John Redig
Summary
Customer success and SaaS account management professional with 10+ years of experience driving retention, renewals, and account growth. Skilled at building trusted client partnerships, delivering measurable value, and aligning solutions with business goals. While my recent roles have focused on marketing, they have sharpened my data analytics expertise and reinforced my customer-first mindset, enabling me to translate insights into strategies that improve processes, inform product development, and accelerate revenue growth. Recognized for combining business acumen with a consultative approach to create lasting customer impact.
Overview
13
13
years of professional experience
Work History
Marketing Director
Advantage.ai
02.2024 - 08.2025
- Designed and executed a full-funnel B2B marketing strategy while improving candidate acquisition (B2C); regularly partnered with product and leadership, using data insights to inform business decisions.
- Built and scaled a cost-per-action publisher exchange, delivering more consistent customer quality and outperforming PPC benchmarks.
- Optimized Google Search campaigns to dramatically increase efficiency, achieving ROAS gains from ~175% → 350% → 1,200%+ and reducing unqualified applicants by 40%.
- Partnered with stakeholders to cut spend on low-intent candidate campaigns, generating $100K annual savings while maintaining pipeline quality.
- Improved TOFU performance by doubling display CTR to ~2%, scaling video views from near zero to 40K with a 60% view rate at $0.04 CPV, and driving inbound leads at <$1,000 CPA.
- Increased company site traffic from ~100 to 7,000 monthly visits, fueling audience remarketing segments.
Senior Marketing Manager, Demand Generation
FactoryFix
06.2022 - 10.2023
- Developed and executed paid advertising strategies for both job seeker acquisition and employer customer growth, while managing a diverse publisher network.
- Launched and optimized Google, Bing, and LinkedIn campaigns across search and display, consistently improving performance against KPIs.
- Delivered actionable insights through analysis of campaign data (CTR, conversion rates, ROAS, and impression share) to guide ongoing optimization.
- Increased job applications by 82% while reducing cost per application by 32% through a custom-built programmatic solution and strategic publisher partnerships.
Paid Media Manager
Talroo
04.2021 - 06.2022
- Scaled B2B and B2C Google, Microsoft, Display, and YouTube campaigns to drive traffic, conversion, and revenue while meeting strict cost-per goals.
- Increased SEM revenue and advertising margin by ~200% by overhauling B2C Google Ads account structure and leveraging smart bidding strategies on ~$100K/day spend.
- Revamped B2C Microsoft Ads account, driving a 223% increase in margin and 172% revenue growth with a $60K/month budget.
- Set new company records for B2B inbound activity by optimizing Google and Bing campaigns on an $80K/month budget, improving MQL-to-Opportunity rates while reducing cost per opportunity by 30% and CAC by ~20%.
Client Strategist
Talroo
01.2019 - 04.2021
- Promoted from Client Success Analyst, expanding responsibilities to manage a larger book of business and own end-to-end client relationships.
- Led quarterly onsite business reviews for clients with $500K+ monthly ad spend, delivering insights and strategic recommendations to drive ROI.
- Hosted weekly status calls with key accounts to proactively resolve issues, pitch optimizations, and introduce new products, strengthening retention and growth.
- Ensured KPI achievement across cost-per-lead, application, and acquisition goals by leading attribution and performance alignment discussions.
- Consistently maintained a Net Promoter Score (NPS) of 9, reflecting exceptional client satisfaction and loyalty.
- Served as a subject matter expert (SME) for CS and Sales teams, advising on complex client scenarios and supporting new business pitches.
Client Success Analyst
Talroo
09.2017 - 01.2019
- Managed a portfolio averaging $1M/month in advertising spend
- Increased client advertising spend by 100%+ through identifying inefficient allocations and uncovering new growth opportunities.
- Troubleshot campaign import and reporting issues, serving as the liaison between clients and engineering to deliver timely solutions.
- Leveraged knowledge of database structure to generate custom ad hoc reports, enabling clients to access deeper insights beyond canned reporting.
Client Services Analyst
Ezwim
10.2016 - 09.2017
- Delivered and supported audit and optimization products, specializing in international carrier accounts, helping clients understand their mobile expense environments and uncover cost savings opportunities.
- Managed a high-volume queue of optimization and validation tasks, ensuring accurate and timely deliverables for clients.
- Leveraged internal technology to validate invoiced charges, generating dispute files to recover incorrect costs from carriers.
- Identified and implemented improvements in data mapping and charge categorization, enhancing product accuracy and client reporting quality.
Client Services Team Lead
Tangoe
05.2015 - 09.2016
- Mentored and onboarded new service delivery team members, providing guidance on best practices and serving as an escalation point for complex client and technical issues.
- Leveraged SQL and Access expertise to design queries and build databases that streamlined analysts' workflows, improving efficiency and accuracy in daily tasks.
- Played a key role in user acceptance testing (UAT) for new data mappers prior to production deployment, ensuring data integrity and system reliability.
- Acted as subject matter expert for the Client Services Analyst role, providing technical support and clear communication on the status of known issues across the department.
Client Services Analyst
Tangoe
11.2012 - 05.2015
- Acted as subject matter expert on vendor billing data and Tangoe applications/reporting, supporting a diverse client portfolio.
- Partnered with account teams and internal departments to implement savings strategies and consistently demonstrate Tangoe's value to customers.
- Resolved client inquiries and data issues quickly and effectively, ensuring high satisfaction and trust.
- Collaborated with Development teams to troubleshoot and correct mapped data/reporting discrepancies, improving accuracy and usability.
- Adapted to new vendor billing formats and environments, accelerating client onboarding and system integration.
- Analyzed large datasets to identify billing discrepancies and cost-saving opportunities, contributing to measurable client savings.
- Shared best practices and process improvements during weekly team knowledge sessions to elevate overall team performance.
Education
Bachelor of Science - Interdisciplinary Studies
Wayland Baptist
05.2011
Skills
- Advanced Microsoft Excel skills
- SQL reporting expertise
- Proven ability to thrive in a remote environment
- High-priority client management
- Skilled in dialogue with all organizational levels
- Technically inclined and capable of learning new systems and concepts quickly
- Comfortable with CRM platforms such as Salesforce and HubSpot
- Proactive in identifying and solving for potential CSAT issues - "if we CAN do better, we SHOULD do better"
- Adept at collaborating with Support, Product, and Engineering teams to quickly resolve issues
- Naturally curious about the flow and role of data in an organization
Timeline
Marketing Director
Advantage.ai
02.2024 - 08.2025
Senior Marketing Manager, Demand Generation
FactoryFix
06.2022 - 10.2023
Paid Media Manager
Talroo
04.2021 - 06.2022
Client Strategist
Talroo
01.2019 - 04.2021
Client Success Analyst
Talroo
09.2017 - 01.2019
Client Services Analyst
Ezwim
10.2016 - 09.2017
Client Services Team Lead
Tangoe
05.2015 - 09.2016
Client Services Analyst
Tangoe
11.2012 - 05.2015
Bachelor of Science - Interdisciplinary Studies
Wayland Baptist
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