John Pollard

· Responsible for setting up, implementing and controlling the efficiency of the Market Organization business plan for the Americas

· Generate revenue and margin objectives on a 3-year basis and set up a budget in accordance with key strategic action plan

· Work with Product Organizations on optimization of supply chain to customer

· Built and implemented marketing programs and sales promotion activities

· Develop customer capital through optimal management of customer database and related tools (CRM)

· Define and lead the national key account program and participate in global key accounts

· Manage all aspects of contract review and administration

· Establish and manage relationships with distributors and business partners in the region

• Develop and execute a comprehensive sales and go to market strategy for company’s first product.
• Define sales targets, quotas, and metrics to measure performance and drive accountability.
• Identify target markets, customer segments, and key accounts to prioritize sales efforts
• Collaborate closely with marketing, product management, and other cross-functional teams to align strategies and ensure a cohesive go-to-market approach.
• Monitor market trends, competitive activity, and industry developments to identify opportunities and mitigate risks.
• Built strategic partnerships with key stakeholders, customers, and industry influencers to enhance the company’s market position and credibility

• Analyze and refine sales processes to improve efficiency and effectiveness.
• Collaborate with global sales leadership teams to implement best practices and standardize processes across the sales organization.
• Identify areas for process improvement and recommend solutions to streamline workflows and increase productivity
• Evaluate, implement, and manage sales tools and technologies (CRM systems, sales engagement platforms, etc.) to optimize sales processes and enhance productivity.
• Provide training and support to sales teams on the use of sales tools and technologies to maximize their effectiveness in prospecting, qualifying leads, and closing deals.
• Develop and deliver training programs for sales teams to enhance product knowledge, sales skills, and understanding of customer needs.
• Create training materials, presentations, and guides that are easily accessible and effectively communicate key message

• Manage commercial business for Food Vertical portfolio for the Americas
with multiple international manufacturing sites
• Drive results in a continuous improvement data driven culture
• Negotiate agency contracts and implement process KPI's for efficiency
improvement
• Leading Americas team in the market research, business planning and
market strategy for entire new portfolio of VFFS machines.

· Managed commercial business operations of USA and Canada

· Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and profitability

· Designed cohesive and effective sales organization, including job positions and sales resource deployment

· Initiated and implemented direct NAM sales organization and enhanced distribution channels

· Created Sales, Service, Marketing, Applications and Customer Service divisions of organization for North and South America

· Provided strategic development of all assigned divisions to increase revenue and customer satisfaction