John Peters
Dallas
Summary
Dynamic sales leader with a proven track record at The Hershey Company, driving $98M in annual revenue through strategic planning and effective team management. Recognized company-wide for outstanding performance multiple years. Highly skilled in data analysis and account management.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Regional Sales Leader
The Hershey Company
Fort Worth
07.2023 - Current
- Managed team of 21 direct and indirect members across approximately 2,000 Mass, C-Store, and Food locations generating $98M annually.
Customer Sales Executive
The Hershey Company
Dallas
03.2022 - 07.2023
- Responsible for growing Hershey’s business across a national c-store distributor's 13 operation centers, totaling approximately $26 million in factory shipments.
- Developed and executed strategic objectives to enhance net sales, market share, and sales activity margin.
- Managed trade spending strategies to optimize financial performance and operational efficiency.
District Sales Supervisor
The Hershey Company
Minneapolis
04.2020 - 03.2022
- Managed team of 10 sales representatives across $17M c-store territory.
- Achieved year-over-year growth of 6% across the territory through the development of strategies aligned with National C-Store goals.
- Oversaw $1.5M portfolio of 23 regional c-store retailers, driving +8.5% yearly growth.
- Executed strategic initiatives and optimized POG to enhance sales performance.
Retail Sales Representative
The Hershey Company
Memphis
05.2018 - 04.2020
- Managed a $3.75M territory comprising 13 mass and food accounts throughout western Tennessee.
- Partnered with store-level and operational contacts to deliver everyday and seasonal growth across all accounts.
- Held Kroger and Walmart-focused leadership roles. Served as a subject matter expert and led communication between the retail team and account managers.
Education
BS - Business Administration, Marketing Major, Supply Chain Management Collateral
University of Tennessee
Knoxville05.2018
Skills
- Sales
- Leadership
- Strategic planning
- Account Management
- Analytical skills
- MSA, IRI, Neilson
- Data analysis
- Microsoft Excel
Certification
- NASM Certified Personal Trainer
- NASM Certified Nutrition Coach
Accomplishments
- 2019 Q3 Hershey Company Top Performer
- 2021 Q2 Hershey Company Top Performer
- 2023 Q1 Hershey Company Top Performer
- 2024 #1 Kroger Easter Order Sell Through % in Company
- 2024 #3 Walmart Easter Order Sell Through % in Company
References
References available upon request.
Timeline
Regional Sales Leader
The Hershey Company
07.2023 - Current
Customer Sales Executive
The Hershey Company
03.2022 - 07.2023
District Sales Supervisor
The Hershey Company
04.2020 - 03.2022
Retail Sales Representative
The Hershey Company
05.2018 - 04.2020
BS - Business Administration, Marketing Major, Supply Chain Management Collateral
University of Tennessee
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