John Transue

• Develop and execute omnichannel marketing strategies leveraging market insights and trends for B2B and D2C.

• Manage B2B Salesforce CRM marketing platform generating over $280M/year. Have successfully grown business by >25% in revenue YoY since 2021 as well as grown base active customer base by >55%.
• Lead and mentor high-performing teams to foster innovation and collaboration.
• Oversee multi-channel campaigns optimizing reach and impact.
• Collaborate cross-functionally to align marketing with business goals.
• Manage budgets, track metrics, and optimize spending for ROI.
• Drive brand development and maintain consistency across touchpoints.
• Cultivate strategic partnerships to enhance brand visibility and co-marketing opportunities.

• Successfully manage strategic initiatives within and outside of role scope, ie: IoT Connected Equipment, software implementation, CRM implementation and Operational Excellence projects.

• Cultivate and maintain relationships with key customers, identifying upselling and cross-selling opportunities.
• Develop strategic account plans to achieve sales targets and ensure client satisfaction.
• Collaborate with internal teams to deliver solutions that exceed customer expectations.
• Conduct sales presentations to influence purchasing decisions.
• Analyze market trends and customer feedback to develop tailored sales strategies.
• Prepare and negotiate contracts in line with company policies and customer needs.

• Develop and implement marketing materials for Coca-Cola brands (East Region).
• Create content for diverse channels to effectively engage audiences.
• Collaborate cross-functionally to align marketing initiatives with business goals.
• Analyze market trends and competitor activities for optimization.
• Manage digital and traditional marketing efforts, including in-store execution.
• Monitor campaign performance and optimize strategies using analytics tools.
• Utilize Adobe Creative Suite and Microsoft Office applications for content creation and analysis