Summary
Overview
Work History
Education
Skills
Awards
Timeline
John Villari

John Villari

Las Vegas,NV

Summary

Visionary Creative Director and Marketing Leader with a proven track record of driving brand evolution and market dominance. Expertise in end-to-end brand development and strategic marketing management, enhancing customer engagement and market share through data-driven decisions and effective collaboration with external partners.

Overview

17
17
years of professional experience

Work History

Marketing & Creative Consultant

JV+D
06.2023 - Current
  • Specialize in branding, digital marketing, and project management.
  • Optimized user experience through the creation of intuitive interface designs for mobile applications and websites.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Oversaw technical production and implementation of online creatives.

Marketing & Creative Director

JRNY Club
04.2022 - 06.2023
  • Led marketing and brand management efforts ensuring cohesive visual identity.
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed strategic communication and marketing plans.

Marketing Manager Strategic Partnerships

CORT Events
01.2018 - 03.2022
  • Led strategic digital marketing initiatives and coordinated product branding and trade shows.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Creative Services Manager

BOYD Gaming
12.2013 - 12.2016
  • Led a team of 12 graphic designers and 5 account executives.
  • Hired, developed and managed creative services team of internal employees and freelancers.
  • Produced aesthetically pleasing, easily producible and fresh creative content.
  • Conducted regular market research to stay current on industry trends and identify opportunities for competitive advantage.
  • Streamlined project management processes, resulting in timely delivery of creative assets.
  • Enhanced brand visibility by developing and executing innovative marketing campaigns.
  • Coordinated with public relations teams to develop strategic communication plans that amplified the brand''s reach and influence.

Director Of Creative & Marketing

Xyience
07.2007 - 12.2013
  • Developed comprehensive brand and marketing strategies.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Assisted in recruiting, hiring and training of team members.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

Education

Bachelor of Arts - Graphic Design

California State University - Fullerton, Fullerton, CA

Skills

  • Creative Leadership

  • Project Management

  • Trend Analysis & Brand Identity

  • Brand & Portfolio Development

  • Strategic Thinking

  • Team Leadership

  • Relationship Building

  • Digital Marketing

  • Marketing Strategies

  • CRM Software

  • Direct Mail Campaigns

  • Business Acumen

Awards

  • Honoree of Vegas Inc. 40 Under 40 Award | 2012
  • LVIMA Creative Award
  • Publications: UFC 360 Magazine

Timeline

Marketing & Creative Consultant - JV+D
06.2023 - Current
Marketing & Creative Director - JRNY Club
04.2022 - 06.2023
Marketing Manager Strategic Partnerships - CORT Events
01.2018 - 03.2022
Creative Services Manager - BOYD Gaming
12.2013 - 12.2016
Director Of Creative & Marketing - Xyience
07.2007 - 12.2013
California State University - Fullerton - Bachelor of Arts, Graphic Design
John Villari