Summary
Overview
Work History
Education
Skills
Additional Information
References
Timeline
Generic

JOHN A. RINALDI II

Arcadia,Florida

Summary

Results-oriented Territory Sales Manager with high energy levels and passion for customer service and sales. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs. Critical thinker possessing first-rate multitasking, problem-solving and communication skills. Expertise in repair and product knowledge of equipment in industry. Well rounded with experience in nearly all areas of the industry.

Overview

17
17
years of professional experience

Work History

Territory Sales Manager

Roberts Supply Inc
03.2024 - Current
  • Came to work at RSI with the transition of Intimidator to distribution.
  • In November of 2024, became the Exmark TSM in the NE Florida territory.
  • Prospected on nearly all dealers in the territory, quickly building relationships with key business.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Established strong relationships with key clients, boosting customer retention rates.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.

Owner

Lawn Leaders Landscape Management, LLC
04.2017 - Current
  • Began small side company with a friend on an equipment loan, targeting a niche in market. Bought him out in 2022 and currently own 100% of the business.
  • Decided to expand in 2019 to include RV Resorts and Adult communities.
  • Was solely responsible for all aspects of company including payroll, cold calling, contract acquisition and negotiation, preparation of proposals, marketing, AP and AR, equipment acquisition, equipment repair and other business related tasks. Hired a General Manager to run the business so I could become an absentee owner.
  • Grew income from $50,000/year to over $750,000 from June/2019 to now.
  • Currently hold large municipality contracts
  • Largest lawncare company in DeSoto County


Business Development Manager

Intimidator Group
12.2023 - 03.2024
  • Was an integral part of developing the path and executing the plan to move to distribution in Florida through Roberts Supply Inc. This would be the first such move to distribution for the company and due to its success, Intimidator is 100% distribution across the country.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.

Territory Sales Manager

PACE, Inc
01.2020 - 10.2023
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 50% or higher.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
  • Highest growth in company for 2020 and 2021 calender years.
  • Held weekly meetings with Regional Manager to identify techniques to overcome sales obstacles.
  • Leveraged knowledge of tech, service, and sales to rapidly build relationships with customers and quickly resolve issues that arise.
  • Cold called on may market opportunities, from dealerships to end users.
  • Utilized sales tools such as EDA and area of growth projections to identify markets not penetrated by products, formulated and executed a plan, resulting in highest number of quality new dealers signed in 2020.
  • Maintained a detailed calendar to schedule all appointments 4 weeks ahead of time to properly manage one of the most rapid growing territories in the company.
  • In 2022, reached a company milestone never seen in any other Florida markets.

General Manager

Rinaldi's Small Engine Repair, LLC
05.2012 - 01.2020
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Designed modern employee recognition program which boosted productivity and improved morale.
  • Managed budget implementations, employee reviews, training, schedules and contract negotiations.
  • Directed successful turnaround, eliminating over $250,000 in debt within 3 years while simultaneously investing remainder of profits back into the business.
  • Grew business to over $1,000,000 in annual sales in 2017, 2018 and 2019 in the poorest county in the state of Florida.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Lead marketing campaigns to increase brand awareness and market penetration into surrounding counties.
  • Managed and directed all aspects of sales, tech and service, customer service, customer financing, marketing and maintained relationships with all vendors.

Paramedic

Positive Medical Transport
01.2009 - 03.2012
  • Began with company as an EMT-Basic, maintained a full time position while going through 1 year of intensive Paramedic training. Quickly became state certified and certified by local Medical Director to perform duties as a Paramedic
  • Lead Paramedic on a busy ambulance
  • Developed and maintained rapport with coworkers and local hospital staff to facilitate efficient patient care.
  • Delegated life-saving tasks to provide comprehensive treatment to triaged patients in emergency situations.
  • Communicated with treatment center personnel and dispatchers to provide information about situation, arrange reception of victims and receive instructions for further treatment.
  • Implemented a training program with EMT-Basic's

Education

EMT- Paramedic - Emergency Medicine

South Florida State College
Avon Park, FL
06.2010

EMT- Basic - Emergency Medicine

Edison State College
Fort Myers
03.2008

High School Diploma -

Desoto County High School
Arcadia, FL
05.2007

Skills

  • EFI systems, diagnostic and repair
  • Repair knowledge of wide range of equipment in industry
  • Sales Closing
  • Sales
  • Scheduling
  • Sales Goals
  • Employee Training
  • Sales Training
  • Business Development
  • Account Management
  • Prospecting Clients
  • Product Knowledge
  • Market Strategy
  • Customer Accounts Management

Additional Information

  • Was an integral part of the transition of Intimidator Group into distribution. Was hired at Roberts Supply as a part of the transition. Managed a territory with record growth during first years as a Territory Sales Manager with PACE. More than 8 years experience in training development and delivery, motivation and team building/leadership, sales and technical lead, employee training, product marketing and management, negotiation, and customer service. Owner of a lawn and landscape business with large commercial contracts, giving me the experience and knowledge first hand of what a commercial landscaper is looking for. Easily relatable and able to naturally read people to determine the best way to approach situations and sales. 12+ years experience as a Briggs and Stratton Master Service Technician of a Diamond Dealer, 12+ years experience as a Kohler Expert Technician, 8+ years experience as a Honda Engines Master Service Technician. Highly skilled and well versed in engine repowering in a professional manner.

References

-Steve Iveson

Vanguard Account Manager

Briggs and Stratton

951.816.8942

-Pat Hannan

North East Region Sales Manager

Power Distributors (Retired)

412.709.4109

-Steve Goodman

Territory Sales Manager

Makita USA

813.716.1194

Timeline

Territory Sales Manager

Roberts Supply Inc
03.2024 - Current

Business Development Manager

Intimidator Group
12.2023 - 03.2024

Territory Sales Manager

PACE, Inc
01.2020 - 10.2023

Owner

Lawn Leaders Landscape Management, LLC
04.2017 - Current

General Manager

Rinaldi's Small Engine Repair, LLC
05.2012 - 01.2020

Paramedic

Positive Medical Transport
01.2009 - 03.2012

EMT- Paramedic - Emergency Medicine

South Florida State College

EMT- Basic - Emergency Medicine

Edison State College

High School Diploma -

Desoto County High School

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