Summary
Overview
Work History
Education
Skills
Websites
Timeline
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JOHN WILLIAMS

Castle Rock,Colorado

Summary

Retail leader with extensive experience at Dick’s Sporting Goods, specializing in sales analysis and team development. Successfully implemented initiatives resulting in substantial profit growth and improved customer satisfaction. Expertise in strategic planning and mentoring, consistently exceeding sales targets and cultivating high-performing teams.

Overview

28
28
years of professional experience

Work History

ASSISTANT STORE MANGER

Dick’s Sporting Goods
Littleton, CO
09.2022 - Current
  • Directly involved in the interview and hiring process, building an effective store team by ensuring diversity in backgrounds, skillsets, perspectives, and experiences.
  • Drives sales and profitability through a focus on customer satisfaction and data analysis to identify trends and opportunities; manages expenses and workforce budgeting.
  • Ensures execution of floor sets, adherence to visual merchandising standards, and maintains a clean, organized, and safe store environment.
  • Prioritizes community engagement by building relationships with local leaders and participating in local initiatives.
  • Reduces shrink through strict compliance with safety, loss prevention, and cash-handling procedures.
  • Adapts to evolving business needs by taking on additional responsibilities as necessary.
  • Oversees ongoing hiring and training of new associates to strengthen the team.

GENERAL MANAGER

Banana Republic Factory Store
Castle Rock, CO
05.2022 - 08.2022
  • Recruited to help improve this under performing location.
  • Currently hiring and training 2 new ASM for this location.
  • Continue hiring and training new associates.

ASSISTANT GENERAL MANAGER

Murdoch’s Ranch & Home Supply
Castle Rock, CO
11.2021 - 04.2022
  • Brought to this agricultural and home improvement retailer to help lead a team of 45 in a store that has substantial room for improvement.
  • Currently partnering with the GM on a turnaround strategy.

ASSISTANT GENERAL MANAGER

Burlington Stores
Aurora, CO
08.2021 - 10.2021
  • Joined another prominent off-price fashion retailer after great success with TJX (below).
  • Helped manage a high-profile, high-volume location that ranked in the top 10 in the company (600 locations).
  • Proved instrumental in quickly turning around a location that was struggling with declining sales and low morale prior to arrival.
  • Helped drive comp sales to +3% before moving on to Murdoch’s.

GENERAL MANAGER, DISTRICT CAPTAIN, COMPANY TRAINER

The TJX Companies
Greenwood Village, CO
01.2014 - 01.2021
  • Joined the world’s leading off-price chain as a GM in their Sierra Trading Post division.
  • Opened their first location under the TJX umbrella and quickly established it as one of the best in the company.
  • Worked closely with senior field leaders and corporate partners on every facet of the setup and opening including layout, fixtures, freight, merchandising, systems, equipment, marketing, and more.
  • Built, trained, developed, and led a talented, motivated, customer-focused team that included 3 salaried support managers and approximately 60 hourly associates.
  • Ranked in the top 2 in the company (60 locations) for total sales volume every year.
  • Awarded by senior executives for extraordinary sales results for 4 consecutive years before COVID.
  • Doubled the annual sales volume from $4.5M to $9M by 2019 prior to the pandemic.
  • Generated $8.5M in 2020 despite being closed 2 full months due to COVID lockdowns.
  • Ranked 1st in the entire company for sales results vs. plan and YOY comp growth in 2017.
  • Surpassed the sales budget every year by 6-18% with year-over-year increases of 6-22%.
  • Ranked 1st in the company for average dollars-per-sale every year.
  • Consistently finished in the top 5 for other key metrics such as customer conversion and average units-per-transaction.
  • Lifted the store into the top 5 for profitability – delivered a profit every year since 2016.
  • Reduced shrink by 20% per year.
  • Managed payroll and other controllable expenses within budget every year.
  • Recruited 10+ new managers/leaders for locations in several states.
  • Developed and promoted 3 general managers and 2 high-potential assistant managers internally for the company.
  • On-boarded and trained many new general managers and assistant managers as the designated training store for 5 years.
  • Participated in management interviewing/hiring with the district manager.
  • Selected to serve as business acumen captain and merchandise presentation captain for the district due to consistently high standards and strong results.
  • Shared best practices with 12 other locations.
  • Selected to help turn around underperforming locations.
  • Visited several stores, identified opportunities for improvement, and trained/coached leadership teams to improved results.
  • Selected to represent the field in round-table meetings – provided feedback/recommendations to senior leadership.
  • Actively participated in 3 Lean Six Sigma projects focused on operational efficiencies.

GENERAL MANAGER

Dick’s Sporting Goods
01.1998 - 01.2013
  • Managed 9 different locations in 15 years.
  • Started in Pittsburgh, PA before moving to Niles, OH, Newport News, VA then moving west to Colorado.
  • Opened 3 locations from the ground up.
  • Collaborated with district managers and corporate partners on every aspect of each project, including staffing, store setup, community engagement, and more.
  • Built, developed, and led teams that included up to 5 assistant managers and 80 associates.
  • Developed and promoted 1 new general manager, 5 assistant managers, and multiple key carriers internally.
  • Exceeded expectations for sales and customer satisfaction virtually every year.
  • Led 1 new store to $12M in first-year sales, easily surpassing the projection of $8M.
  • Delivered $2M in profit in year 1.
  • Excelled in contests/KPIs.
  • Led 1 location to 1st in the district (11 stores) for customer credit applications (a key profit driver).
  • Drove another location to 1st in the region (60 stores) on a major sales contest.
  • Selected by senior managers to serve on the company’s Field Operations Advisory Committee.
  • Provided key contributions in the conception and development of new programs that rolled out nationally.
  • Selected to train leaders from a newly acquired sporting goods chain in Southern California.
  • Conducted 2 weeks of initial training in Lakewood before traveling to CA to support the grand re-opening.
  • Selected to lead a team of managers in the development of a comprehensive Colorado market analysis of the hunting/camping/fishing sector for senior executives and corporate partners while in Littleton.
  • Selected to join a project team focused on water sports while in VA.
  • Provided market information/data and recommendations for new product lines to corporate partners.

Education

Bachelor of Arts - Liberal Arts

Clarion University of Pennsylvania

Skills

  • Sales analysis
  • Team building
  • Effective communication
  • Strategic planning
  • Staff recruitment
  • Business development and planning
  • Team building and leadership
  • Mentoring and coaching
  • Work Planning and Prioritization
  • Retail operations
  • Team management

Websites

Timeline

ASSISTANT STORE MANGER

Dick’s Sporting Goods
09.2022 - Current

GENERAL MANAGER

Banana Republic Factory Store
05.2022 - 08.2022

ASSISTANT GENERAL MANAGER

Murdoch’s Ranch & Home Supply
11.2021 - 04.2022

ASSISTANT GENERAL MANAGER

Burlington Stores
08.2021 - 10.2021

GENERAL MANAGER, DISTRICT CAPTAIN, COMPANY TRAINER

The TJX Companies
01.2014 - 01.2021

GENERAL MANAGER

Dick’s Sporting Goods
01.1998 - 01.2013

Bachelor of Arts - Liberal Arts

Clarion University of Pennsylvania

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