John Scarbrough
Austin,Texas
Summary
Resourceful and driven marketing professional with a strong foundation in sales, brand building, and digital strategy. Combining creative problem-solving with analytical thinking, I develop targeted campaigns that grow customer engagement and drive business performance. Experience includes successfully launching products, managing e-commerce platforms, and creating resonating content for specific audiences. Possessing an entrepreneurial mindset, attention to detail, and a proven ability to adapt and learn quickly, I contribute to both team and individual goals.
Overview
4
4
years of professional experience
Work History
Founder & Director of Brand Growth
Silver Streams
06.2024 - Current
- Co-created a brand and product line designed for the everyday outdoors individual, marketed the products and grew the brand online by marketing it to a targeted group.
- Generated over $3,000 in revenue with profitable margins from our first product line.
- Built a full e-commerce website from scratch, including site design, UX optimization, and SEO content.
- Scaled our Instagram following from 0 to nearly 2,000 since June 2024 through organic growth and promotional campaigns.
- Designed all branded marketing materials and ran advertising initiatives tailored to our audience.
- Managed fulfillment, customer service, and ongoing brand strategy.
Sales Representative Intern
Elevate Media House
Austin, USA
06.2024 - Current
- Traveled around the Austin area to many different small businesses setting up meetings for potential service, product purchase, and showcasing of the products
Retail Sales Associate
Howler Brothers
Austin, USA
01.2021 - 01.2023
- I worked as a sales associate at various locations around the Austin area
Education
Bachelor of Science - Marketing, Sales
University of Alabama
Tuscaloosa, AL05-2025
Skills
- Proficient in Excel
- Word
- Proficient in PowerPoint
- Canva Design Proficiency
- Statistical Analysis Using SPSS
- Experience with R Studio
- Instagram Content Strategy
- E-commerce Platform Expertise
- Strategic Sales Development
- Data Analysis
- Project Management
- Critical Thinking
- Problem Solving
- Team leadership
- Strategic thinking
- Strategic Marketing Planning
- Entrepreneurial and innovative
- Business planning
- Trends analysis
- Business development
Awards
- President's List and Dean's List, For achieving a 4.0 GPA in the spring semester of 2024.
- Sara Arthur Loyal Forever Scholarship, $1,000 scholarship awarded in honor of Sara Arthur for excellence on and off the football field.
University Activities
- The Fight Against Suicide, 01/2024, 05/2024, Participated in a fundraising event to raise awareness for suicide and mental health on college campuses. Trained in boxing for two months to participate in a sanctioned boxing match for the fundraising event.
- Delta Kappa Epsilon Fraternity, 08/2021, Present, Active member of the Psi chapter of DKE at the University of Alabama.
Languages
Spanish
Limited Working
Timeline
Founder & Director of Brand Growth
Silver Streams
06.2024 - Current
Sales Representative Intern
Elevate Media House
06.2024 - Current
Retail Sales Associate
Howler Brothers
01.2021 - 01.2023
Bachelor of Science - Marketing, Sales
University of Alabama