John Warwick
Land O’ Lakes,Fl
Overview
1
1
year of professional experience
Work History
Program Director
Krav Maga Martial Arts
06.2023 - Current
- Championed process improvements that resulted in streamlined operations and cost savings.
- Proficiency extends to leading diverse lead generation initiatives, encompassing both internal and external events, strategic social media campaigns, and a nuanced approach to both paid and organic marketing strategies.
- Adept at leveraging digital platforms and traditional networking to consistently attract new students and maintain high retention rates.
- Committed to upholding the core tenets of martial arts while fostering a welcoming and inclusive community atmosphere.
Marketing Automation & Data Director
Wondr Health
- Working hard to stay ahead of the curve on social platforms, marketing-design trends, influencers in health and well-being, and best practices across various innovative/disruptive industries
- Create and implement acquisition and retention campaigns for B2B and B2B2C
- Integrate campaign, tracking and responder data into existing CRM platform for an end-to-end view of prospect and client lists
- Own and be accountable for growth in utilization and engagement
- Own the marketing insights dashboards with a mastery of marketing metrics that measure and optimize campaign effectiveness
- Strategize and execute A/B tests, record results, and advise on improvements and recommendations
- Segment email lists based on past email engagement and website interactions
- Own demand generation and increase MQLs
- Contribute to the ESP strategy and handle the day-to-day execution.
Email/ Direct Messaging Marketing Manager
KelbyOne
- Maintain a customer-centric strategy in order to out-innovate KelbyOne competitors and increase customer engagement and satisfaction
- Identify alternative channels for membership and revenue growth
- Develop the strategy for using email and direct messaging/chat to increase revenue for the company through lead generation and marketing
- Strategize and execute A/B tests
- Strategically build and execute brand awareness and lead generation campaigns for KelbyOne, KelbyOne Live and Photoshop World while keeping budget and best practices in mind
- Maintain proper campaign tracking URLs, UTMs and parameters
- Collect all necessary deliverables and act as the project manager to ensure each campaign or project is properly set-up, stays on track and gets implemented on time and is free of errors.
Data Specialist
FKQ Advertising & Marketing
- Provide digital tracking for organizations of all sizes and industries
- Full development and QA testing of analytics implementations, audits, tag management through different platforms such as Signal and Google Tag Manager
- Responsible for cross channel reporting and on-going data monitoring
- Developed fully customizable reports for different clients
- Maintain proper campaign tracking URLs, UTMs and parameters
- Responsible for campaign tracking and consumer trend analyses.
Email Marketing Specialist
FKQ Advertising & Marketing
- Responsible for fully implementing client email campaigns for numerous clients
- Monitored data and tracked results for reporting
- Developed user friendly reports for client use
- Responsible for showing trends of various campaigns and suggesting improvements and changes based on this data.
Beach Services / Front Office Manager
Hilton Worldwide Resorts
- Manage a staff of 15 employees
- Developed and managed multiple major events on Clearwater Beach, while also working with the city of Clearwater on other major events such as the Outback Bowl Rally, Offshore Powerboat Racing, Ironman Events, etc
- Maintained monthly budget for department.
Marketing Manager
America’s Mortgage Broker
- Managed a staff of over 20 employees
- Created and designed marketing material for employer and partner companies to include: Flyers, Brochures, Business cards, Website design, Electronic communication, Email Marketing, Customer Relationship Management (CRM)
- Set up, managed, and implemented multiple trade shows and events.
Education
MIS Graphic Designs -
University of South Florida
Tampa, FL01.2005
Skills
- Skilled in Adobe Creative Suite, HTML, CSS, Google Analytics, HubSpot, Salesforce, ActiveCampaign, MailChimp, Mandrill, Listrak, Microsoft Office
- Experience with social media, product launches, web analytics tools, search engine marketing and search engine optimization
- Profound ability to understand and follow specific instructions and procedures
- In-depth ability to gather data, compile information, and prepare reports
- Dynamic Content
- HTML and CSS Knowledge
- MS Office Suite
- B2C Marketing
- Market Analysis
- Strategic Planning
- Email Strategy Development
- Data Analytics
- Email Design
- Campaign Management
- Google Analytics
- Subject Line Creation
- Email Scheduling
- Digital Marketing
- MailChimp
- Email Analytics
- Adobe Creative Suite
- Lead Generation Campaigns
- Lead nurturing
- Email Reporting
- A and B Testing
Timeline
Program Director
Krav Maga Martial Arts
06.2023 - Current
Marketing Automation & Data Director
Wondr Health
Email/ Direct Messaging Marketing Manager
KelbyOne
Data Specialist
FKQ Advertising & Marketing
Email Marketing Specialist
FKQ Advertising & Marketing
Beach Services / Front Office Manager
Hilton Worldwide Resorts
Marketing Manager
America’s Mortgage Broker
MIS Graphic Designs -
University of South Florida