.
Hi, I’m
John Pedicino
Digital Marketing | Online Media | AdTech Leader
Philadelphia,PA
Summary
Overview
12
years of professional experience
8
Certifications
Work History
GroupM Nexus (WPP)
Sr. Programmatic Trading Lead, Associate Director
07.2021 - 01.2024
Job overview
- Led group and business unit advancement (40% YoY growth, $15m+ quarterly) through innovative omnichannel tactics implemented across e-commerce, mobile, OOH, CTV
- Successfully delivered against campaign KPIs for key clients including IKEA, Church & Dwight, Square, Seat Geek, Bausch & Lomb, Deloitte, Paramount (CBS)
- Consulted cross-functionally with internal agency teams, clients, direct reports, operations, account, and management teams to ensure vision and media plan adoption and execution
- Employed a digital media activation approach that utilized multiple channels/format/device types and audience tactics while partnering with cross-functionally with key stakeholders to ensure effective alignment, optimization, and delivery against client KPIs
- Developed case studies to illustrate best practices and frameworks to improve the quality and efficiency within accounts and broader agency programmatic team
- Acted as source of expertise and point of escalation for all aspects of the execution of programmatic campaigns, including implementation, optimization, and audience strategy
- Supported group expansion, acting as point of contact for hiring resulting in 10+ US team members onboarding in one year (2021-2022), a 250% increase, across trading/performance media across programmatic disciplines
- Responsible for Data/Tech/Supply/e-Commerce partnerships for Xaxis / Wavemaker US team
- Internal Group Lead across e-Commerce platforms including Amazon, Walmart, Instacart, Kroger, Target and Xaxis direct PMP marketplace.
Inflection Point Digital
Principal Consultant
02.2018 - 01.2021
Job overview
- Consulted with clients to understand and meet their vision and needs, building relationships, and developing strategic digital plans and campaign KPIs for SMBs, ad agencies, tech platforms, and publishers
- Monitored and operationalized client projects; defined and measured key performance indicators, performed optimizations, and ensured productive work and timely completion, driving plan and client success
- Assessed market trends and competitor performance to identify and exploit market gaps to draw in new audiences by successfully growing client’s customer base through programmatic executions
- Orchestrated 30% client growth over by increasing access across OOH, Connected TV, and mobile channels (from three to six providers).
MediaMath
Global Director, Media Advisory & Curated Markets
10.2014 - 11.2017
Job overview
- Provided continuous client support throughout coordination and management of omnichannel paid media campaigns and marketing initiatives
- Developed and managed a global team of six to accomplish organizational goals
- Clients included: Walmart, Jet, Dell, IBM, AT&T, Prudential Financial, Citi, P&G, GroupM, Hearts & Science/Omnicom, Havas, Harmelin Media
- Fostered success throughout all phases of the purchase funnel by focusing on all facets of digital marketing campaign operations/activation/measurement/optimization
- Measured benchmark metrics and KPIs, considering digital analytics, and reporting from platforms on ROI, lead gen., audience reach, conversions, clicks, and A/B testing
- Delivered positive client (direct brand clients / agencies) experiences, fostered open communication to identify goals, shape bespoke digital media plans, cultivating and overseeing cooperative partnerships with digital publishers, data providers, and RTB platforms, increasing services utilization by 40% year-over-year with total revenue of >$50m
- Launched new group divisions and managed global teams, including the Curated Market (SourceOne) product, Media Advisory & Publisher Solutions, introducing platform wide access to premium fraud-free private deals, resulting in client product adoption of 85%.
Beanstock Media (Publisher Trading Desk)
Manager, Platform & Partner Development
10.2013 - 10.2014
Job overview
- Supported trading desk operations for online publishers, including AOL O&O, About.com, Dictionary.com, and Yahoo Network, meeting contracted terms and delivering YOY growth of 23%
- Concentrated focus on investment from inventory demand clients such as Amazon, Google, AppNexus, and Index Exchange, leading efforts to maximize access and monetization, executing Insertion Orders and other contract deals
- Customized Salesforce and Atlassian JIRA user interfaces, increasing new business tracking and implemented ad operations standards, resulting in enhanced workflow efficiencies and net new revenue realization.
Universal McCann J3 (Johnson & Johnson)
Analyst, Decision Sciences (Digital Analytics)
07.2012 - 09.2013
Job overview
- Expanded Johnson & Johnson (Aveeno, Listerine, Zyrtec) client business by verifying market performance, leading qualitative and quantitative analyses of brand campaigns to drive improvement
- Engaged stakeholders with dynamic presentations, preparing and delivering marketing content, providing information on campaign results and improvement recommendations
- Liaised cross-departmentally with groups including research, planning, strategy, analytics, and account operations, synchronizing project tasks to maintain high-quality standards
- Launched social media program analysis tracking tools.
Education
Johns Hopkins University, Carey Business SchoolBaltimore, MD
Master of Business Administration
01.2025
University Overview
Fordham University, Gabelli School of BusinessNew York, NY
Bachelor of Science Business Administration from Finance, Communications & Media Mgmt
01.2012
University Overview
Skills
- Programmatic Strategy
- Digital Marketing
- Media Planning & Activation
- E-Commerce
- Team Leadership
- Growth Marketing
- Customer Acquisition Tactics
- Audience Development
- Client Services
- AdTech & MarTech Innovation
- Media Partnerships & Development
- DSP/SSP/DMP platforms
- Account Management
- Media Buying
- Campaign Optimization
- Data & Targeting
- Project Management
- Market Research
- KPI Measurement
- Pre-Post Launch Analysis
- Reporting & Presentation
- Operations Management
- Project Planning
- Client Relationship Management
- Business Needs Analysis
- Training & Onboarding
- Project Oversight
- Budgeting & Allocation
- Product Lifecycle Management
Certification
- The Trade Desk (TTD)– Edge Academy Certified – Current
- TTD - Market Foundations – trading Essentials, Data Planning, Executive Program
- Amazon DSP – Certified – Current
- Google DV360 – Certified – Current
- Xandr - Certified – Current
- Yahoo dsp - Certifed
- Hubspot – Social Media – Certified
- Marketo, Associate – Certification work
- LinkedIn skills, Certification – Microsoft Office 365– 6/2021
- Indeed skills– Social Media – 2020
- Indeed skills – Problem Solving – 2019
- Google Marketing Platform – SEO/SEM AdWords – Current
- Google Marketing Platform, Analytics – Current
- MediaMath, Omnichannel Digital Marketing & Programmatic – 2017
Additional Information
Additional Information
Education (Non-Degree)
Digital Marketing for Professionals - Emeritus Online Program
Columbia Business School, Executive Education, New York, NY - 2020
Computational Thinking for Problem Solving - Online Coursework
University of Pennsylvania, Graduate School of Engineering, Philadelphia, PA – 05/2020 – 07/2020
Omnichannel Digital Strategy and Marketing Management - Professional Certificate
Dartmouth College, Tuck School of Business, Hanover, NH – 06/2018
Other
GroupM Nexus 2023 – People’s Choice Award – Recipient
For most effective presentation of a new client pitch utilizing a diversified omnichannel strategy
Communications & Media Advisory Board – Appointed Board Member
Whitemarsh Township, PA– 8/2021 – 2023
RSVP Montco. & Local Community Food Banks – Volunteer
Montgomery County, PA – 2021 – Active
Timeline
Sr. Programmatic Trading Lead, Associate Director
GroupM Nexus (WPP)
07.2021 - 01.2024
Principal Consultant
Inflection Point Digital
02.2018 - 01.2021
Global Director, Media Advisory & Curated Markets
MediaMath
10.2014 - 11.2017
Manager, Platform & Partner Development
Beanstock Media (Publisher Trading Desk)
10.2013 - 10.2014
Analyst, Decision Sciences (Digital Analytics)
Universal McCann J3 (Johnson & Johnson)
07.2012 - 09.2013
Johns Hopkins University, Carey Business School
Master of Business Administration
Fordham University, Gabelli School of Business
Bachelor of Science Business Administration from Finance, Communications & Media Mgmt
Availability
See my work availability
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