JOHN W. ALBERS
Menomonee Falls,WI
Summary
Results-driven Digital Marketing Leader with extensive experience planning and executing multi-channel strategies that increase brand visibility, accelerate lead generation, and optimize the digital customer journey. Skilled in SEO/SEM, paid media, marketing automation, website optimization, CRM integration, and analytics. Strong collaborator with a proven record of improving KPIs, managing global web ecosystems, and driving performance in fast-paced environments.
Overview
20
20
years of professional experience
Work History
Digital Marketing Manager
Young Innovations
05.2023 - 12.2025
- Developed and implemented comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Managed cross-functional teams to execute integrated marketing campaigns across multiple channels, increasing audience reach.
- Analyzed market trends and consumer behavior data to refine targeting strategies and improve campaign effectiveness.
- Oversaw SEO optimization efforts, resulting in improved organic search rankings and website traffic growth.
- Collaborated with sales teams to align marketing efforts with business objectives, driving lead generation success.
- Evaluated performance metrics to assess campaign ROI, informing strategic adjustments for future initiatives.
- Planned, implemented, and managed online campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Worked with content creators to produce and optimize content for websites and social media, and implement SEO strategies to improve search engine rankings.
- Measured and reported on the performance of all digital marketing campaigns, using data to identify insights and optimize performance.
- Managed digital marketing budgets to ensure spending is aligned with objectives and achieves a strong return on investment (ROI).
- Collaborated with internal teams to create and optimize landing pages, improve the user experience, and manage the company's website.
Digital Marketing Manager
Alto-Shaam
02.2019 - 02.2023
- Improved inbound lead generation.
- Led SEO, PPC, email, and content strategies supporting product commercialization.
- Managed global websites and CMS operations including metadata, reporting, and governance.
- Delivered performance insights and KPI reporting to executive leadership.
Digital Marketing Specialist
Alto-Shaam
10.2015 - 02.2019
- Led global website redesign to increase traffic, engagement, and lead quality.
- Implemented dashboards improving performance visibility.
- Strengthened CRM data quality and lead handling processes.
Digital Marketing Analyst
Kalmbach Media
05.2011 - 09.2015
- Led digital initiatives for brand promotion and customer engagement.
- Designed and optimized website advertising campaigns for all Kalmbach sites to generate revenue and leads.
Education
Bachelor of Science - Marketing
Marquette University
Milwaukee, WI05-2005
Skills
- Digital marketing
- SEM strategy development
- Lead Generation
- Content marketing strategy
- Search engine optimization
- Project management abilities
- Web analytics
- Email marketing campaigns
- Keyword analysis
- Social media management
- Digital advertising platforms
Timeline
Digital Marketing Manager
Young Innovations
05.2023 - 12.2025
Digital Marketing Manager
Alto-Shaam
02.2019 - 02.2023
Digital Marketing Specialist
Alto-Shaam
10.2015 - 02.2019
Digital Marketing Analyst
Kalmbach Media
05.2011 - 09.2015
Bachelor of Science - Marketing
Marquette University