JOHN RIDDLE
Rancho Santa Fe,CA
Overview
27
27
years of professional experience
Work History
Northmark Ltd
01.2010 - Current
- Working with master-plan housing developers and production builders in Arizona to help them gain access to water so that they could obtain their housing permits
- Work consisted of creating numerous business plans, PowerPoint presentations, and videos and presenting the proposals to Board of Directors, City Councils, Developers, and local community groups—Smart Staffing Solutions - I represented sales as a new home temp for Cornerstone Communities, Cal Atlantic, Brookfield Homes, KB Home, Irvine Pacific, Shea Homes, Lennar, Toll Brothers, D.R
- Horton, ColRich, Richmond American, and California West
- COVID has restricted that operation for the last three years
Brookfield Homes
01.2008 - 01.2010
- Sales and Marketing Management, Managed sales and marketing of luxury estate lots in a master-planned community called Stonebridge Estates, in Scripps Ranch, near San Diego
- Brookfield had several production builder communities within the development.
VP Sales & Marketing
Rancho Cielo Estates Ltd
01.1998 - 01.2007
- I managed the sales and marketing activities for the master-planned community
- I worked with two large production builders, and managed an estates lots sale program and custom homebuilding
- I created an online presence for the project and developed an online management system for the HOA
- I won numerous BIA awards for sales and marketing campaigns
- Our ad campaigns were international in scope
- Cielo is a 1740 acre master-planned development in Rancho Santa Fe, CA
- I was also president of the HOA (representing the developer)and the design review committee.
Vice President of Sales
The Crosby @ RANCHO SANTA FE
01.1995 - 01.1998
- For the Crosby and was the broker of record for new homes sales and estate lot sales for a large master-planned resort community developed by Starwood Corporation
- The development consisted of lot sales, spec home sales, re-sales and production builder tract sales
- There is also a world-class golf course and country club.
Education
B.S. DEGREE - MARKETING/MANAGEMENT
SAN DIEGO STATE UNIVERSITY
M.A. Degree - Urban Planning
Pepperdine University
Skills
Skill SetsSales and Marketing professional for several well-known master-planned communities and production builders in Southern CaliforniaI have sold homes as a resale broker, new homes salesperson, and have acted as the Broker of Record for numerous companiesI have trained hundreds of real estate agents and brokers throughout Southern California in both retail and new production home salesI have won numerous SAM and NAHB awards for new home communities for advertising, sales, and marketing campaignsI am computer literate in both PC and AppleI am current with most computer RE apps, includingWord, Excel, Outlook, Google Mail, Photoshop, Illustrator, and CRM programsSkillsLuxury Re-salesNew Home SalesNew Homes Sales ManagementProduction BuildersLuxury estate lot salesSales TrainingMarketingCustom and Production Home BuildingLand AcquisitionAll aspects of social media
Timeline
Northmark Ltd
01.2010 - Current
Brookfield Homes
01.2008 - 01.2010
VP Sales & Marketing
Rancho Cielo Estates Ltd
01.1998 - 01.2007
Vice President of Sales
The Crosby @ RANCHO SANTA FE
01.1995 - 01.1998
B.S. DEGREE - MARKETING/MANAGEMENT
SAN DIEGO STATE UNIVERSITY
M.A. Degree - Urban Planning
Pepperdine University