JOHNATHAN MARK
Houston
Summary
Strategic marketer with almost 10 years of direct response, social media, and traditional campaign experience. Initiated event marketing execution for Uber Inc. which resulted in 126% YoY customer growth across the country. Connects brands to target consumers through the use of creative and thoughtful media strategy.
Overview
16
16
years of professional experience
Work History
Founder
Trill On Wheels Hip-Hop Party Bike
Houston
01.2021 - Current
- Created unique hip-hop themed party bike experiences for diverse audiences.
- Coordinated event logistics to ensure timely setup and seamless operations.
- Managed bookings and customer inquiries to improve client satisfaction.
- Developed marketing strategies to effectively promote events via social media.
- Trained staff on safety protocols and operational procedures for successful event execution.
- Oversaw maintenance of party bike equipment to guarantee reliable performance.
Senior Operations Manager
CloudKitchens
Houston
08.2020 - 02.2023
- As an Operations Manager, I build dozens of strategic brand marketing plans to push over 80 kitchen operators to profitability and provide training and policies for long-term success.
- Penetrated new audience segments through the use of clever social media marketing and event marketing strategy for the launch of over 80 virtual restaurant operators.
- Performed thorough market research daily which involved competitive analysis through Google Data Studio to effectively communicate our client's value proposition.
- Coordinated relationships with the City of Houston and relevant stakeholders from the city's permitting departments through weekly coordination calls.
- Launched 4 facilities across the state of Texas within 6 months while maintaining exemplary client marketing support to existing operators by crafting weekly blogs and newsletters.
- Offered pricing and marketing budget recommendations to over 80 virtual restaurant operators which yielded an average of 64% WoW growth.
- Efforts across department lines to improve quality of life in our 4 regional facilities through brand training and technical policies.
Regional Event Marketing Manager
Uber Technologies, Inc.
Dallas
07.2015 - 07.2019
- As a Marketing Manager, I regularly executed over 200 integrated, data-driven marketing plans and campaigns that are analytical by design while providing thorough context.
- Conceived branded partnerships and programs with the Dallas Cowboys, University of Texas Student Life, Texas Rangers, Texas Tech Student Organizations, Sun City Music Festival, the Houston Texans and countless non-profit organizations, special events, and vendors to acquire over 30000 new rider signups.
- Project managed marquee marketing campaigns such as Black History Month, UberWISH, UberKittens, UberIceCream, Ford Tough Tailgate, EA Sports Madden Launch to reward existing rider base and increase brand sentiment among riders.
- Recruited over 1500 driver-partners from Southern Dallas through 'DriveSouth' in partnership with Mayor Rawling's GrowSouth marketing plan and program planning.
- Developed and operated a training program for over 100 Brand Ambassadors and contractors who operate our Uber Breathalyzer Kiosk as well as sign up new student's and riders at Universities, sporting events, bars, and festivals.
- Leveraged relationships with the United Way, For Oakcliff, NeighborUP, Fair Park Association, and other community groups to deepen Uber's commitment to the city of Dallas which led to a 40% growth in driver supply hours.
- Quantified the impact of the campaigns by tracking user engagement metrics, ROI, and other key metrics for our marketing programs.
Sales Planner
Pandora Media Inc.
Dallas
10.2012 - 07.2015
- As a Sales Planner, I served as the primary contact to 2 sales executives and was responsible for assisting the sellers in all pre-sale aspects of the marketing lifecycle.
- Created 12-14 strategic marketing plans and C-level presentations per week to increase deal size, drive revenue, and gather testimonials from clients.
- Quarterbacked the implementation of audio, video, and display branding campaigns from McDonald's, Ford, Dr. Pepper among others totaling over $10M annually.
- Optimized campaigns while also contributing feedback and post-campaign case studies to influence incremental dollars. Averaged $45k/month in up-sold spending.
- Owned brainstorm sessions with internal teams to discuss consumer insights and brand alignment to garner the most creative and strategic media plans for RFPs.
- Coordinated and analyzed research requests using Nielsen @Plan, comScore, and Pandora's internal tools. Turned complex data into visual stories and ideas.
- Mentored, afforded guidance, and trained over 30 new hires.
- Deepened relationships through technical assistance to over 75 external clients & ad agencies.
- Client Services Superstar Q4 2013
Communication Strategist
Goodby, Silverstein & Partners
San Francisco
02.2010 - 01.2012
- As Communication Strategist, I was a member of the media team for Got Milk?, Foster Farms, Propel, and Chevy that crafted the day-to-day implementation of our communication strategies and press releases.
- Supervised and negotiated media advertising budgets totaling over $20M annually to secure OOH, Radio, TV, Print, and Digital marketing programs.
- Performed competitive analysis through Stradegy and AdRelevance to identify technical marketing opportunities and understand the competitive landscape for clients.
- Analyzed primary research from focus groups and secondary research from Mintel, comScore, and eTelmar to make recommendations for marketing campaigns.
- Lead and owned all marketing campaign timelines by hosting organizational meetings with creative teams, vendors, and partner agencies for successful campaign launches.
- Established, guided, and tracked all media authorizations for job-related client billing.
Education
Graduate Studies - Media Planning Boot Camp
Miami Ad School
Miami, FL01.2010
Bachelors (BBA) - Marketing
University of North Texas
Denton, TX01.2009
Skills
- Event coordination
- Social media marketing
- Market research
- Brand strategy development
- Customer relationship management
- Project management
Accomplishments
Goldman Sachs 10000 Small Buisnesses Graduate
Timeline
Founder
Trill On Wheels Hip-Hop Party Bike
01.2021 - Current
Senior Operations Manager
CloudKitchens
08.2020 - 02.2023
Regional Event Marketing Manager
Uber Technologies, Inc.
07.2015 - 07.2019
Sales Planner
Pandora Media Inc.
10.2012 - 07.2015
Communication Strategist
Goodby, Silverstein & Partners
02.2010 - 01.2012
Graduate Studies - Media Planning Boot Camp
Miami Ad School
Bachelors (BBA) - Marketing
University of North Texas