John Ramos
Shelton,CT
Summary
Marketing Manager with extensive experience in digital marketing and campaign strategy. Demonstrated success in lead generation and revenue growth through data-driven initiatives. Over 20 years in marketing, including more than 10 years in leadership roles managing teams.
Overview
21
21
years of professional experience
Work History
Marketing Manager
Veoci, Inc.
New Haven, CT
06.2020 - Current
- Design and execute diverse multi-channel campaigns, including nurturing programs, webinar promotions, pre- and post-conference outreach, NPS surveys, and customer-focused campaigns—each tailored to drive engagement, strengthen customer relationships, and consistently deliver Sales with qualified opportunities and revenue growth.
- Driving email campaign performance well above industry benchmarks, achieving an average 32% open rate and 5% click-through rate (vs. industry averages of ~20% and ~2%), consistently fueling the Sales Team with a steady stream of qualified leads and opportunities. Generated 2,800 leads in 2024, on track for 3,400 leads in 2025.
- Leveraged Act-On to design compelling email templates, collaborate with the Data Team to ensure precise audience targeting, and craft engaging campaign copy, automating lead nurturing workflows that consistently delivered high-quality opportunities to the Sales Team.
- Implemented a behavior-driven lead scoring system in Act-On, fully integrated with Veoci, enabling real-time identification of Sales Qualified Leads (SQLs) based on engagement and prospect behavior, which streamlined Sales follow-up and increased conversion efficiency.
- Administrator for Act-On, overseeing campaign automation, designing templates, creating nurture workflows, and ensuring seamless integration with Veoci to optimize lead generation and scoring.
- Administrator for ZoomInfo, managing data quality, maintaining accurate contact records, and integrating prospect intelligence to improve targeting, segmentation, and overall campaign performance.
- Own and manage a portion of the marketing budget, strategically allocating resources across campaigns to maximize ROI, support demand generation, and sustain a consistent pipeline of Sales opportunities.
- Supervise and mentor a marketing team member, providing guidance on campaign execution, data analysis, and professional development, while fostering collaboration that improves overall team performance.
- Support team members in implementing the Market Analysis Program to enhance targeting and outreach.
- Content writer of Veoci blogs to highlight industry insights, Veoci solutions, and customer success stories.
- Directing the AWS Marketplace partnership, positioning Veoci for increased brand visibility and streamlined purchasing, shortening sales cycles and opening new revenue channels.
- Added to the ESRI partnership as a marketing POC, collaborating on joint marketing opportunities, co-branded initiatives, and industry outreach to expand Veoci’s market presence and generate qualified leads.
- Lead Veoci’s press release distribution through Businesswire, managing end-to-end release strategy, messaging, and timing to maximize media exposure, strengthen brand credibility, and drive industry awareness.
Senior Marketing & Sales Manager
Pentegra Retirement Services
Shelton, CT
08.2015 - 04.2020
- Built and managed strategic partnerships with financial firms, generating $250K+ in new business revenue and strengthening Pentegra’s industry presence.
- Supervised and mentored a team of junior consultants, streamlining retirement plan onboarding and improving participant engagement and client satisfaction.
- Represented Pentegra at national industry conferences, expanding market reach, deepening client relationships, and driving pipeline opportunities.
- Administered Salesforce CRM and Marketing Cloud, automating marketing processes, improving lead tracking, and increasing campaign efficiency.
- Authored and produced a wide range of content marketing materials including newsletters, nurturing campaigns, blogs, whitepapers, and press releases, establishing Pentegra as a trusted thought leader in retirement services.
Marketing Supervisor
Pentegra Retirement Services
Shelton, CT
09.2008 - 08.2015
- Planned and executed multi-channel marketing campaigns and product launches, increasing brand awareness and service adoption.
- Oversaw national trade shows and corporate events, creating high-impact experiences that built stronger B2B relationships and supported sales growth.
- Directed digital marketing initiatives, implementing SEO strategies that significantly improved website traffic, search visibility, and customer engagement.
Marketing Coordinator
The W.E. Bassett Company
Shelton, CT
08.2006 - 09.2008
- Supported product branding and promotional campaigns, enhancing product positioning and competitive market visibility.
- Created marketing collateral and newsletters, ensuring brand consistency and strengthening communication with customers and partners.
Accountant
The W.E. Bassett Company
Shelton, CT
05.2004 - 08.2006
- Managed financial transactions, journal entries, and account reconciliations, ensuring accuracy and compliance with corporate standards.
- Prepared detailed financial reports to support executive decision-making and operational efficiency.
Education
Bachelor of Science - Business, Finance, Marketing
Albertus Magnus College
New Haven, CT05.2024
Skills
- Marketing Strategy
- Digital Marketing
- Content Strategy
- CRM
- Marketing Automation
- Salesforce
- Marketing Cloud
- Event Planning
- Trade Show Management
- Data Analytics
- Market Research
- Team Leadership
- Cross-functional Collaboration
- Sales Enablement
- Partnership Development
- ZoomInfo
- Act-On
- Lead generation
- Campaign management
- Market analysis
- Marketing automation
- Customer relationship management
- Data-driven decision making
- Content creation
- Brand positioning
- Team leadership
- Effective communication
Languages
- Portuguese, Fluent
- Spanish, Fluent
Accomplishments
- Salesforce Trailblazer Award
Timeline
Marketing Manager
Veoci, Inc.
06.2020 - Current
Senior Marketing & Sales Manager
Pentegra Retirement Services
08.2015 - 04.2020
Marketing Supervisor
Pentegra Retirement Services
09.2008 - 08.2015
Marketing Coordinator
The W.E. Bassett Company
08.2006 - 09.2008
Accountant
The W.E. Bassett Company
05.2004 - 08.2006
Bachelor of Science - Business, Finance, Marketing
Albertus Magnus College
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