Summary
Work History
Education
Skills
Additional Information
Timeline
BusinessAnalyst
John  Sydnor

John Sydnor

SaaS Sales Leadership
Columbus,OH

Summary

John Sydnor has been successful for over two decades working both domestically and internationally with enterprises specializing in new business development, marketing technology, revenue acceleration, and advanced analytics.

John has been successful building and participating in high-performing organizations in the midst of rapid growth periods, and/or industry paradigm shifts while engendering the respect and loyalty from those with whom he has been missioned with leading and collaborating. He has consistently maximized sales, profits, market share, employee morale and stakeholder value.

Functionally, John has gained extensive expertise in building new sales/marketing teams, go-to-market strategies, efficacious demand generation models, extraordinary customer relationship management best practices, and organizational realignment to provide a foundation for accretive operational revenue.

He has applied these skills leading teams in industries spanning marketing technology, advertising, pharmaceutical/life sciences, insurance and finance. John has unique experience spanning from early stage startups (pre-IPO) to Fortune 20 organizations such as IBM, Oracle, Apple Computer, Publicis, Morgan Stanley and various emerging technology firms where he has led efforts in digital marketing, technology consulting, data analytics, predictive modeling, and digital asset management.

Mr. Sydnor also has extensive financial experience having worked in investment banking, wealth management and leadership positions at a hedge fund and private equity firm earning various FINRA license certifications (Series 7, 24, 31, 53, 63, 65, 66 and 79).

Mr. Sydnor graduated from the University of Michigan (Ann Arbor, MI) with a Bachelor degree in General Studies with concentrations in Economics and Computer Science, and a Master in Business Administration from the J.L. Kellogg Graduate School of Management, Northwestern University (Evanston, IL).

Currently, John is a senior enterprise sales executive for Medallia, a digital services and customer experience (CX) technology firm and lives in Columbus, Ohio where he resides with his wife Mara, and adult children Hayden and Mackenzie.

Associations:

Operating Committee Member, Securities Industry and Financial Markets Association (SIFMA), (2008-2010)

Executive Board of Directors, Purdue University Research and Technology Center (2009-2011)

Executive Mentor, Technology Entrepreneurship and Commercialization (TEC) Institute, The Ohio State University (2011- 2015)

Executive Board of Directors, American Red Cross of Greater Columbus (2012-2016)

Lecturer, Northwestern University, J.L. Kellogg Graduate School of Business

Lecturer, Ohio State University, Max M. Fisher Graduate School of Business

Pelotonia Cancer Research, Fundraiser (2014 – Present)

Meals on Wheels, Volunteer Driver (2014 – Present)

Pan Ohio Cancer Research, Fundraiser (2020 – Present)

Work History

Senior Enterprise Sales Director

Medallia, LLC
07.2022 - Current
  • Recruited to assist with go-to-market messaging, sales execution strategies, identify new channel relationships, and correctly forecast revenue attainment for SaaS- based customer experience (CX)/employee experience (EX) platform
  • Achieved sales goals and service targets by cultivating and securing new customer relationships while simultaneously redefining mature ones
  • Compiled and analyzed data to determine approaches to improve sales and performance

VP, New Business Development Manager

Payoda Technologies
04.2021 - 07.2022
  • Sole sales person/individual contributor in US contracted to grow bottom-line profits in US/North America
  • Spearheaded cross-functional teams from delivery, go-to-market messaging, sales execution strategies, management of channel relationships
  • Envisioned development of new inside sales methodology resulting in 75% increase in market qualified leads
  • Co-created and executed 1st global webinar model during initial Covid-19 restrictions
  • Achieved company's first new client in healthcare sector

Growth Officer, New Business Development Manager

The Shipyard, LLC
2019 - 2021
  • Recruited as individual contributor to independent digital advertising agency to help articulate new business development strategy for proprietary SaaS-based customer data platform (CDP)
  • Exceeded 2018-2020 annual quota target ($3MM) and achieved 105% and 109% of quota respectively
  • 2019 and 2020 achieved six competitive wins
  • Represented company and promoted products at conferences and industry events.
  • On Due Diligence which led to successful acquisition of creative agency

Director

Prosper Insights & Analytics
2017 - 2019
  • Hired as individual contributor for emerging SaaS-based data analytic consumer research/software entity to overhaul operational capabilities in analytic and propensity modeling, go-to-market strategy and improve strategic client relationships while building new channel partnerships to drive new business development
  • Redesigned website enhancing demand generation opportunities by 205% YoY from 2017 - 2019
  • Energized sales efforts to reflect analytic modeling expertise creating revenue lift of > 150% in 2018

Vice President

Saama Technologies, Inc,
2015 - 2016
  • Recruited to PaaS-based data analytic platform to build sales organization in Eastern US field sales organization as player- coach
  • Interviewed and hired five new employees while training staff on best practices and protocols
  • Regional team built $25MM pipeline in three quarters through qualitative research and demand generation initiatives
  • Grew ARR by 20% YoY ($12MM to $15MM)

Senior Vice President

Rev1 Ventures
2013 - 2015
  • Recruited to public/private sector venture accelerator as advisor to emerging portfolio firms
  • Impacted investment thesis to focused on SaaS-based analytic enterprises
  • Advised and mentored portfolio companies new business development activities and increased roadshow attendance by > 300%

Investment Advisor

Morgan Stanley Smith Barney
2011 - 2013
  • Successfully lead $5MM capital fundraise for a pre-revenue technology startup
  • $50MM 401K corporate competitive win

President and Chief Operating Officer

Melvin Securities, LLC
2008 - 2011
  • Recruited to nationally known boutique public finance investment bank as chief operating officer to implement organizational redesign in use of data analytics
  • Performed as municipal finance principal and established credibility to lead firm to manage first senior debt offering in its history
  • Earned FINRA licenses 7, 24, 31, 55, 63, 65, 66 and 79.

Education

Master of Business Administration - Business Management

The J.L. Kellogg Graduate School of Management, Northwestern University
Evanston, Illinois
06.1993

Bachelor of Science - General Studies and Economics

University of Michigan
Ann Arbor, Michigan

Skills

  • SaaS and PaaS Sales experience
  • MEDDIC
  • Customer Experience (CX)/Employee Experience (EX)
  • Contact Center Technology
  • Big Data/Data Aggregation
  • Go-to-Market Strategies
  • Startup Investment and Operational Experience
  • FINTECH/Financial Services
  • Consultative Selling
  • Prospecting and Cold Calling
  • MarTech/Adtech

Additional Information

Early Career Profile

  • Chief Sales Officer - Dakota Systems, Hatfield, PA (2005-2007)
  • Chief Sales Officer - Edge Systems, Chicago, IL (2001-2005)
  • Vice President of Sales and Marketing - Fullscope, Ann Arbor, Mi (2000-2001)
  • Vice President of Sales and Marketing - Publicis, Chicago, IL (1999-2000)
  • Sales Director - Persistence Software, Inc., (IPO) Chicago, IL (1998-1999)
  • Sales Director - Apple Computer, Inc., Chicago, IL (1992-1997)

Timeline

Senior Enterprise Sales Director

Medallia, LLC
07.2022 - Current

VP, New Business Development Manager

Payoda Technologies
04.2021 - 07.2022

Growth Officer, New Business Development Manager

The Shipyard, LLC
2019 - 2021

Director

Prosper Insights & Analytics
2017 - 2019

Vice President

Saama Technologies, Inc,
2015 - 2016

Senior Vice President

Rev1 Ventures
2013 - 2015

Investment Advisor

Morgan Stanley Smith Barney
2011 - 2013

President and Chief Operating Officer

Melvin Securities, LLC
2008 - 2011

Master of Business Administration - Business Management

The J.L. Kellogg Graduate School of Management, Northwestern University

Bachelor of Science - General Studies and Economics

University of Michigan
John SydnorSaaS Sales Leadership