Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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John Santana

Stony Point,NY

Summary

Goal-oriented professional successfully assists companies by developing and implementing updates to operational standards, team organization and employee engagement strategies. Proactive and personable leader with top-notch skills in streamlining information, prioritizing tasks and approaching issues with analytical mindset. Bringing years of experience and demonstrated track record of success.

Overview

14
14
years of professional experience

Work History

Senior Analyst - Product Marketing

Verizon
Basking Ridge, NJ
03.2022 - Current
  • Managed the creation of marketing materials, collateral, and sales support tools.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across the organization.
  • Formulated and launched marketing and promotional campaigns to maximize revenue.
  • Worked with management team to oversee and monitor marketing strategy.
  • Assessed key performance indicators to make actionable campaign improvements.
  • Collaborated with 3rd party vendors and cross functional teams to coordinate strategic marketing activities.
  • Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.

Senior Analyst - Channel Management

Verizon
Basking Ridge, NJ
09.2020 - Current
  • Responsible for building and mainlining partner relationships with Victra, Russell Cellular, Go Wireless, and Your Wireless.
  • Created comprehensive Fios program tailored to each partner, which lead to increase engagement and improved KPI results.
  • Analyze data utilizing such tools as Teradata and Tableau in order to create customized Excel reports and PowerPoints presentations.
  • Assisted in managing and completing multiple projects that involved collaborating with various number of team.
  • Identified gaps in reporting in order to create custom Fios reports based on the business needs.
  • Responsible for running weekly and monthly calls with partner C-Level Leadership.

Solutions Manager

Verizon
Nanuet, NY
02.2016 - 09.2020
  • Acting General Manager for Nanuet, NY 2019.
  • Proven ability to motivate a team and deliver results.
  • Developed strategies for coaching, development, and training staff monthly.
  • Nominated for LEAD program by District Manager
  • Managed teams in both Level A and B Smart Store locations, (31 employees in Nanuet location).

Operations Specialist

Verizon
West Nyack, NY
08.2011 - 01.2016
  • Identified operational and performance issues and worked with managers to resolve concerns.
  • Reduced process lags and trained team members on best practices and protocols.
  • Served as liaison between certain departments to implement new improvement plans and changes.
  • Analyzed operational performance to identify pain points and provided actionable solutions to management.
  • Mentored new employees on company culture, operational expectations, and store procedures.
  • Responsible for managing store's inventory, merchandising and Risk.

Manager - Product Marketing

Verizon
Basking Ridge, NJ
12.2024 - Current
  • Responsible for developing and executing marketing strategies for the travel products portfolio, driving over $2 billion in annual revenue, while managing a multi-million-dollar budget to support operational expenses.
  • Utilized a variety of data, customer insights, and market trends to develop comprehensive marketing strategies. Leveraging these insights to optimize existing programs and create innovative approaches for growth.
  • Engaged with cross-functional teams across the organization to implement and maintain marketing initiatives.
  • Gathered KPIs and highlighted key trends, delivering insightful reports and readouts on marketing results.

Education

High School Diploma -

North Rockland High School
Thiells, NY
06.2006

Associate in Social Science & Liberal Arts -

Rockland Community College
Suffern, NY
05.2010

Skills

  • Bilingual
  • Google Suite and Microsoft Office
  • Teradata, Tableau, ThoughtSpot
  • Strategic planning and execution
  • Campaign and project management
  • Cross-functional collaboration

Accomplishments

  • 2017 Winner Circle winner
  • Member of NY Metro Elite Ops Team
  • Ken Dixon Coin of Excellence recipient
  • Successful completed retail redeployment assignment.

Timeline

Manager - Product Marketing

Verizon
12.2024 - Current

Senior Analyst - Product Marketing

Verizon
03.2022 - Current

Senior Analyst - Channel Management

Verizon
09.2020 - Current

Solutions Manager

Verizon
02.2016 - 09.2020

Operations Specialist

Verizon
08.2011 - 01.2016

High School Diploma -

North Rockland High School

Associate in Social Science & Liberal Arts -

Rockland Community College

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John Santana