Summary
Overview
Work History
Education
Skills
Awards
Timeline
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JOHN RACHID

Lexington,KY

Summary

LEADERSHIP | VISION | STRATEGY| CHANGE MINDSET Proven track record in all aspects of strategic business development that continues to generate multibillion-dollar revenue streams and expanding profit margins in both bedding manufacturing and top of bed accessory industries. Unsurpassed growth of major national and private label brands, leading underperforming reversals and improving corporate governance. Adept in identifying new products and market channels to grow sales and profitability in mature consumer markets. Consistently led business opportunities that generated unprecedented growth, drove operational efficiencies, and transformed business units to be “Best in Class”. Experienced transformation leader that thrives within competitive businesses by building talented and accountable teams. Worked directly with Bain, Booz, BCG, Gartner, and McKinsey on strategic consulting projects. Successful and productive relationships with past private equity owners of Ares, Ontario Teachers Fund and Advent International.

Overview

34
34
years of professional experience

Work History

Vice President of Business Development

Tempur + Sealy
01.2021 - Current
  • Achieved ambitious sales targets year over year by implementing innovative tactics that outperformed competitors in the market space to increase market share by 310BPS.
  • Manage and oversee the company’s Project Management Office, which are the top 25 projects and platforms. For key brands include Tempur-pedic, Sealy, S&F and Adjustable bases product lines platforms for 4 years life cycles
  • Increased profit margins by effectively controlling expense budget and overhead by 15%.
  • Manage and oversee Sales Development, Sales Planning and Training
  • Formulate and lead short term and long-term strategy for Tempur + Sealy top accounts
  • Formulated custom solutions for clients based on their unique requirements, resulting in enhanced satisfaction levels.
  • Managed cross-functional teams, ensuring alignment with organizational goals and objectives.
  • Implemented data-driven approaches to optimize lead generation efforts, resulting in higher conversion rates.
  • Identified key areas for improvement within the organization by conducting thorough analyses of internal processes and systems.
  • Introduced StoryBrand to the entire sales company to mentor and coach a high-performing team, fostering professional growth and promoting collaboration. Plan on a Page with customers.
  • Compiled and analyzed data to determine approaches to improve sales, performance optimization my national analysis.
  • Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
  • Collaborated closely with product development teams to ensure offerings met evolving customer needs and demands.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

CONSULTANT

KMR, LLC
03.2019 - 12.2020
  • Advising businesses in best practices, sales, pricing, and marketing
  • Collaborated with clients to develop and implement KPIs
  • Mattress and Furniture industry expert for the investment industry
  • Provided industry insight and trends for 3-year outlooks
  • Develop and launched a successful omni channel private label.
  • Identified and strategized on key open flanks that companies were significantly vulnerable to competition.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Advise and drive execution for retailers and wholesalers to build a fortress around this brand.


PRESIDENT

Protect-A-Bed
08.2016 - 02.2019
  • Spearheaded revitalization of a family business, leveraging turnaround strategy expertise to reinvigorate branding, safeguard supply chain, secure stakeholder buy-in, and bolster revenue generation
  • Responsible for all North America business and total company P&L
  • Successful sale to private equity within two and a half years of starting with the company and two and a half years earlier than our set five-year plan
  • Increased revenue by18% and increased EBITDA by38% within two and a half years
  • Took over a transactional company and built a strong strategic organization by creating a solid infrastructure and elevating the brand in the industry
  • Key focus was on changing internal and external mindset, innovation process, including identifying strategies, business opportunities and new technologies
  • Led reevaluation of the current product line
  • Implemented focus group meetings, brick and mortar shopping reports, online shopping reports, competitive war rooms, retail concepts and pricing models with retailers
  • Reengineered product development Life Cycle
  • Beginning with product conception, development of specifications, review and approval of specifications by QC/OPS team/quality internal and external testing, ending with release operational schedule and production
  • Implementation of new Marketing Department focus on expertise in today’s key marketing areas: B2B and B2C ecommerce, online marketing and strategy, SEM, email marketing, customer relationship marketing, brand marketing, lead generation, consumer marketing, multi-channel marketing and social media marketing
  • Created new revenue streams by identifying new markets and partnerships to grow total revenue over $60 million
  • Strengthened the company’s overall value for a successful sale to private equity with the implementation of cost savings, building a new strategic team, retail focused marketing and improved execution metrics

EXECUTIVE GROUP VICE PRESIDENT

Serta Simmons Bedding
02.2005 - 08.2016
  • Manage all aspects of marketing and strategy for the entire national account portfolio, representing half of the domestic revenue with $800 million in sales comprised of seven distribution channels: department stores, wholesale clubs, specialty, internet, shopping networks, rent to own and big box stores
  • Developed and implemented strategic growth plans that delivered a15% compounded annual growth rate since2005
  • Performance that drove results fourteen times better than the industry and over two times better than total company sales
  • Fundamental role in product development, manufacturing optimization and providing vision, direction and leadership to increase relative market share for our brand
  • Consistently increased market share and built a fortress around the brand with implementation of "program selling" relationships
  • Strategic development of online product content, digital advertising and internet initiatives for Omni-channel retailers
  • Identified and developed three new channels of distribution for the Serta brand and today hold the number one market position in all three channels
  • Launched Serta’s business with retailer’s international expansion in Mexico, Canada, and Puerto Rico

VICE PRESIDENT NATIONAL ACCOUNTS

Serta, Inc.
04.1998 - 02.2005
  • Account lead for national account that included Macy’s, Haverty’s and Montgomery Ward
  • Developed groundbreaking marketing programs that included direct mail, demo events and gift with purchase events

KEY ACCOUNT MANAGER

Sealy, Inc.
01.1991 - 04.1998
  • Developed retailer’s e-commerce mattress category products and programs
  • Development and implementation of four "buying group" programs

Education

Bachelor of Science - Marketing

Oakland University
Auburn Hills, MI

Skills

  • Strategy & Leadership P&L Management
  • Product Development B2B & DTC
  • Budgeting & Forecasting New Business Development Internet Strategy Channel Development
  • Data-driven decision making
  • Relationship management
  • Contract negotiations
  • Channel management

Awards

Two-time Sam’s Club Supplier of the Year award winner 

Eight-time Sam’s Club Supplier of the Quarter award winner

Mattress Firm Supplier of the year award winner

Four-time Sears “Partners in Progress” award winner.

Big Lot’s “Exclamation Point” award winner

Two-time AAFES Supplier of the Year award winner

QSTAR Award of the Year for customer experience

Three-time Circle of Excellence Award

Timeline

Vice President of Business Development

Tempur + Sealy
01.2021 - Current

CONSULTANT

KMR, LLC
03.2019 - 12.2020

PRESIDENT

Protect-A-Bed
08.2016 - 02.2019

EXECUTIVE GROUP VICE PRESIDENT

Serta Simmons Bedding
02.2005 - 08.2016

VICE PRESIDENT NATIONAL ACCOUNTS

Serta, Inc.
04.1998 - 02.2005

KEY ACCOUNT MANAGER

Sealy, Inc.
01.1991 - 04.1998

Bachelor of Science - Marketing

Oakland University

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