JOHN MUELLER
Caledonia
Summary
Marketing leader with a strong track record in developing and executing strategic campaigns that enhance profitability and market share. Expertise in project management, team leadership, and stakeholder engagement, resulting in optimized campaign performance. Proven ability to oversee initiatives from inception to completion while fostering positive relationships and leveraging market trends for innovative solutions.
Overview
21
21
years of professional experience
Work History
Fractional/Virtual Marketing Director
McGreger Stevens (DBA of Agency616 llc)
Grand Rapids
07.2014 - Current
- Audit existing marketing efforts and budgets to reallocate spending toward higher-performing channels, improving overall marketing efficiency and ROI.
- Lead the marketing function for small and mid-sized businesses, providing executive-level strategy without full-time overhead.
- Develop clear, actionable marketing plans aligned to business objectives, target audiences, and competitive landscapes.
- Oversee the execution of campaigns, content, and digital advertising to ensure consistent, on-brand messaging, and quality delivery.
- Map and optimize the customer journey across all touchpoints to strengthen relationships, and improve the overall customer experience.
- Implement relationship-focused marketing and value-based sales processes that build trust and drive higher-quality opportunities.
- Define KPIs, build reporting frameworks, and translate performance data into strategic decisions that drive lead generation, conversion rates, and ROI.
- Key Win: Increased overall inbound inquiries by 25-40% by introducing a structured marketing calendar, consistent campaigns, and clearer calls to action across web, email, and social.
- Key Win: Boosted email engagement (opens/clicks) by 15-25% through improved segmentation, subject line testing, and value-driven nurture content.
- Key Win: Improved ad performance (CPL/CPA) by 20-35% by refining targeting, creative, and landing page alignment across paid channels.
Marketing Director
Williams Distributing/Williams Kitchen & Bath
Grand Rapids
07.2012 - 07.2014
- Conceptualized and launched a groundbreaking 'Adlet' radio format that differentiated clients in a crowded market and became a recognizable, long-running campaign.
- Applied targeted marketing strategies to attract 1,000+ new users to DealerBid.net within 90 days, demonstrating strong capability in driving platform growth and engagement.
- Secured coverage in the Grand Rapids Business Journal, reinforcing E4 Media Group's reputation as a leading regional ad agency and showcasing the impact of innovative, results-driven marketing solutions.
Chief Growth Officer
E4 Media Group
Grand Rapids
08.2004 - 07.2012
- Advisory Board Member: Kitchen and Bath Global Partners: Provide strategic insights and guidance for a national kitchen and bath buying group, helping shape industry best practices and support member success.
- Industry Speaker: Presented at a local NKBA event, sharing industry-specific marketing insights and practical best practices to help members elevate their market presence and growth.
- Analyzed performance metrics to strategically allocate marketing budgets strategically, prioritizing top-performing channels. This focus on high-impact campaigns maximized ROI and contributed to a 25% increase in revenue.
- Implemented targeted marketing initiatives that elevated brand awareness and generated substantial revenue growth, demonstrating the effectiveness of the overall strategy.
- Built strong collaboration across departments, uncovering new market opportunities and aligning daily operations with broader company objectives.
- Ensured teams worked cohesively toward shared goals, improving both efficiency and business performance.
- Planned and led high-energy meetings and workshops that equipped vendors to stand out in their local markets, strengthening their presence and long-term success.
- Successfully developed and managed integrated marketing campaigns from strategy through execution, ensuring consistent messaging, measurable outcomes, and alignment with revenue and growth targets.
- Chief Growth Officer
Education
Bachelor Of Science - Business Administration, Marketing, Management
Northwood University
Midland, MI05.1997
Skills
- Marketing strategy development
- Go-to-market execution
- Positioning and differentiation
- Demand generation tactics
- Lead generation and nurturing
- Campaign management
- Digital marketing techniques
- Marketing automation tools
- Customer journey mapping
- Search engine optimization (SEO)
- Customer experience optimization
- Lead qualification criteria
- Funnel design and optimization
- KPI definition and metrics
- ROI analysis and budget management
Timeline
Fractional/Virtual Marketing Director
McGreger Stevens (DBA of Agency616 llc)
07.2014 - Current
Marketing Director
Williams Distributing/Williams Kitchen & Bath
07.2012 - 07.2014
Chief Growth Officer
E4 Media Group
08.2004 - 07.2012
Bachelor Of Science - Business Administration, Marketing, Management
Northwood University