Summary
Overview
Work History
References
Timeline
Generic

John Senior

Ophthalmic Outside Sales Professional
Leadville,CO

Summary

In my 32 year career in Optics I have been fortunate enough to use my energy and talents throughout a wide spectrum of our industry: From surfacing, casting and benchwork in retail labs; to practicing Optician in the trenches of Private Practice; to high end Boutique ownership and management; to sales, service and support in Ophthalmic Instrument outside sales and territory management. In Outside sales, I have a proven track record of increasing revenue, sales and brand awareness through a farm and harvest style of territory management, while possessing a boots on the ground ECP perspective.

Overview

32
32
years of professional experience

Work History

Sales Development Representative

Costa Del Mar
10.2023 - Current
  • #1 in our organization at 300% over quota first quarter.
  • Developed advanced understanding of products and services to react to customer objections, competitive questions, and other FAQs.
  • Won new business by articulating full value of company's capabilities to prospects.
  • Utilized CRM to manage sensitive client information and update existing and new client profiles.
  • Built and managed accurate sales pipeline to maintain high volume of activity.

Business Development Representative

ZEISS
09.2022 - 10.2023
  • Brought in new accounts through successful cold calling and follow up.
  • Expanded share of wallet thru Optics workshops to train new staff.
  • Leveraged past relationships for ZEISS to bring on new accounts.

<p > <u><b>Territory Sales Manager</b></u> </p>

Essilor Instruments
01.2018 - 09.2022
  • Awarded closer of the year.
  • #2 in the sales organization in total sales, and #1 in ophthalmic equipment sales.
  • Pioneered the Rocky Mountain territory for Essilor Instruments.
  • Lead generation through cold calling, local shows and service.
  • Increased brand awareness in the territory in both the edger, lane, and diagnostic portfolios.
  • Increased sales by 80% in the territory in 2021 over 2020, in the midst of the pandemic.
  • Lead company in sales of Essilors proprietary liquid lens Phoropter.
  • Assisted existing edging clients in implementing the VSP IOF program into their lab revenue stream.

<p > <u><b>Territory Sales Manager</b></u> </p>

CenterVue
08.2016 - 08.2017
  • Lead generation through cold calling, local shows and service.
  • Increased brand awareness in the South West territory.
  • Increased sales of the Eidon Confocal Laser Ophthalmoscope and the Compass Perimeter.
  • Instrument installation and staff training.

<p > <u><b>Territory Sales Manager</b></u> </p>

Essilor Instruments
08.2015 - 08.2016
  • Lead generation through cold calling, local shows and service.
  • Increased brand awareness in the territory in both the edger, lane, and diagnostic portfolios.
  • Increased Exam Lane sales 50% over prior year.
  • Raised overall level of client and lab and lens colleague's good will and satisfaction toward Essilor Instruments in the territory through diligent service and support.
  • Assisted existing edging clients in implementing the finish lab into dispensary business model: VSP IOF, finish lens stock, sales tools.
  • Instrument installation and staff training.

<p > <u><b>Dispensing Optician</b></u> </p>

EyePieces of Vail
06.2014 - 04.2015
  • High end luxury Eyewear sales.
  • Fitting and dispensing Eyewear.
  • Client education on high end lens treatments and options.
  • Finishing lab bench work.

<p > <u><b>Territory Sales and Service Manager</b></u> </p>

Coburn Technologies
08.2012 - 06.2014
  • Lead generation through cold calling, local shows and service.
  • Pioneered territory for the Huvitz branded lane and diagnostic equipment.
  • Increased territory sales 30%.
  • Increased service revenue and overall client satisfaction through existing client follow up.
  • Assisted existing edging clients in implementing their new finish lab into the dispensary business model: VSP IOF, finish lens stock, sales tools.
  • Edger installation and staff training.

<p > <u><b>Territory Sales Manager</b></u> </p>

Qspex Technologies
12.2012 - 08.2012
  • Lead generation through cold calling, local shows and service.
  • Pioneered the SW territory for Qspex with their new lens casting technology.
  • Grew territory mold and Monomer sales through staff education on new product and business consultation.
  • Casting system installation and staff training.

<p > <u><b>Territory Sales and Service Manager</b></u> </p>

Coburn Technologies
08.2011 - 12.2012
  • Lead generation through cold calling, local shows and service.
  • Increased a relatively unknown edger brand awareness in the territory through door to door prospecting.
  • Increased edger sales in territory by 10%.
  • Lowered expense costs and increased existing client satisfaction and good will in the territory by taking over most of the service calls.
  • Edger installation and staff training.

<p > <u><b>Optical Manager</b></u> </p>

Tahoe Sierra Eye & Optical
07.2010 - 09.2011
  • Restructured the finish lab to an efficient and profitable level.
  • Implementation of in office lens casting reducing cost of goods and turn times.
  • Implemented and managed VSP IOF program capturing maximum profitability.
  • Increased overall optical revenue by 12% with product changes.
  • Completely updated the dispensary converting frame inventory and dispensary to high end model.

<p > <u><b>Territory Sales and Service Manager</b></u> </p>

Briot USA
04.2007 - 07.2010
  • Lead generation through cold calling, local shows and service.
  • Increased edger sales 110% over the prior year, 60% of which started as a cold call.
  • Increased service revenue and overall client satisfaction through follow up staff training and service.
  • Instrument installation and staff training.
  • Managed service pending list and billing for service and parts.

<p > <u><b>Owner/Manager</b></u> </p>

Eyes On Breckenridge
10.2001 - 01.2007
  • Created a beautiful Optical Boutique in downtown Breckenridge, Colorado.
  • Managed all aspects of daily business.
  • Inventory control, sales and marketing of all product lines.
  • Selling, fitting, and dispensing of plano sunwear and prescription eyewear and goggles.
  • Managed Doctors schedule.
  • Surfacing and edging lenses.
  • Billing VSP via Eyefinity and other managed care with HICFA forms.

<p > Lab Manager, Dispensing Optician </p>

Vail Vision
10.1997 - 09.2001
  • Eye health and acuity patient screening.
  • Selling, fitting, and dispensing of Plano sun wear and prescription eyewear and goggles.
  • Implementation of in office lens casting reducing cost of goods and reducing turn times.
  • Billing VSP claims on the Eyefinity website.

<p > Lab Technician, Assistant Practice Manager </p>

Rainbow Optics
05.1992 - 07.1997
  • Frame soldering.
  • Surfacing, both glass and plastic generators and cylinder machines.
  • Lab benchwork.
  • Selling, fitting, and dispensing prescription eyewear.
  • Employee management and training.

References

  • Terry Peterson, Strategic Key Accounts, Essilor Instruments, 602-418-5200
  • Dave Clark, Sr. Business Development Director, Essilor Instruments, 413-262-9789
  • Dennis Peek, Essilor Instruments, Business Development Manager, 816-646-1038
  • Robin Rhodes, Hue, AI, Business Development, 916-215-7410
  • Mark Higgins, Texas Territory Manager, iCare, 678-517-5904
  • Anantha Gowda, Essilor, Senior Business Development Representative, 214-906-0484
  • Sandra Keyes, Clinical Outcomes Specialist ORA, Alcon, 408-489-5271
  • Kevin Bligh, KB consulting, Qspex, Wave touch technologies, 470-216-0134


Timeline

Sales Development Representative

Costa Del Mar
10.2023 - Current

Business Development Representative

ZEISS
09.2022 - 10.2023

<p > <u><b>Territory Sales Manager</b></u> </p>

Essilor Instruments
01.2018 - 09.2022

<p > <u><b>Territory Sales Manager</b></u> </p>

CenterVue
08.2016 - 08.2017

<p > <u><b>Territory Sales Manager</b></u> </p>

Essilor Instruments
08.2015 - 08.2016

<p > <u><b>Dispensing Optician</b></u> </p>

EyePieces of Vail
06.2014 - 04.2015

<p > <u><b>Territory Sales Manager</b></u> </p>

Qspex Technologies
12.2012 - 08.2012

<p > <u><b>Territory Sales and Service Manager</b></u> </p>

Coburn Technologies
08.2012 - 06.2014

<p > <u><b>Territory Sales and Service Manager</b></u> </p>

Coburn Technologies
08.2011 - 12.2012

<p > <u><b>Optical Manager</b></u> </p>

Tahoe Sierra Eye & Optical
07.2010 - 09.2011

<p > <u><b>Territory Sales and Service Manager</b></u> </p>

Briot USA
04.2007 - 07.2010

<p > <u><b>Owner/Manager</b></u> </p>

Eyes On Breckenridge
10.2001 - 01.2007

<p > Lab Manager, Dispensing Optician </p>

Vail Vision
10.1997 - 09.2001

<p > Lab Technician, Assistant Practice Manager </p>

Rainbow Optics
05.1992 - 07.1997

Similar Profiles

CREATE PROFILE
John SeniorOphthalmic Outside Sales Professional