JOHN RASER
Orlando,FL
Summary
BRANDS BUILT FOR SPEED.
BOLD IDEAS WITH NO BRAKES.
FULL-THROTTLE CREATIVE THAT CONVERTS.
My career is defined by constant reinvention, corporate transformation, and explosive revenue growth. Relentlessly driven, strategically sharp, and creatively fearless, I build brands that move — fast. With a passion for optimization, a knack for cutting through the sea of sameness, and a track record of turning big ideas into bottom-line results, I blend intuition with bold execution. I don’t just follow trends — I shape culture.
I architect distinct brands that break out, taking consumers on a journey by seamlessly weaving magnetic narratives and crafting compelling campaigns that actually convert — connecting with fans, capturing hearts, and racking up sales. When others zig, I zag — cooking up the eye candy and ear worms that hit hard and linger.
A renegade intrapreneur and tastemaker who outpaces peers, I’m a true digital media practitioner and provocateur — sparking innovation with steez. I turn likes into loyalty and followers into fans by building social strategies that flip quiet accounts into buzzing community hubs. If you want safe, hire someone else.
If you want impact, clear differentiation, and a thought leader uniquely tapped into the attention economy, let’s talk.
Overview
29
29
years of professional experience
Work History
FOUNDER + CHIEF CREATIVE OFFICER
Raser Creative Collective
01.2023 - Current
- Scaled agency revenue by 116% YoY and doubled closing rate, securing high-profile clients across multiple industries, including consumer packaged goods, leisure and lifestyle, and sports and entertainment
- Delivered award-winning multimedia campaigns and high-impact creative assets focused on elevated brand storytelling that drove an average 25% lift in client engagement and sales
- Successfully rebranded 15+ companies, specializing in brand development, product design, content marketing, and integrated, omnichannel campaigns (social, digital, TV, print, OTT)
CHIEF MARKETING OFFICER (CONTRACT)
Good Energy Co.
11.2023 - 11.2024
- Led the complete rebrand, repositioning, renaming, and integration of two companies (Revital U + R U Solar) under a unified master brand, Good Energy Co., driving brand clarity and market impact
- Architected a full-scale corporate reinvention — new brand narrative digital transformation, communications overhaul, and revamped social media strategy — resulting in a 120% increase in engagement and conversions
- Implemented new processes and structure by developing a comprehensive sales team SOP and customer journey mapping
- Conceptualized and crafted new foundational systems of growth, onboarding programs, promotions, and incentives to drive revenue and retention
- Led go-to-market strategy for multiple new Smart Products and Home Services, produced compelling social selling resources, and created dynamic field enablement tools and assets to increase Brand Partner productivity, enrollments, sales, and subscriptions
CHIEF MARKETING OFFICER
Jeunesse Global
04.2023 - 11.2023
- Company Overview: (~400MM)
- Rebuilt the global marketing department post-acquisition, driving revenue growth while implementing cost-saving efficiencies that reduced total overhead by 50% and event overhead by 82%
- Led a company-wide rebrand and international relaunch, redefining brand positioning, messaging, and voice across 145 markets to attract a younger demographic focused on preventative aging, not just treatment
- Spearheaded digital transformation, optimized communications and social strategy, product innovation, and new customer acquisition systems to maximize engagement, growth, and retention
- Expanded the company’s portfolio by launching two new brands: a regenerative skincare and DNA repair brand, and revitalized weight management brand
- (~400MM)
GLOBAL HEAD OF CREATIVE
NewAge, Inc.
11.2021 - 10.2022
- Company Overview: (Nasdaq: NBEV) (~$500MM)
- Led major global initiatives across 60+ markets, developing integrated omnichannel campaigns and digital experiences that increased conversion rates and boosted total revenue
- Oversaw portfolio of 15 brands, 50+ products and 140+ SKUs
- Commercialized new consumer products, brands, and programs, executing go-to-market strategies that generated $80MM in revenue
- Launched new tech-driven consumer experiences — including live shopping, product reviews and virtual events — and optimized lifecycle marketing through app development and multi-touch communication automation and gamification, increasing customer retention by 31%
- Produced insight-driven sales tools, content, and customer acquisition/retention systems, driving 23% growth in AOV and 40% increase in Brand Partner enrollments
- Spearheaded social selling and community-building strategies, leveraging strategic partnerships and compelling storytelling to expand reach, engagement, and sales
- (Nasdaq: NBEV) (~$500MM)
EXECUTIVE DIRECTOR OF MARKETING + CREATIVE
NewAge, Inc.
11.2020 - 11.2021
- Company Overview: (Nasdaq: NBEV) (~$500MM)
- Served as acting VP, Marketing, leading a team of 25 across brand, creative, communications, field enablement, multimedia, project management, and web development
- Masterminded a full-scale rebrand across corporate brands and product lines, establishing a cohesive visual identity, narrative messaging, and strategic positioning, while overhauling design standards and editorial guidelines
- Architected the complete web and mobile platform overhaul, enhancing UX/UI, messaging, and content, resulting in 34% increase in site traffic, 55% increase in conversions, and 38% increase in AOV
- Developed an innovative onboarding system and wrote/produced a modernized 24-video series to align with today’s market increasing Brand Partner commission checks by $360 in their first month and boosted annual customer and Brand Partner retention by 48%
- Developed an award-winning suite of sales tools, digital products, multimedia assets, and training programs, empowering a global network of 400K+ Brand Partners across 60+ countries
- (Nasdaq: NBEV) (~$500MM)
SENIOR DIRECTOR OF MARKETING + BRANDING
ARIIX
09.2019 - 11.2020
- Company Overview: (~$240MM)
- Served as acting VP, Marketing, leading a team of 15 across brand, creative, communications, field enablement, multimedia, project management, and web development
- Orchestrated merger communications, transitional marketing and creative for six consecutive global acquisitions, leading narrative messaging, product cross-promotion, multimedia content development, and digital integration across internal teams and independent representatives
- Optimized UX/UI across digital platforms to enhance user experience and engagement
- Overhauled video strategy, developing core field enablement tools, tech and training, and high-impact social media content and campaigns to drive brand awareness and conversions
- Strengthened customer loyalty programs, increasing retention and engagement
- Commercialized new brands and products, executing promotions, packaging design, and virtual events to drive market adoption
- (~$240MM)
SENIOR DIRECTOR OF MARKETING + BRANDING
LIMU
02.2018 - 06.2020
- Company Overview: (~$100MM)
- Led strategic marketing initiatives to optimize customer journeys, simplify sales systems, and elevate digital product offerings, driving engagement and conversion
- Developed and deployed segmented communication drip campaigns across email, social, and digital platforms to enhance customer retention and lifetime value
- Refined onboarding programs and built robust digital asset libraries to streamline Promoter and customer support
- Designed and executed industry-first social-driven paid media strategies and campaigns with innovative commission attribution capabilities, maximizing ad performance and ROI
- Led the creative conceptualization and execution of a complete web overhaul, reimagining the digital experience with enhanced UX/UI across multiple touchpoints
- Directed several award-winning product launches, reformulations, and rebrands that strengthened market positioning and brand equity
- (~$100MM)
DIRECTOR OF COMMUNICATIONS + BRAND DEVELOPMENT
LIMU
01.2014 - 02.2018
- Company Overview: (~$100MM)
- Led all facets of the LIMU brand, overseeing written and visual voice, content marketing, email, web/mobile development, e-commerce, multimedia storytelling (graphic design, video, editorial, blog, and social media), creative activations, PR, and event planning and promotion
- Drove brand evolution and marketing strategies that helped scale revenue from $50MM to $100MM
- Owned customer experience and journey mapping, leveraging emerging technology and new media to develop turnkey support systems, innovative digital tools, and high-converting direct response processes and sales funnels
- Expanded total addressable market by attracting a younger, tech-native demographic through digital-first strategies, social-driven engagement, and innovative e-commerce experiences, unlocking new revenue streams and long-term brand sustainability
- Aligned marketing campaigns, initiatives, and KPIs with overarching business objectives to drive measurable growth and brand impact
- Managed projects, workflows, and cross-functional collaboration with marketing project managers and leadership teams
- (~$100MM)
DIRECTOR OF COMMUNICATIONS
LIMU
01.2013 - 01.2014
- Company Overview: (~$100MM)
- Developed the brand’s unmistakable voice, defining tone, style, rhythm, editorial standards, and naming conventions to refine identity and build equity
- Managed editorial content and communications strategy across multi-touch automated campaigns (email, web, mobile, and social), while serving as community manager for corporate social accounts, including Facebook, Instagram, Twitter, and YouTube
- Led company-wide creative expression across all channels, ensuring polished, consistent branding and messaging at every consumer touchpoint
- Crafted deeper, richer product narratives through marketing copy, taglines, creative campaigns, video scripting, and blog content
- (~$100MM)
VICE PRESIDENT OF DIGITAL MEDIA
Back9Network
12.2011 - 01.2013
- Built and managed a global team of 40+ contributors and creators (writers, photographers, videographers, editors, graphic designers, developers, web producers, influencers, brand ambassadors, on-air talent, interns, etc.)
- Crafted the brand's digital identity, launching all web properties, and serving as the creative, digital, social, editorial, and content development lead
- Helped raise ~$40MM in funding before launching the upstart golf lifestyle television network on DirecTV
- Developed collaborative relationships and identified opportunities, partners and influencers for organic and new business initiatives across the digital space (search, social, mobile, gamification, emerging technology, etc.)
ACTOR/SPOKESMAN/HOST
SAG/AFTRA Member
11.1995 - 12.2011
- Featured in 30+ national print ad campaigns and in 35+ national television shows, films and commercials, including:
- Callaway Golf with Arnold Palmer
- American Express with Tiger Woods
- Pepsi with Oscar De La Hoya
- SHAQ Vitamins and Energy Bar with Shaquille O'Neal
- Busch Gardens with Torrey DeVitto
- Rooms To Go with Lauren Mayhew
- Walt Disney World’s 25th Anniversary Special with Caroline Rhea and Drew Seeley
CREATIVE STRATEGIST + DIGITAL MEDIA CONSULTANT
GoSpeedRaser.com
10.2009 - 12.2011
- Developed measurable digital and real-world marketing, branding, and content strategies for a who’s-who list of professional athletes, celebrities, musicians, corporate and entertainment brands, sports teams, and leagues
PRO GOLFER
Mini Tour Player
08.2006 - 01.2011
- Top-ranked junior golfer, stand-out college golfer, and competitive tour pro traveling the country and competing full-time on various professional developmental tours for a living.
Education
ADVERTISING + PUBLIC RELATIONS -
University of Alabama
Tuscaloosa, AL05.2006
COMMUNICATION & MEDIA STUDIES - undefined
Texas Christian University
Fort Worth, TX05.2002
Skills
- Advertising
- Brand Development
- Branding Identity
- Communications
- Content Marketing
- Creative Strategy
- Digital Media
- Direct Sales Referral Marketing
- Integrated Campaigns
- Product Marketing
- Social Media Marketing
- Multimedia Storytelling
Awards
In the last few years, my marketing teams have racked-up over 300 international awards for excellence in business, creativity, packaging, communications, event planning, design, videography, mobile, web development, digital media, and social media, alongside Fortune 500 Companies and household names like Google, Cisco Systems, Beats Electronics, ESPN, AT&T, and Wells Fargo.
- American Business Awards (Stevies)
- AVA Digital Awards
- Creativity International Awards
- Communicator Awards
- Davey Awards
- GD USA (American Graphic Design Awards)
- GD USA (American Packaging Design Awards)
- Golden Bridge Awards
- Hermes Creative Awards
- International Business Awards (Stevies)
- Marcom Awards
- Muse Creative Awards
- One Planet Awards
- Summit International Awards
- Telly Awards
- Videography Awards
- Viddy Awards
- W3 Awards
Featured In/On
- Good Morning America
- ESPN
- Fox News
- Golf Channel
- Nickelodeon
- Sports Illustrated
- Disney Channel
- MTV
- USA Today
- CNET
- Direct Selling News Magazine
- Success from Home Magazine
- New York Daily News
- Hartford Business Journal
- Hartford Courant
- Yahoo! Sports
- Orlando Sentinel
- LA Times
- Golfweek Magazine
- Golf Digest Magazine
- South Florida Golf Magazine
- Orlando Weekly
- Atlanta Journal Constitution
- The Golf Club Radio Show
- Jodie Jenkins Golf Show
- What's Brewing in Sports
- Back9Network
- Rolltide.com
- Golf.com
Languages
English
Native or Bilingual
Spanish
Professional Working
Greek
Limited Working
Timeline
CHIEF MARKETING OFFICER (CONTRACT)
Good Energy Co.
11.2023 - 11.2024
CHIEF MARKETING OFFICER
Jeunesse Global
04.2023 - 11.2023
FOUNDER + CHIEF CREATIVE OFFICER
Raser Creative Collective
01.2023 - Current
GLOBAL HEAD OF CREATIVE
NewAge, Inc.
11.2021 - 10.2022
EXECUTIVE DIRECTOR OF MARKETING + CREATIVE
NewAge, Inc.
11.2020 - 11.2021
SENIOR DIRECTOR OF MARKETING + BRANDING
ARIIX
09.2019 - 11.2020
SENIOR DIRECTOR OF MARKETING + BRANDING
LIMU
02.2018 - 06.2020
DIRECTOR OF COMMUNICATIONS + BRAND DEVELOPMENT
LIMU
01.2014 - 02.2018
DIRECTOR OF COMMUNICATIONS
LIMU
01.2013 - 01.2014
VICE PRESIDENT OF DIGITAL MEDIA
Back9Network
12.2011 - 01.2013
CREATIVE STRATEGIST + DIGITAL MEDIA CONSULTANT
GoSpeedRaser.com
10.2009 - 12.2011
PRO GOLFER
Mini Tour Player
08.2006 - 01.2011
ACTOR/SPOKESMAN/HOST
SAG/AFTRA Member
11.1995 - 12.2011
COMMUNICATION & MEDIA STUDIES - undefined
Texas Christian University
ADVERTISING + PUBLIC RELATIONS -
University of Alabama
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