John Tisa
Scottsdale ,AZ
Summary
Accomplished Vice President with progressive wine and spirit industry background and decisive leadership style. Offers strategic planning abilities, background in change management (4 separate GTMs) and forward-thinking mindset. Ready for challenges and focused on meeting future leadership demands.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Vice President of On Premise
Breakthru Beverage of Arizona
08.2024 - Current
- Cultivated strong relationships with key suppliers and suppliers
- Led cross-functional teams for the successful in reducing overstock by 10%
- Demonstrated proficient leadership skills to motivate employee to achieve 85% if supplier KPIs
Vice President of Sales
QV Retail/On-Sale
01.2017 - 07.2023
- Manage on/off sales increase of 7% to $180M for key suppliers Gallo, Banfi, Prestige
- Lead on/off premise to 5 Gallo Retail Leadership awards
- Created On Premise Gallo focused ADS team (2021)
- Achieved Gallo’s Retail plan 2017, 2018, 2019, 2020
- Achieved Gallo’s on-premise operating plan in 2017, 2018, 2019.
Vice President of QV Retail
BBG AZ
01.2015 - 01.2017
- Manage sales division of 60 employees and sales of $90MM
- Lead division to 3 Gallo Retail Leadership awards 2015 - 2017
- Lead BBG network in Gallo growth in 2015 and 2nd in 2016 & 2017
- Developed AOP and KPI’s for Fine Wine manager
- Managed account team which delivered 5% growth goal in 2017.
Director of Sales China
E&J Gallo Winery
01.2013 - 01.2015
- Managed $25M P&L including overheads, A&P, and revenue
- Expanded importer network from 4 to 16 adding $2M in revenue
- Manage teams with marketing, finance, operations, and sales
- Exceeded annual operating plan in 2013 and 2014
- Supervised 13 Chinese nationals including sales, marketing, & finance.
Northeast On Premise Area Manager
E&J Gallo Winery
01.2010 - 01.2013
- Managed largest on-premise area in US, over $23M
- Supervised 3 state managers, 2 key accounts managers, and 1 trainer
- Implemented pricing strategy across 4 wholesalers - $400,000.
So. California On Premise Area Manager
E&J Gallo Winery
01.2009 - 01.2010
- Managed team of 6 managers and 2 key account managers
- Developed and implemented $500,000 distributor budget
- Established yearly pricing and promotion plan with distributors
- Supervised and managed large-scale winemaker events.
Hawaii State On Premise Manager
E&J Gallo Winery
01.2007 - 01.2009
- Developed and implemented weekly meetings and product launches
- Generated over $300,000 in sales in Maui form $30,000 base
- Created par level system to manage POS and product inventory.
Retail Sales Manager
Johnson Brothers of Hawaii
01.2005 - 01.2007
- Managed multi-line distributor retail sales force of 20 employees
- Implemented multi-supplier sales directives in chain/independent
- Increased volume by 5% and revenue by 9% across all suppliers.
No. Cal Retail Area Manager
E&J Gallo Winery
01.2003 - 01.2005
- Managed 4 managers, 20 sales reps, 3 merchandisers.
SF Retail District Manager
E&J Gallo Winery
01.2001 - 01.2003
- Managed 4 managers, 20 sales reps, 3 merchandisers.
SF Retail Sales Representative
E&J Gallo Winery
01.2000 - 01.2001
- Sales representative of year 2000.
Education
B.S. BUSINESS MANAGEMENT -
Arizona State University
12.1999
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
Professional Development
- Top 10 Most Influential Wine Professionals in China 2014 - CWIF
- Certified Specialist of Wine & Certified Specialist of Spirits
- WSET Level 2 Wine and Spirits Award & WSET Level 3 Wine Award
Certification
Certified Specialist of Spirits
Certified Specialist of Wine
WSET 2 Wine & Spirits
WSET 3 Wine
Timeline
Vice President of On Premise
Breakthru Beverage of Arizona
08.2024 - Current
Vice President of Sales
QV Retail/On-Sale
01.2017 - 07.2023
Vice President of QV Retail
BBG AZ
01.2015 - 01.2017
Director of Sales China
E&J Gallo Winery
01.2013 - 01.2015
Northeast On Premise Area Manager
E&J Gallo Winery
01.2010 - 01.2013
So. California On Premise Area Manager
E&J Gallo Winery
01.2009 - 01.2010
Hawaii State On Premise Manager
E&J Gallo Winery
01.2007 - 01.2009
Retail Sales Manager
Johnson Brothers of Hawaii
01.2005 - 01.2007
No. Cal Retail Area Manager
E&J Gallo Winery
01.2003 - 01.2005
SF Retail District Manager
E&J Gallo Winery
01.2001 - 01.2003
SF Retail Sales Representative
E&J Gallo Winery
01.2000 - 01.2001
B.S. BUSINESS MANAGEMENT -
Arizona State University
Certified Specialist of Spirits
Certified Specialist of Wine
WSET 2 Wine & Spirits
WSET 3 Wine
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