John Anthony Hinojosa

• Designing detailed marketing plans for small businesses and entrepreneurs
• Training and educating small business owners on fundamental marketing practices
• Developing business strategies by conducting comprehensive market research and competitor analysis.
• Social media and web optimization for the internal Kern Women's Business Center

• Develop strategic insights with emphasis in reaching Latino communities and Black diasporas
• Led national go-to-market brand campaigns that have helped brands gain 96% overall positive sentiment score on social media
• Led account management work streams for national brands such as AT&T Dream In Black and Expedia
• Supervise and coordinate work of the marketing team, including graphic designers, copywriters, digital marketing specialists, and other staff
• Set clear goals and provide direction and support

AT&T Dream In Black

● Essence Festival
○ Garnered 435k hashtag #dreaminblack campaign impressions through social media tactics such as leveraging influencers and sweepstake messaging
○ Boosted site traffic by gaining 45k unique visitors on AT&T’s Dream In Black website
○ Aided in gaining 25k contest entries for a national sweepstakes promotion

AT&T Black Future Month
○ Gained 6M+ impressions during the month of February 2023 through paid and organic media efforts
○ Achieved a 89% year over year increase in national contest entries in 2023 in comparison to the program's 2022 efforts
○ Provided insight on multicultural celebrities that would bring social and digital tactics to life

• Primarily hunter role responsible new business development and lead generation
• Attended events to create relationships with potential clients and manage existing relationships
• Created and developed social media rollout plans to garner brand awareness
• Maintained and managed relationships with key decision makers to upsell services

• Responsible for 3 student facilities and lead multiple programs, events and promotions
• Coordinated department promotions for SRC, Game Room, and Oasis Center which increased student attendance by 3%
• Led strategic initiatives that targeted specific students to attend student events
• Managed a team of designers and copywriters to achieve client's attendance goals
• Collaborated with directors and managers to achieve success in marketing efforts by introducing social media tactics that increased account following by 400 in 14 months.

• Documented discovered behavior patterns and relationship dynamics to inform accurate and effective treatment planning
• Encouraged clients to express feelings and discuss life events in order to help each person develop personal and relational insights
• Worked with parents and teachers to implement consistent behavior therapy techniques at home and in school
• Taught clients anger management techniques, relaxation skills, impulse control, social skills, emotional coping skills and functional living skills.