Summary
Overview
Work History
Education
Skills
Software
Timeline
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John C. Bengtson

John C. Bengtson

Mesa,AZ

Summary

Seasoned Sr. SEO Analyst offering 9 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Overview

7
7
years of professional experience

Work History

Senior SEO Analyst

Gannett Co, Inc./Reach Local
Phoenix, AZ
09.2017 - 05.2020
  • Lead SEO Analyst for Reach Local.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Researched and analyzed competitor websites and advertising links to gain insight into new strategies.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Planned, ran and analyzed client PPC initiatives with social media team through campaigns to increase sales, generate leads and promote brand awareness.
  • Collaborated with SEO team members to investigate critical SEO-related issues and provided impactful solutions on campaigns.
  • Optimized landing pages for search engine marketing by audits to achieve increased traffic to client website campaigns.
  • Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Analyzed SEO outreach goals and presented findings to clients.
  • Collected and analyzed Web metrics such as visits, time on site, exiting and page views per visit.
  • Built, implemented and updated effective SEO strategies.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Identified appropriate KPIs and reported key metrics from digital campaigns on monthly reports.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Maintained continuous check on Google Analytics, Google Search Console and Data Analytic Metrics, optimizing and enhancing campaigns based on current trend data.
  • Developed paid client ads for use on diverse social media platforms to be utilized.
  • Created customized marketing materials to increase product awareness.
  • Award for Client Satisfaction 2017.

Digital Marketing/SEO Analyst

Goe3 - Ev Universal Quick Charging Stations
Scottsdale, AZ
10.2016 - 04.2017
  • Partnered with graphic designers and creating content and promoting ad campaigns for organic reach on social media platforms.
  • Strategized blog article content based on Google Analytics data, geographical targeting and keyword planning.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction..
  • Approved, reviewed and edited all content flowing to e-commerce websites, approving over 8 pieces of content per month.
  • Researched keywords with for individual website content and content for blogs and articles for social media platforms.
  • Managed Meta Tags and Alt Tags for websites.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Google My Business Listing Management for websites that were being advertised.
  • Strategized content based on Google Analytics data, geographical targeting and keyword planning.
  • Tracked and leveraged data trends, aggregate statistics and volume fluctuations to hone performance metrics.

Digital Marketing/SEO Analyst

Gruber Companies
Phoenix, AZ
05.2015 - 05.2016
  • Managed SEO for Gruber Power and Communications company websites.
  • Created dynamic SEO strategies for traffic to exceed market competitors and meet website needs for online traffic.
  • Incorporating Meta tags, Alt Tags, H1s, keyword research, indexing of pages, and re-optimizing content with new keywords.
  • Utilized Drupal front end/back end CMS for websites.
  • Supervised and managed Identification of appropriate marketing channels and target customers for social media campaigns.
  • Maintained high level of understanding of industry standards and trends.
  • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
  • Developed SEO Strategies through Google Analytic data demonstrating products to show potential customers to encourage purchases.
  • Provided Google My Business listing management utilized for Gruber websites.
  • Supervised and managed PCC (Pay Per Click) listing and advertisement campaigns.
  • Created Ad Extensions to be displayed in PPC Ads to be shown online.
  • Saved Gruber Companies 7K monthly on Google PPC campaigns.
  • Provided thorough monthly reports to superiors on organic and paid search results with websites.
  • Researched competitor keywords and product content for informational data to utilize for Gruber websites.
  • Given award for 2015 for doubling website revenue for Gruber Companies.

Website Designer/SEO Analyst

Comstock Mobile Web
Hillsboro, OR
08.2011 - 11.2014
  • Responsible for mobile web design/SEO.
  • Assisting start-up and small companies with corporate needs including standard web design, search engine optimization (SEO), social media management, and graphic design.
  • Knowledge of HTML 5.
  • Creation of graphic designed company logos and cover banners for Facebook, Twitter, LinkedIn, and other social media communities.
  • Gimp 2.8 utilized for graphic design.
  • Creation of standard and mobile websites made with Kompozer, Dreamweaver, Microsoft SharePoint Designer, and Microsoft Expression Web 4.
  • Creation of social media page platforms including Facebook, Twitter, Google +, and LinkedIn.
  • Creating e-commerce pages for both desktop and mobile websites for services and products.
  • Email marketing and technical consultation.
  • B2B business sales calls.
  • 30 calls per day of advertising services.
  • Did tech support for clients that needed help on their websites.
  • Taught individual small business clients social media curation and post engagement for their business and importance of social media for their business.

Education

Bachelor of Science - History/Political Science

Portland State University
Portland, OR

Master of Science - Urban & Environmental Planning

Arizona State University
Tempe, AZ

Skills

    Keyword Optimization

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Software

SEMRush

WordPress

Squarespace

Drupal

AHREFS

Google Analytics

Google Search Console

Google My Business

Social Media Management

Project Management

Salesforce

Google Page Speed Insights

Screming Frog

WP Bakery

Elementor

Timeline

Senior SEO Analyst

Gannett Co, Inc./Reach Local
09.2017 - 05.2020

Digital Marketing/SEO Analyst

Goe3 - Ev Universal Quick Charging Stations
10.2016 - 04.2017

Digital Marketing/SEO Analyst

Gruber Companies
05.2015 - 05.2016

Website Designer/SEO Analyst

Comstock Mobile Web
08.2011 - 11.2014

Master of Science - Urban & Environmental Planning

Arizona State University

Bachelor of Science - History/Political Science

Portland State University

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John C. Bengtson