JOHN RIEMENSCHNEIDER
Atlanta,GA
Summary
Sales leader with 20+ years executive sales management experience specializing in account development, new business creation, and consistent revenue growth. Proficient in blending custom insights, data-driven storytelling, and informed recommendations to guide customers in achieving their goals. Known for developing and implementing multiple account planning models and strategic initiatives, contributing to a +150% growth in digital revenue. Recognized for building and nurturing strategic partner relationships with C-level and senior decision-makers across various brands and agencies. Proven track record of leading and developing high-performing teams to achieve exceptional results.
Overview
19
19
years of professional experience
Work History
Director of US Advertiser Sales
COOL Media
06.2024 - Current
- Introduced COOL Media brand in US market to more than 200 agencies and brands in first 90 days, providing OTT/CTV and Digital media solutions to new customers.
- Major focus includes providing exceptional performance attribution capabilities and Dynamic Creative Optimization assets for agencies and brands.
- Enhanced team collaboration through regular communication, goal setting, and accountability management.
Senior Director of Sales
LOCALITY STREAMING
11.2020 - 11.2023
- Led the Locality Streaming Southeast Sales team for a 7-state region, achieving a 35% revenue growth and securing the top revenue sales team status at Locality by Q4 2023
- Implemented custom OTT and streaming video solutions, incorporating Managed Service, PMP, and DSP options, and integrating Live Sports, Amazon STV, and other premium FEP inventory
- Developed customer contact and consultative selling strategies to re-engage high-value accounts during COVID-19, achieving a 25% increase in active customers within one year
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
Sales Manager
EFFECTV
04.2017 - 10.2020
- Led a 10-member sales team in implementing a high-frequency contact strategy for high-value customers, resulting in +15% revenue increase and a 10% growth in active accounts within one year
- Collaborated with Client Service and Research teams to assign dedicated internal partners, develop training plans, and improve sales processes, contributing to the auto team achieving top billing status in the region
- Developed a strategic plan that led to a +50% growth in digital revenue within a one-year period
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Sales Director
FAIRWAY OUTDOOR ADVERTISING
07.2015 - 02.2017
- Navigated a 10-member sales team through a company acquisition, selling traditional and digital billboards
- Developed a strategic sales plan to drive ad revenue growth for newly installed digital panels, increasing annual revenue by $12M+
- Created a yield management plan to optimize pricing based on historical supply and demand for each panel, resulting in a 15% increase in revenue
Sales Manager
UNIVISION
08.2013 - 07.2015
- Managed Sales Operations across 6 TV and Radio stations, achieving a 100%+ growth in digital revenue in 18 months through strategic use of assets like streaming and mobile in 360-degree marketing solutions
- Led change management during a company reorganization that unified TV and Radio sales into a cohesive team
General Sales Manager
CLEAR CHANNEL MEDIA + ENTERTAINMENT
02.2012 - 08.2013
- Led an 8-member Agency Sales Team overseeing 70% of Clear Channel's cluster revenue
- Drove revenue growth with strategic insights for Total Traffic and Weather Network sales, guiding stations to top market performance
General Sales Manager
CBS RADIO
06.2006 - 10.2011
- Led a 12-member sales team selling custom audio solutions to local and national clients
- Launched innovative digital products and event marketing opportunities, implementing a cross-station sales strategy for enhanced client engagement, achieving annual revenue growth of $4M+
Education
Bachelor of Arts - Journalism
University of Georgia
Athens, GASkills
- Business Strategy
- Change Management
- Customer Experience
- Data Analysis
- Employee Retention
- Process Improvement
- Project Management
- Quality Assurance
- Relationship Building
- Resource Allocation
- Risk Assessment
- Stakeholder & Vendor Management
- Team Leadership & Workforce Development
- Strategic Planning
Timeline
Director of US Advertiser Sales
COOL Media
06.2024 - Current
Senior Director of Sales
LOCALITY STREAMING
11.2020 - 11.2023
Sales Manager
EFFECTV
04.2017 - 10.2020
Sales Director
FAIRWAY OUTDOOR ADVERTISING
07.2015 - 02.2017
Sales Manager
UNIVISION
08.2013 - 07.2015
General Sales Manager
CLEAR CHANNEL MEDIA + ENTERTAINMENT
02.2012 - 08.2013
General Sales Manager
CBS RADIO
06.2006 - 10.2011
Bachelor of Arts - Journalism
University of Georgia
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