John Shipley
Jacksonville,FL
Summary
A hard-working, skilled reporter with experience covering a wide variety of sports at several different levels, both print and digital. Also have news experience and am comfortable in breaking news and making records requests. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Tenacious reporter with a passion for community journalism and impeccable ethics. An engaging storyteller with a track record of telling appealing stories. Proven to thrive in deadline-driven environments.
Overview
8
8
years of professional experience
Work History
Publisher/beat reporter
Maven/Sports Illustrated
08.2019 - Current
- Responsibilities included running the site each day in terms of editing, posting, sharing on social media and managing the published content
- Also responsible for written content and video work, maintaining relationships in the media and football industry, and managing social media channels.
- Implemented cost-saving measures while maintaining the highest level of product quality.
- Increased readership with targeted marketing strategies and engaging content development.
- Established clear communication channels among team members to facilitate collaboration on projects with tight deadlines.
- Expanded distribution channels by negotiating contracts with new partners and vendors.
- Collaborated with external agencies for targeted advertising campaigns that drove subscriber growth.
- Monitored industry trends staying ahead of competitors through continuous improvement in publishing techniques.
- Optimized workflows by implementing new technologies and software solutions for better productivity.
- Worked within multilevel approval structures to maintain quality standards for work.
- Coordinated cross-functional efforts between editorial, design, production, marketing, sales departments ensuring a cohesive workflow from ideation to final product delivery.
- Successfully launched digital versions of print publications expanding reach into new markets and increasing overall revenue.
- Directed concept development meetings with creative teams for innovative publication ideas that resonated with readers.
- Utilized desktop publisher software to examine printed materials and verify design elements remained intact.
- Edited classified and unclassified reports and other communications materials to maximize organization, proper grammar usage and clarity.
- Streamlined production processes for increased efficiency and reduced turnaround time.
- Managed a diverse team of editors, designers, and writers for successful project completion.
- Conducted market research to inform editorial decisions on content selection and target audience engagement strategies.
Staff writer
Palatka Daily News
07.2018 - 08.2019
- Covered Palatka city government, Putnam County government, high school football, and crime
- Managed social media, took photographs, and sent multiple articles to editors daily.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with editors to refine content, ensuring clarity, accuracy, and cohesiveness for publication.
- Managed multiple assignments simultaneously while maintaining consistent quality in writing and editing tasks.
- Consistently met tight deadlines under pressure while maintaining high levels of accuracy in writing style.
- Enhanced readership by producing high-quality articles on various topics and adhering to strict deadlines.
- Pitched engaging feature stories that highlighted community members or events, fostering a strong connection between the publication and its audience base.
- Tracked analytics data for published articles to inform future content strategies targeting specific reader interests.
- Increased brand visibility through networking at industry conferences, panels, workshops, developing professional connections within the field.
- Assisted with social media promotion efforts, driving traffic to published articles and boosting site visibility.
- Developed editorial calendars in collaboration with the team to ensure comprehensive coverage of relevant topics.
Sports Editor
NSM.Today
01.2018 - 06.2018
- Coordinated coverage of UCF sports, worked with UCF athletics for access, and promoted the sports section on social media.
- Delivered authoritative sports coverage with careful attention to game facts, stats and predictions.
- Managed online sports columns, blogs and video pieces.
- Edited more than [Number] pieces per week, carefully checking content wording and facts.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Revitalized community sports coverage by increasing assignments and revamping quality standards.
- Collaborated with graphics department to develop and implement visual elements.
- Covered numerous events personally, traveling to games across [Location] to create buzz and offer expert coverage.
- Helped social media team improve promotions and engagement by providing top-notch sports content targeted on specific audiences.
- Coordinated analytical sports pieces showing trends at different levels and offering insight into influences over sports like [Type].
UCF football beat reporter
NSM.Today
08.2017 - 01.2018
- Covered UCF football games, practices, and press conferences, developed sources, and improved coverage.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
- Participated in community events as a representative of the publication, fostering positive relationships between the news outlet and its audience members.
- Investigated important community issues and put together well-received reports.
- Attended press conferences, court hearings and special events to stay conversant with current news.
- Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
- Researched and produced daily news reports.
General Reporter
Central Florida Focus
01.2017 - 05.2017
- Covered events and breaking news on UCF's campus for a student-run publication.
- Utilized innovative interview techniques for effective information gathering from diverse sources to provide balanced perspectives.
- Adapted writing style for different platforms such as print journalism, digital media, podcasts, and live broadcasts to reach wider audiences.
- Collaborated with editors, photographers, and graphic designers to create visually appealing content with strong headlines.
- Worked closely with editorial staff on story ideas and angles to meet publication objectives while maintaining journalistic integrity.
- Analyzed complex data sets to uncover trends or patterns that informed the development of in-depth analytical reports on various topics of interest.
- Maintained timely reporting by meeting strict deadlines for daily news articles, special features, and investigative pieces.
- Produced multimedia content including videos or photo galleries accompanying written articles enhancing reader experience.
- Cultivated a vast network of sources and contacts within various industries, ensuring access to exclusive information for scoops and breaking news stories.
High school football freelance reporter
Florida Today
08.2016 - 01.2017
- Travelled throughout Central Florida to cover high school football games for digital and print publication.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Participated in community events as a representative of the publication, fostering positive relationships between the news outlet and its audience members.
- Attended press conferences, court hearings and special events to stay conversant with current news.
- Investigated important community issues and put together well-received reports.
- Addressed sensitive topics professionally while adhering to ethical standards.
- Established credibility with sources by building strong relationships, resulting in exclusive interviews and scoops.
Education
Bachelor of Arts in Digital Journalism -
University of Central Florida
08.2018
Skills
- Proficient in AP style
- Proficient with Adobe programs such as Adobe Premier and Audacity
- Digital Publishing Expertise
- Legal Compliance
- Content scheduling
- Content Strategy Development
- Creative Direction
- Audience Engagement
- Multimedia production
- Copy Editing
- Teamwork and Collaboration
- Content Editing
Websites
Phone
cell, (904)451-5039
Timeline
Publisher/beat reporter
Maven/Sports Illustrated
08.2019 - Current
Staff writer
Palatka Daily News
07.2018 - 08.2019
Sports Editor
NSM.Today
01.2018 - 06.2018
UCF football beat reporter
NSM.Today
08.2017 - 01.2018
General Reporter
Central Florida Focus
01.2017 - 05.2017
High school football freelance reporter
Florida Today
08.2016 - 01.2017
Bachelor of Arts in Digital Journalism -
University of Central Florida
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