Proven leader in strategic marketing and sales, elevated Realty Pro 100-HRC's market position through data-driven decision-making and creative direction. Expert in CRM management, I've led teams to achieve significant growth, leveraging content strategy for enhanced brand engagement. Skilled in fostering robust client relationships, my approach combines analytical acumen with innovative thinking to drive results.
Overview
25
25
years of professional experience
Work History
Managing Chief Marketing Officer
Realty Pro 100- HRC
03.2023 - Current
Active Principal/Chairman as well as CMO for Orange County's #2 ranked RE brokerage firm. Successful independent firm with major affiliate connections and key investors. Oversee close to 90 agents as well as a small staff.
CMO
Drove lead generation efforts through multi-channel marketing campaigns aimed at attracting new prospects.
Directed and motivated high-performing team to achieve strategic goals and objectives.
Conducted in-depth market research to identify emerging trends and opportunities for growth.
Led sales management efforts to drive revenue and increase market share.
Developed brand identity and positioning strategies to enhance brand recognition and loyalty.
Implemented digital marketing campaigns to increase online visibility and engagement.
Formulated and executed comprehensive marketing strategies to reach target audiences and drive brand awareness.
Director of Sales and Marketing
Pulse Marketing Agency
01.2020 - 03.2023
Direct Agency Experience, D2C, CPG, SaaS, Ecommerce
Helped create, market, outsource, and facilitate higher visibility for many companies in the CPG, wholesale, D2C, industries.
Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Analyzed sales and marketing data for improved strategies.
Entertainment Events Manager (Self Employed)
JDavid Media
01.1999 - 04.2020
Enhanced audience engagement by implementing innovative event themes and interactive activities.
Managed volunteer staff during large-scale events, providing clear direction and guidance while maintaining a positive working environment.
Streamlined event planning processes for increased efficiency and cost effectiveness.
Ensured adherence to safety regulations and protocols during events, maintaining a secure environment for all attendees.
Developed strong relationships with vendors, securing high-quality entertainment options at competitive prices.
Managed approximately 30 incoming calls, emails and faxes per day from customers.
Health Life Insurance Agent
ICAN Financial
11.2018 - 03.2020
Developed robust referral network by forging partnerships with local businesses and professionals within complementary industries such as financial planning or real estate.
Initiated cold calling campaigns to prospect potential clients and generate leads.
Utilized negotiation skills to close deals and secure new business opportunities.
Applied effective sales techniques to promote products and services to target customers.
Demonstrated extensive knowledge of insurance policies to address client inquiries and provide recommendations.
Managed client relationships by providing personalized service and addressing individual needs.
Regional Sales Director
Avalon Shutters
10.2016 - 10.2018
Direct partner with Home Depot- the goal was to partner with HD and create a more seamless D2C experience within the home improvement sector. Worked with the entire west coast region, spent a fair amount of time learning the big box retail procedures, visiting store locations, as well as improving upon SOP's
Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
Managed sales team of 23 employees.
Developed and executed sales plans for consistent growth in revenue and profitability.
Provided accurate forecasts based on comprehensive data analysis which informed decision-making across various departments within the company.
Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
Senior Clinical Operations Manager
Optimal Health Straw Chiropractic
11.2013 - 10.2016
Analyzed data trends to provide insights and recommendations for strategic decision-making.
Managed budgets effectively to ensure projects were completed within financial constraints.
Coordinated project timelines, tasks, and resources to achieve successful outcomes.
Led campaigns from conception to execution, optimizing messaging and reaching target audiences.
Conducted in-depth market research analysis to identify opportunities and threats in the industry.
Collaborated with cross-functional teams to implement cohesive strategies and achieve shared goals.
Developed strategic partnerships with external stakeholders such as pharmaceutical companies or other healthcare providers to expand services offered.
Built more than 100 patient charts and enhanced organizing systems to improve record keeping procedures.
Sales Executive - Key Accounts
Vintage Cellars
08.2006 - 10.2013
Provided valuable insights into client preferences by gathering detailed feedback on products and services offered.
Negotiated contracts with key accounts, ensuring mutual benefits and long-term partnerships.
Conducted regular check-ins with key accounts to discuss progress towards goals, address concerns, troubleshoot issues, and explore new opportunities for collaboration.
Established relationships with key decision makers in order to maximize sales opportunities.
Maintained strong relationships with key customers and stakeholders.
Increased sales by building strong relationships with key accounts and understanding their unique needs.
Education
Associate of Arts - Business Management
San Diego Miramar College
San Diego, CA
05.2004
Skills
Data-driven decision-making
CRM Management
Creative Direction
Content Strategy
Problem Solving
Flexibility
Emotional Intelligence & People Skills
Partnership Development
Influencer Marketing
Employer Branding
Advertising Campaigns
Timeline
Managing Chief Marketing Officer
Realty Pro 100- HRC
03.2023 - Current
Director of Sales and Marketing
Pulse Marketing Agency
01.2020 - 03.2023
Health Life Insurance Agent
ICAN Financial
11.2018 - 03.2020
Regional Sales Director
Avalon Shutters
10.2016 - 10.2018
Senior Clinical Operations Manager
Optimal Health Straw Chiropractic
11.2013 - 10.2016
Sales Executive - Key Accounts
Vintage Cellars
08.2006 - 10.2013
Entertainment Events Manager (Self Employed)
JDavid Media
01.1999 - 04.2020
Associate of Arts - Business Management
San Diego Miramar College
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