John Scarbrough
Austin,Texas
Summary
Resourceful and driven marketing professional with a strong foundation in sales, brand building, and digital strategy. Combining creative problem-solving with analytical thinking, I develop targeted campaigns that grow customer engagement and drive business performance. Experience includes successfully launching products, managing e-commerce platforms, and creating resonating content for specific audiences. Possessing an entrepreneurial mindset, attention to detail, and a proven ability to adapt and learn quickly, I contribute to both team and individual goals.
Overview
4
4
years of professional experience
Work History
Founder & Director of Brand Growth
Silver Streams
06.2024 - Current
- Co-created a brand and product line designed for the everyday outdoors individual, marketed the products and grew the brand online by marketing it to a targeted group.
- Generated over $3,000 in revenue with profitable margins from our first product line.
- Built a full e-commerce website from scratch, including site design, UX optimization, and SEO content.
- Scaled our Instagram following from 0 to nearly 2,000 since June 2024 through organic growth and promotional campaigns.
- Designed all branded marketing materials and ran advertising initiatives tailored to our audience.
- Managed fulfillment, customer service, and ongoing brand strategy.
Sales Representative Intern
Elevate Media House
06.2024 - Current
- Traveled around the Austin area to many different small businesses setting up meetings for potential service, product purchase, and showcasing of the products
Retail Sales Associate
Howler Brothers
01.2021 - 01.2023
- I worked as a sales associate at various locations around the Austin area
Education
Bachelor of Science - Marketing, Sales
University of Alabama
Tuscaloosa, AL05-2025
Skills
- Proficient in Excel
- Word
- Proficient in PowerPoint
- Canva Design Proficiency
- Statistical Analysis Using SPSS
- Experience with R Studio
- Instagram Content Strategy
- E-commerce Platform Expertise
- Strategic Sales Development
- Data Analysis
- Project Management
- Critical Thinking
- Problem Solving
- Team leadership
- Strategic thinking
- Strategic Marketing Planning
- Entrepreneurial and innovative
- Business planning
- Trends analysis
- Business development
Awards
- President's List and Dean's List, For achieving a 4.0 GPA in the spring semester of 2024.
- Sara Arthur Loyal Forever Scholarship, $1,000 scholarship awarded in honor of Sara Arthur for excellence on and off the football field.
University Activities
- The Fight Against Suicide, 01/2024, 05/2024, Participated in a fundraising event to raise awareness for suicide and mental health on college campuses. Trained in boxing for two months to participate in a sanctioned boxing match for the fundraising event.
- Delta Kappa Epsilon Fraternity, 08/2021, Present, Active member of the Psi chapter of DKE at the University of Alabama.
Languages
Spanish
Limited Working
Timeline
Founder & Director of Brand Growth
Silver Streams
06.2024 - Current
Sales Representative Intern
Elevate Media House
06.2024 - Current
Retail Sales Associate
Howler Brothers
01.2021 - 01.2023
Bachelor of Science - Marketing, Sales
University of Alabama
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