Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Hobbies and Interests
Work Availability
Work Preference
Quote
Software
Languages
Interests
Websites
Certification
Timeline
Hi, I’m

John Hegedus

San Diego,CA
John Hegedus

Summary

Strategic marketing executive with 12+ years of experience launching brands, scaling growth, and leading go-to-market execution across Fortune 100s, startups, small businesses, and agencies. Proven track record driving impact at Meta, building GTM engines from the ground up, and delivering measurable results across eCommerce, FinTech, SaaS, and civic tech. Expert in product marketing, brand strategy, content, and cross-functional leadership—with hands-on experience leading campaigns that have reached millions and driven 9-figure revenue. Builder at heart, blending creative vision with performance marketing, data, and storytelling to move both metrics and people.

Overview

13

Years of marketing experience

12

Years of advertising experience

14

Years of design experience

15

Brand identities created

10

Websites built from end-to-end

16

Years as an entrepreneur

Work History

Collective Solutions Inc.
San Diego, CA

CHIEF MARKETING OFFICER
09.2024 - Current

Job overview

  • Led go-to-market strategy, brand identity, and content operations for ORB-a civic tech platform empowering collective action at scale.
  • Built and launched full GTM road map across 7+ social platforms, integrating content strategy and operations with AV playbooks for launch teams.
  • Defined and executed brand voice, identity, and platform positioning across channels and product.
  • Produced high-impact video, motion, and static campaigns to activate user-generated civic storytelling.
  • Spearheaded investor pitch development and growth strategies to drive adoption and funding.
  • Developed SOPs and launch systems supporting platform growth, engagement, and outreach.
  • Impact: Positioned ORB as a bold, accessible solution for real-world organizing and digital engagement across communities.

Jucebox Studio
San Diego, CA

FOUNDER, CREATIVE DIRECTOR
03.2023 - Current

Job overview

  • Launched boutique creative agency bringing bold brand identity, web strategy, and marketing expertise to small businesses, startups, and founders.
  • Directed 12+ branding and web projects, generating over $1M in client revenue and 10M+ impressions.
  • Designed scalable websites on Shopify, Wix, and custom platforms to drive e-commerce and lead-gen performance.
  • Built positive organizational culture that fostered creativity, innovation, and employee engagement.
  • Led strategic planning process to define business goals and ensure alignment across all departments.
  • Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
  • Developed key operational initiatives to drive and maintain substantial business growth.

Meta
San Diego, CA

SENIOR PRODUCT MARKETING MANAGER 5
01.2024 - 12.2024

Job overview

  • Led GTM strategy and adoption for Meta's Signals Integrity tools, including Conversion API (CAPI), to enhance advertiser performance and data resilience in a privacy-first environment.
  • Spearheaded 'Powering Effective Ads with Data' initiative, driving product education and cross-functional alignment across GTM, Product, and Sales.
  • Developed persona-based messaging, enablement content, and onboarding materials that increased CAPI awareness and activation.
  • Closed attribution gaps by aligning Pixel and CAPI workflows to strengthen signal accuracy and campaign efficiency.
  • Partnered with Engineering, Data Science, and Growth teams to launch A/B tests, feedback loops, and post-launch optimization efforts.
  • Elevated CAPI adoption across advertiser segments and improved retention through targeted training and value prop refinement.
  • Impact: Improved CAPI adoption and attribution accuracy across advertiser segments. Strengthened Meta's signal ecosystem with scalable GTM infrastructure and retention strategies.

CooperSurgical
San Diego, CA

SENIOR PROJECT MANAGER - MARTECH
06.2023 - 01.2024

Job overview

  • Led $8M digital transformation and rebrand initiative for California Cryobank, managing end-to-end execution across brand, content, and web development.
  • Managed full project lifecycle, including wireframes, UX copy, stakeholder coordination, and timeline execution.
  • Directed weekly cross-functional team meetings across internal teams, CoSi, and AXIS agency partners.
  • Delivered brand and content requirements for a seamless cross-platform user experience.
  • Analyzed GA4/Google Analytics performance data to inform CRO and marketing optimizations.
  • Facilitated cross-functional understanding of the sperm donor pipeline, enhancing collaboration between operations, product, and marketing.
  • Impact: Delivered a seamless user experience and brand modernization across platforms-driving engagement and laying the foundation for ongoing digital growth.

Meta
San Diego, CA

SENIOR PRODUCT MARKETING MANAGER 5
11.2022 - 05.2023

Job overview

  • Oversaw GTM and growth strategy for Meta's $15B Shops Ads ecosystem. Scaled product adoption across North America and improved sales enablement and internal alignment.
  • Built NA GTM roadmaps in partnership with cross-functional leaders to drive revenue and operational outcomes.
  • Created messaging frameworks, training decks, and product positioning tools to grow Shops Ads usage.
  • Established feedback loops and SME collaboration to inform roadmap prioritization and product optimization.
  • Delivered internal brand updates, enablement content, and adoption reports that streamlined cross-team workflows and reduced churn.
  • Impact: Delivered a seamless user website experience and timeless brand identity.

Meta
San Diego, CA

SENIOR PRODUCT MARKETING MANAGER 4
05.2022 - 11.2022

Job overview

  • Led inbound and outbound marketing initiatives for Meta Advertiser Automation Shop and App products, as well as product enhancements to increase adoption rates for: Advantage+ App Campaigns, Advantage+ Catalog, and Advantage+ Shopping Campaigns (ASC).
  • Launched GTM strategy for Advantage+ Shopping Campaigns, helping scale the product to a $9B run rate in year one.
  • Built cross-functional enablement assets, internal communications, and customer training programs to drive adoption.
  • Streamlined campaign planning for App and Catalog products by eliminating SKAdNetwork reset limitations.
  • Produced roadmap updates and KPI dashboards to align executive leadership across product and marketing.
  • Enhanced ASC product feedback process using automation, resulting in increased efficiency, and streamlined communication.
  • Improved campaign efficiency by removing SKAdNetwork reset delays for iOS14+ App campaigns.
  • Built a market lens analysis to track competitor messaging, trends, and market shifts.
  • Impact: Boosted advertiser automation performance and campaign planning speed while increasing internal alignment on product roadmap execution and growth strategy.

Bank of America
Charlotte, NC

AVP, DIGITAL MARKETING - DESKTOP & MOBILE
05.2018 - 05.2022

Job overview

  • Led development and execution of high-impact digital campaigns across desktop and mobile platforms, driving ROI through targeted strategy, segmentation, and performance analytics.
  • Launched and scaled 6,000+ campaigns, generating 18B+ impressions, 300K units, and $170M+ in ROI.
  • Increased 2021 YoY ROI by +56% and units sold by +30% through segmentation and testing strategies.
  • Managed 700+ targeted ads per month, leading creative and audience segmentation across B2B and B2C segments.
  • Enhanced mobile campaign performance with a +128% YoY lift via personalized, data-driven strategies.
  • Migrated campaigns to Sparta platform, enabling responsive and scalable ad delivery across digital channels.
  • Built dashboards for campaign analytics, leading emergency geo-targeted relief campaigns during national events.
  • Impact: Delivered consistent revenue growth through scalable digital strategy and analytics innovation, while improving operational efficiency and campaign speed across a national financial platform.

Primrose Agency
Charlotte, NC

CO-FOUNDER, CEO
01.2019 - 12.2021

Job overview

  • Founded and led boutique creative agency delivering branding, event marketing, and digital strategy for startups and mission-driven organizations.
  • Scaled agency from launch through exit, leading all strategy, client service, and creative delivery.
  • Produced brand identities, messaging frameworks, and omni-channel campaigns that elevated client visibility and conversions.
  • Developed and led experiential marketing events, driving community engagement and brand awareness.
  • Built agile creative team and delivery model that supported high-impact projects across retail, tech, and nonprofit clients.
  • Led all operations-from client acquisition and pitching to final delivery-ensuring on-time, on-budget success across every engagement.
  • Impact: Positioned Primrose as a trusted partner for brands seeking elevated design, storytelling, and digital growth strategy. Successfully exited in 2021 after a 3-year run of profitable growth and creative innovation.

Schleich USA Inc
Greenville, SC

MARKETING MANAGER
06.2016 - 05.2018

Job overview

  • Owned North America marketing strategy and execution for Schleich's toy products, leading digital, trade, creative, and brand efforts.
  • Built Schleich's first global Amazon storefront-owning layout, copy, creative, training materials, and localization across 15+ languages.
  • Directed B2C product marketing to grow brand awareness and customer loyalty.
  • Executed trade show activations generating $3.5M+ in new business.
  • Led multi-channel campaigns (TV, print, digital, social, email).
  • Developed persona-driven plans for launches and core product lines.
  • Designed co-branded campaigns with MARVEL, Amazon, Nat Geo, Toys'R'Us, Tractor Supply.
  • Managed PR/social agencies, surpassing KPIs via integrated storytelling.
  • Built analytics dashboards to track behavior and improve conversion strategy.
  • Impact: Expanded US market share and elevated Schleich's brand through strategic partnerships, high-visibility campaigns, and data-driven marketing.
  • Positioned Schleich as a premium, story-driven toy brand with an emphasis on imagination, learning, and quality.

COAST Apparel

MARKETING MANAGER
05.2013 - 05.2016

Job overview

  • Led the full marketing function for COAST Apparel, driving brand growth through digital strategy, content development, influencer partnerships, and omni-channel campaigns.
  • Developed and executed integrated marketing strategies across social, paid media, print, and events
  • Increased social media-driven web traffic by 106% YoY through targeted content and influencer partnerships
  • Designed and produced creative assets for digital campaigns, ecommerce, and retail activations
  • Launched and managed COAST’s Student Ambassador Program, resulting in a 12% monthly sales lift
  • Directed regional trade shows and brand events to boost awareness and retail engagement
  • Owned marketing budget and forecasting; aligned cross-functional teams to support growth goals
  • Analyzed market trends and campaign performance to inform strategy and optimize ROI
  • Impact: Significantly expanded brand reach and customer acquisition while laying the foundation for scalable digital and grassroots marketing programs.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Education

Clemson University
Clemson, SC

Bachelor of Science from Marketing
05.2016

University Overview

Skills

  • Product Marketing
  • Brand Strategy
  • Go-To-Market (GTM) Strategy
  • Content Strategy
  • Creative Direction
  • Growth Marketing
  • Demand Generation
  • Lifecycle & Retention Marketing
  • Performance Marketing
  • Messaging & Positioning
  • B2B & B2C Marketing
  • E-commerce & SaaS Marketing
  • Campaign Strategy
  • Persona Development
  • Funnel Optimization
  • Marketing Automation (HubSpot, Salesforce, Klaviyo, Marketo)
  • Email Marketing & Drip Campaigns
  • Paid Media Strategy (Meta Ads, Google Ads, LinkedIn Campaigns)
  • A/B & Multivariate Testing
  • SEO / SEM / PPC
  • Conversion Rate Optimization (CRO)
  • UX/UI Collaboration & Web Strategy (WordPress, Shopify, Webflow)
  • Analytics Tools: GA4, Looker Studio, Amplitude, Segment, Hotjar
  • CRM Management
  • Cross-Functional Team Leadership
  • Stakeholder Management
  • Partner & Channel Marketing
  • Agency & Vendor Management
  • Budgeting & Forecasting
  • KPI & Performance Tracking
  • International & Localization Strategy
  • Asana, Notion, ClickUp, Trello, Jira
  • Figma, Canva, Adobe Creative Suite
  • Miro, Airtable, Mondaycom

Accomplishments

Accomplishments

    Meta (Product Marketing Manager)

  • Led global go-to-market strategy for Meta’s Shops Ads and Advantage+ campaigns, contributing to a $20 billion dollar annual revenue stream.
  • Developed persona-based messaging and sales enablement that increased product adoption and reduced campaign setup time for advertisers.
  • Drove cross-functional GTM alignment across product, sales, and marketing teams for e-commerce automation tools.

    • Jucebox Studio (Founder & Creative Director)

  • Launched or rebranded 15+ brands across industries with end-to-end strategy, branding, and web development.
  • Built Shopify and Wix websites that helped generate over $1M+ in combined client revenue.
  • Designed content and performance marketing strategies that achieved 10M+ impressions across social and digital channels.

    • Collective Solutions / ORB (Fractional CMO)

  • Built brand identity, positioning, and full-stack marketing engine for ORB, a civic tech platform.
  • Developed GTM strategy and content calendar for launch across 8+ channels, helping drive platform awareness and early adoption.
  • Led social content creation and AV strategy to support community building and investor engagement.

    • CooperSurgical (Sr. Project Manager)

  • Oversaw an $8M brand and website relaunch for California Cryobank, aligning cross-functional teams across marketing, dev, and content.
  • Analyzed Google Analytics and performance metrics to optimize UX and increase engagement across conversion points.

    • Bank of America (AVP, Digital Marketing)

  • Managed 6,000+ digital campaigns across desktop and mobile platforms, generating $170M in ROI.
  • Increased YoY ROI by 56% and delivered +128% growth in mobile revenue through segmented, high-performing creative.

Affiliations

Affiliations
  • VP, Programming & Social Media, Charlotte Interactive Marketing Association, 2019-2020
  • Featured Speaker, Meta Marketing, App Leadership Summit
  • Freelance Brand Coach, Jucebox

Hobbies and Interests

Hobbies and Interests
  • Building Conscious Brands & Ethical Marketing
  • Community-Driven Campaigns & Civic Innovation
  • Personal Growth & Mindset Development
  • Mentorship & Creative Collaboration
  • Wellness, Fitness, and Outdoor Exploration
Availability
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Work Preference

Work Type

Full TimePart TimeContract WorkGig Work

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementCompany CultureWork from home optionHealthcare benefits

Quote

"Marketing is more than metrics — it’s about building brands people believe in, solving problems with creativity and data, and turning big ideas into momentum that moves both business and community forward."
John Hegedus

Software

HTML & CSS

HubSpot, Salesforce, Marketo, Klaviyo, Mailchimp

Google Analytics (GA4), Looker Studio, Amplitude, Mixpanel, Segment

Meta Ads Manager, Google Ads, LinkedIn Campaign Manager

WordPress, Webflow, Shopify

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva

Asana, Trello, Jira, Mondaycom, ClickUp

Slack, Microsoft Teams, Zoom

Languages

English
Native or Bilingual

Interests

Photography: Capturing moments that tell a story, reflecting both personal and brand narratives

Design: Engaging in visual storytelling through various mediums, enhancing brand aesthetics​

Cooking and Mixology: Experimenting with flavors and presentations, paralleling the creativity in marketing campaigns​

Community Engagement: Volunteering and participating in local initiatives allow me to give back and stay connected to the communities I serve​

Reading: Staying updated with the latest in marketing, technology, and leadership to drive innovation

Workshops and Webinars: Attending sessions to refine skills and stay ahead in the dynamic marketing landscape​

Yoga and Meditation: Practicing mindfulness to maintain balance and foster creative thinking​

Global Exploration & Cultural Immersion: I thrive on stepping into new cultures, believing that immersing myself in diverse traditions and perspectives expands my own worldview

Websites

Certification

  • Meta – Strategic Communication
    Credential ID: 80761303
    Skills: Marketing Communications, Advertising, Marketing Strategy, Marketing Technology
  • Meta – Help People Know All the Things
    Credential ID: 80772762
    Skills: Marketing Communications, Advertising, Marketing Strategy, Marketing Technology
  • Meta – Crucial Integrations
    Credential ID: 80771784
    Skills: Marketing Strategy, Marketing, Marketing Technology
  • Meta – Making Virtual Presentations Amazing (Recording)
    Credential ID: 80762418
    Skills: Marketing Communications, Marketing Strategy, Marketing, Marketing Technology
  • Meta – Workplace for HR Professionals
    Credential ID: 80770100
    Skills: Internal Comunications, Community Engagement, Workplace Experience

Timeline

CHIEF MARKETING OFFICER
Collective Solutions Inc.
09.2024 - Current
SENIOR PRODUCT MARKETING MANAGER 5
Meta
01.2024 - 12.2024
SENIOR PROJECT MANAGER - MARTECH
CooperSurgical
06.2023 - 01.2024
FOUNDER, CREATIVE DIRECTOR
Jucebox Studio
03.2023 - Current
SENIOR PRODUCT MARKETING MANAGER 5
Meta
11.2022 - 05.2023
SENIOR PRODUCT MARKETING MANAGER 4
Meta
05.2022 - 11.2022
CO-FOUNDER, CEO
Primrose Agency
01.2019 - 12.2021
AVP, DIGITAL MARKETING - DESKTOP & MOBILE
Bank of America
05.2018 - 05.2022
MARKETING MANAGER
Schleich USA Inc
06.2016 - 05.2018
MARKETING MANAGER
COAST Apparel
05.2013 - 05.2016
Clemson University
Bachelor of Science from Marketing

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