John Tipping

• After taking over a regionally-recognized golf course as clubhouse manager in 2021, a promotion to Golf Course General Manager followed in 2022. Duties include overseeing and managing all aspects of the facility.
• Painted Woods Golf Course has seen wild success over the first three seasons in all categories
• Golf rounds, memberships, food and beverage have spiked to as high as 35% year over year, and new revenue streams such as additional tournaments, banquet hosting - and soon to be wedding venue - have all seen a increases of 20% to 35% year-over-year since 2021.
• The primary role as General Manager was to create a vision for where the course is headed and then implement that vision using all the tools at our disposal, including staff, facilities, advertising, volunteers, members and anything that will aid in getting to the final outcome
• Specific duties include staffing & scheduling, budgeting and cost management, personnel decisions, food & beverage acquisition, ordering and cost analysis, golf course set up, cart/cart lease management, all while still taking shifts in the clubhouse as both cashier and bartender.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Developed and implemented strategies to increase sales and profitability.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

• Consumer shows Included: Seattle Golf Show, Vancouver British Columbia Golf Show, Seattle Bike Expo, NW Outdoor/Adventure Expo, Big Boys Toys & Travel Show
• Managed all aspects of sales, marketing, public, media relations, staffing, budgeting and vendor relations
• Responsible for soliciting exhibitors and public attendees across various events
• Managed 225+ vendors/exhibitors and created 13,000+ foot traffic in addition to dozens of volunteer schedules/logistics across events
• A 40,000+ person database for cross-promotional and sponsorship value was generated
• Partnered closely with clients on email marketing, creating content, targeting and engagement
• After sale of trade shows in 2017, Cascadia Events took a new direction - Marketing Consulting which produced media and social media content for golf courses, golf products & services, travel for web, email, print, digital and video delivery
• A major project was the rebranding and Grand Re-Opening for the Lummi Tribe (Loomis Trail Golf Club)
• Created and designed new course offerings including annual discount-card program and regional discount-card program that partnered with other regional courses
• Established content for the course's new web presence and email marketing templates
• Also represented facility at regional sales/marketing/trade shows for which an online online portal was created to collect and grow their unique database
• Golf Event Manager - Current events include Las Vegas World Am (VegasWorldAm.com), Best Damn Pro Am (BestDamnProAm.com), Pro Golf Tournament series (Northwest based) & Central Washington Shootout (CWShootout.com).
• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Consulted with customers to assess needs and propose optimal solutions.
• Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.

Worked directly with executive leadership team as business strategy and sales consultant

• Accountable for oversight of multiple consumer shows and initiation/implementation of new sales / event programs
• Accountable for managing and developing stakeholder relationships across marketing regions including Minneapolis, Dallas, Kansas City, St Louis, Seattle and Portland.
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• Developed, launched and managed regional publishing network of four regional products associated with Pacific Northwest Golf. These regional publications added an additional 25% revenue in year one. These products are still in place today.
• Products included Pacific NW Golfer Magazine, The Seattle Golf Show, Golf Northwest Magazine and its four state-wide editions, PacificNWGolfer.com and more.

• Created a subsidiary to PNGA Media which allowed for smaller, solo projects which were added to portfolio.
• These projects/partners included: Everett Herald Newspaper, Oki Golf, Paige Mackenzie Charity Golf Tournament, Ryan Moore Skins game, and various corporate communications and public relations projects.