John Vinson

• Managed digital demand generation, ABM, email, and automation on Hubspot with a Salesforce database of 200,000+ risk and compliance contacts.
• Used analytics to formulate sales strategies to support 40+ sales people.
• Developed lead generation strategies: Optimized landing pages and emails, boosting site conversion and leads by 75%.
• Routinely presented analytics to the sales management team: Drove new sales tactics, email strategies and workflows that contributed to an 80% increase in booked meetings by the sales reps.
• Managed digital training: Coached 30 sales reps on SaaS platforms including Hubspot, Salesforce, ZoomInfo, and LinkedIn for prospecting.
• Helped build a multi-million dollar sales pipeline: Introduced digital analytics, email strategies and automation that attributed to 10% YoY growth.

• Led medical, creative, and IT teams on digital demand and marketing campaigns for major pharmaceutical companies - Lilly, AbbVie, Acacia.
• Provided data-driven, tactical based direction for increasing digital demand generation and SEO/SEM efforts.
• Created a complete digital web experience for Abbvie’s new pharmaceutical project: Included demand generation integrated platforms on a WordPress website.
• Used digital marketing and analytics to build a lead generation campaign that produced a 10% month-to-month increase.
• Helped build a complete omnichannel campaign for Acacia: Included website, social media, email marketing, to drive demand generation from HCPs.
• Used Salesforce and Hubspot to manage customer relationships.
• Received over 200 leads from HCPs in its first month.

• Promoted to manage a team of 5 digital specialists in social media, content marketing, videography, data analysis and email marketing building multi-channel digital marketing campaigns with over 40 B2B clients.
• Campaigns focused on SEO, email marketing, website development, webinars, content marketing, social media, and videos.
• Provided analytics expertise: Enabled targeted campaign reporting, recommendations for improvements and intelligence to run event marketing campaigns for the organization.
• Contributed to a 12% boost in lead generation on average: Worked with enterprise-level clients to develop B2B demand generation campaigns, utilizing Salesforce to build out holistic digital marketing campaigns.
• Created an omnichannel campaign for Wingstop: Developed engagement strategies utilizing display advertising and email.
• Thoroughly analyzed digital campaigns to leverage 7% email acquisition growth.

Optimizing digital marketing efforts for email, social media, SEO, and content. Utilizing technical & marketing tools to improve digital efforts across Networld. Utilized demand generation tactics to boost event registration for yearly summits.

Managed a small group of digital specialists to reach digital marketing and demand generation goals for a large list of clients.

Utilized analytics to improve client relations, directly reported these analytics to clients to provide an understanding of their campaign status and provide recommendations. Worked with the sales team to put together presentations and report directly to clients.

Helped to build digital initiatives and provided recommendations and strategies for building out Networld Media Groups digital channels. Utilized demand generation tactics to increase B2B leads, and improve the quality of leads.