Summary
Overview
Work History
Education
Skills
Interests
Timeline
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John Robel

Appleton,WI

Summary

Dynamic Regional Sales Manager with a proven track record at Performance Pallet Corp, excelling in sales strategy development and client support. Expert in logistics management, optimizing routes to enhance delivery efficiency. Recognized for fostering strong client relationships and implementing innovative solutions that drive operational success and customer satisfaction.

Overview

42
42
years of professional experience

Work History

Regional Sales Manager

Performance Pallet Corp
11.2010 - 09.2025
  • Assisted in developing regional sales strategies to enhance market penetration.
  • Supported team efforts in identifying potential clients through market research and analysis.
  • Collaborated with marketing teams to create promotional materials for regional campaigns.
  • Participated in training sessions on sales techniques and customer relationship management systems.
  • Contributed to tracking sales performance using CRM tools, ensuring data accuracy and consistency.
  • Engaged with customers to gather feedback, enhancing service offerings based on insights received.
  • Coordinated logistics for regional trade shows, contributing to increased brand visibility and engagement.
  • Conducted regular reviews of account performance with clients, identifying areas for improvement together as partners.
  • Negotiated contracts to secure advantageous terms and conditions for clients.
  • Managed key client accounts, ensuring high levels of satisfaction and retention.
  • Analyzed market trends to identify opportunities for product positioning and competitive advantage.
  • Trained and mentored junior sales representatives, fostering professional development and team cohesion.
  • Implemented CRM systems to streamline account management processes and improve reporting accuracy.
  • Established strong relationships with stakeholders, enhancing communication and collaboration across regions.
  • Maximized profitability through effective pricing strategies based on thorough competitive analysis.
  • Provided ongoing support to clients, addressing concerns and resolving issues promptly.
  • Strengthened client relationships through regular communication and exceptional customer service.
  • Maintained a strong knowledge of industry trends, competitor offerings, and market demands to inform sales strategies.
  • Participated in trade shows and conferences, promoting company products while networking with key industry players.
  • Expanded territory reach by identifying and targeting new business opportunities.
  • Assisted in the development of marketing materials tailored for regional audiences to boost brand awareness locally.
  • Established trust-based relationships with customers that led to long-term partnerships and repeat business opportunities.
  • Developed customized solutions to meet unique client needs, resulting in increased satisfaction and loyalty.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Finalized sales contracts with high-value customers.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Met existing customers to review current services and expand sales opportunities.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Oversaw daily transportation operations, ensuring timely and efficient delivery schedules.
  • Implemented process improvements that enhanced operational efficiency and reduced turnaround times.
  • Managed vendor relationships, negotiating contracts to optimize service quality and cost-effectiveness.
  • Led initiatives to integrate advanced technology solutions into transportation management systems, increasing accuracy in tracking shipments.
  • Ensured compliance with industry regulations and company policies, mitigating risks associated with transportation operations.
  • Led a team of dispatchers, drivers, and support staff to achieve consistent on-time delivery performance.
  • Managed fleet maintenance program to minimize downtime and extend the life of vehicles while reducing overall expenses.
  • Ensured safety compliance by conducting regular audits, training sessions, and updating company policies.
  • Designed customized logistics solutions for clients in various industries, tailoring services according to specific requirements.
  • Developed strong relationships with vendors and negotiated favorable contracts for improved service quality.
  • Observed staff to review compliance and safety to minimize losses due to violations or damage.
  • Assisted in recruiting, hiring and training of team members.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Reported issues to higher management with great detail.

Regional Sales Manager

Bay&Bay
01.2005 - 10.2010
  • Directed transportation operations, optimizing routes to enhance delivery efficiency and reduce costs.
  • Managed logistics team, ensuring compliance with safety regulations and industry standards.
  • Established vendor relationships, negotiating contracts to secure favorable terms and pricing structures.
  • Supervised department personnel by assigning and directing daily tasks as well as evaluating performance to enhance productivity and resolve problems.
  • Developed strong relationships with clients, ensuring their satisfaction and loyalty to the company.
  • Resolved customer issues efficiently, minimizing lost business due to transportation errors or delays.
  • Communicated with customer service and sales teams to improve productivity and service ratings.
  • Collaborated with planner to schedule and implement backhaul processes to meet third-party backhaul goals.
  • Negotiated favorable contracts with suppliers, securing competitive rates that benefited the organization''s bottom line.
  • Developed contingency plans to minimize disruptions in supply chain.
  • Coordinated with suppliers to ensure timely delivery of goods, maintaining inventory levels for peak efficiency.
  • Prospected for leads to build pipeline and convert to sales opportunities.
  • Developed targeted recruitment strategies for Class A drivers to meet operational needs.
  • Conducted comprehensive interviews to assess qualifications, skills, and cultural fit of candidates.
  • Conducted exit interviews with departing drivers to gather valuable feedback for future process improvements and driver retention initiatives.
  • Developed strong relationships with various trucking schools to secure a steady pipeline of qualified candidates.
  • Organized recruiting events such as job fairs and open houses to attract new talent efficiently while simultaneously promoting the company''s brand image positively within the industry.
  • Evaluated applicant qualifications thoroughly, conducting background checks and verifying employment history to ensure the best fit for each position.
  • Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
  • Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
  • Operated and maintained applicant tracking and candidate management systems.
  • Managed logistics team, fostering collaboration and improving workflow processes.
  • Developed strong relationships with vendors, leading to improved pricing and service levels.
  • Promoted brand at industry events and through ongoing networking efforts.

Senior Traffic Manager

Fleet Farm
07.1983 - 12.2005
  • Streamlined traffic management processes, enhancing operational efficiency across multiple departments.
  • Led cross-functional teams in executing strategic initiatives to optimize supply chain performance.
  • Developed and implemented data-driven strategies to improve transportation logistics and reduce costs.
  • Mentored junior staff, fostering a culture of continuous improvement and professional growth within the team.
  • Oversaw daily transportation operations, ensuring timely delivery and compliance with safety regulations.
  • Developed and implemented strategies to enhance route efficiency and reduce operational costs.
  • Analyzed performance metrics to identify trends and drive data-informed decision-making in operations.
  • Collaborated with cross-functional teams to streamline processes and improve service delivery standards.
  • Established relationships with key stakeholders, optimizing communication channels for enhanced operational support.
  • Enhanced transportation efficiency by optimizing route planning and scheduling.
  • Conducted risk assessments for potential disruptions in supply chain operations while developing contingency plans accordingly.
  • Streamlined communication between departments to facilitate smooth operations and timely deliveries.
  • Reduced operational costs through the implementation of cost-saving strategies in fuel management and vehicle maintenance.
  • Increased employee retention rate by implementing an engaging training program focused on career growth opportunities.
  • Established a positive work culture that promoted teamwork, accountability, and open communication among employees at all levels within the organization.
  • Coordinated cross-functional efforts during peak seasons or emergency situations to meet business goals without compromising service quality.
  • Oversaw budgeting processes related to transportation costs, accurately forecasting expenses while identifying areas for cost reduction.
  • Managed complex logistics projects involving multiple stakeholders while ensuring timely completion and meeting project objectives.
  • Researched distance, traffic patterns and other aspects to determine cost-effective and productive routes for deliveries.
  • Oversaw team of 25 drivers by reviewing performance to promote timely and efficient deliveries and operations.
  • Coordinated driver dispatch to accomplish daily delivery requirements.
  • Prepared and updated employees' daily work schedules and resolved delivery problems.
  • Organized records of vehicles, schedules and completed orders.
  • Led a team of dispatchers, drivers, and support staff to achieve consistent on-time delivery performance.
  • Managed fleet maintenance program to minimize downtime and extend the life of vehicles while reducing overall expenses.
  • Ensured safety compliance by conducting regular audits, training sessions, and updating company policies.
  • Designed customized logistics solutions for clients in various industries, tailoring services according to specific requirements.
  • Observed staff to review compliance and safety to minimize losses due to violations or damage.
  • Assisted in recruiting, hiring and training of team members.
  • Reported issues to higher management with great detail.

Education

CTB - Transporation Brokerage

Transportation Intermediaries Association
07-2008

High School Diploma -

Kaukauna High
Kaukauna, WI
05-1980

Skills

  • Sales strategy development
  • Client support
  • Organizational strategy development
  • Strategic business planning
  • Operational management
  • Supplier relationship management
  • Distribution network coordination
  • Shipping and receiving
  • Forklift operations
  • Warehouse operations
  • Inventory and stocking
  • Loading and unloading
  • Problem-solving
  • Employee safety
  • Warehouse layout optimization
  • Safety standards
  • Warehouse logistics
  • Logistics
  • Space planning
  • Logistics management
  • Purchasing management
  • Route optimization

Interests

  • I participate in a variety of outdoor recreational activities
  • Outdoor Recreation

Timeline

Regional Sales Manager

Performance Pallet Corp
11.2010 - 09.2025

Regional Sales Manager

Bay&Bay
01.2005 - 10.2010

Senior Traffic Manager

Fleet Farm
07.1983 - 12.2005

CTB - Transporation Brokerage

Transportation Intermediaries Association

High School Diploma -

Kaukauna High

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John Robel