John A. May

Strategic Growth Planning: Spearheaded strategic growth planning for multi-million-dollar projects, achieving consistent revenue growth, and exceeding annual targets.
Product Positioning and Packaging: Led product positioning initiatives and identified opportunities for on-air program/promotion improvements, resulting in enhanced brand identity and consumer appeal.
Consumer-Inspired Innovation: Fostered a culture of consumer-inspired innovation the focus groups and qualitative research within the organization, driving the ideation, development, and successful launch of new products and categories.
Cross-Functional Collaboration: Collaborated effectively with cross-functional teams, including public relations, R&D, marketing, and ad-sales, to ensure seamless execution of category initiatives and innovation projects.
Consumer Insights: Utilized consumer insights to inform product development, ensuring alignment with consumer needs and pain points, and driving successful launches.
Data-Driven Decision-Making: Utilized data and metrics to evaluate the performance of category and innovation initiatives, optimizing strategies for growth, and providing comprehensive monthly reporting.

Presentations and Stakeholder Engagement: Delivered compelling presentations to various stakeholders, including assisting in creating presentations, and articulating brand and category messages clearly.
Team Leadership: Led and motivated cross-functional teams to achieve shared goals, ensuring successful execution of strategic initiatives and innovation.
Budget Management: Forecasted and managed budgets effectively, demonstrating financial acumen and resource optimization.
Market Research and Competitive Analysis: Conducted in-depth media market research and competitor analysis to identify growth opportunities and risk management.
Field Research: Actively participated in relevant industry events, such as San Diego Comic Con and our Adult Swim Live-Music Festivals, inspiring innovation and fostering growth for each returning year.
People Management: Successfully managed a team, providing timely feedback, mentoring, development plans, and ongoing coaching to achieve departmental objectives.
Microsoft Office Proficiency: Utilized MS Office applications, especially Excel, Outlook, and PowerPoint, for data analysis, communication, and presentations.